LOL. Or they are contractually locked into airing the shows that they've already purchased or simply need something to fill the slot prior to replacing it with another airing of a game show or such.
This is the network, for example, that took "Boomtown" -- an award-winning and critically acclaimed show -- ordered a second season and then cancelled it three episodes in after dumbing the show down.
So don't read anything into the fact that they're airing four more episodes; they may be the last four you ever see of "Studio 60."
This is a completely different NBC than it was when "Boomtown" was airing. Back then, NBC was number 1, and were trying to maintain it, so anything that didn't do well was cancelled, no matter how critically acclaimed it was. Now, they're number 4, and struggling to find programs that will attract any sort of audience.
Look at NBC now. We are on the third season of "The Office", which is pulling in only 1/3 of the ratings that "Friends" had, and just a few more eyeballs that "Studio 60" gets. No one thought "The Office" would last this long. "30 Rock" which is pulling in under 6 million viewers per week (lower that "Studio 60") is being moved it to 9:30pm on Thursday night (where it'll be destroyed by "CSI", "Grey's Anatomy", and "The OC") to try and bring back "Must See TV". On any other network, "30 Rock" would already have been cancelled. NBC's problem, now that they've introduced NBC 2.0, is that they can't cancel every program doing poorly because they'd have no shows to air.
Oh, and it you haven't heard yet, the new NBC Thursday night lineup starts near the end of November.
8:00pm - "My Name Is Earl"
8:30pm - "The Office"
9:00pm - "Scrubs" (The 6th season begins)
9:30pm - "30 Rock"
The good news for "Studio 60" is:
1. According the
The Wall Street Journal, "Studio 60" is the
number 1 show in households where income exceeds $100,000 per year. Meaning, it can attract an entirely different class of advertisers. (I don't have a link, as I am only a print edition subscriber).
2. "Studio 60" actually costs less to produce than other NBC dramas that are doing even worse. Such as "Friday Night Lights" & "Las Vegas."
3. We don't actually know the real ratings for the show. Yes, we know the Nielsen number, but, how many episodes have been downloaded from iTunes? How many watch the two-minute replays on NBC.com? How many people are watching the full streamed episode on NBC.com? These are all reasons why the networks are finally starting to realize that the Nielsen system is out of date and inaccurate.
Yes, I do realize that "Studio 60" will most likely be cancelled. But if we start giving up on good shows now, we're sending a terrible message to the networks: "We don't like smart TV." I don't know about the rest of you, but I can't stand the dumbing down of America that is taking place in television. Reality shows have destroyed good programming, and the only way we can fight back is to sit down, watch and support the exceptional shows we love. I ask that you please tune it to "Studio 60 On The Sunset Strip" Mondays at 10pm ET, throughout the month on November.