Re: ya!
Originally posted by uberman42
Were is the pricing sweet spot between being a commodity PC manufacturer and a niche/specialty player?
What makes Apple a niche/specialty player?
Low marketshare? You do need that to be considered a niche.
Focus on machine & software design? You could argue that Sony's doing a nice job with hardware. There are some other PC manufacturers that make laptops with panache.
High prices? That will make you a niche/specialty player regardless of your product.
There's no reason at all a commodity PC can't have all the aesthetics of a contemporary Mac with little suffering on build quality. For example, look at Michael Graves' line at Target. He makes gorgeous stuff. He also makes great stuff for Alessi which sell for 3-5 times the price. Of all the reasons that Apple is a niche player, the biggest one is their pricing points. Think of all the PC users who would love to give Apple a try if they'd be even marginally competitive on the lower end.
Years ago, people loved Apple for the look and feel, the great nature of the OS, the down-to-earth hipness of its subculture. You payed more, but were part of a group of computer users that seemed kinder, more creative, just better hearted.
Now Apple's ranks are swollen with arrogance and elitism, showing pride in the fact that they were willing (and able) to spend a couple of thousand on a system which they would only challenge in their dreams, chiding others who demand more and denouncing as whiners those who won't settle for less.
It's a shame, because Apple could be so much more.