Not buying this rumor. An Apple VR product seems highly unlikely in the near term. AR appears to be the stalking horse for VR, but Apple will probably want to see how AR evolves before making a major commitment to VR. For now, VR is a solution looking for a problem, and good luck explaining to the average consumer why they'd want to buy it. Google has struggled with this explanation from the start, and struggles with it still. Not the path Apple will take.
This isn't a rumor, its reality. I've been referring to the "Magic" initiative at Apple in posts here for well over a year. Magic has been in the playbook at Apple practically since the iPhone was released, and some of the concepts in it go back a lot farther. AR is a huge chunk of Magic.
I mentioned in a
post over a week ago that Tim Cook's Apple was "executing a road map that was laid out for him a bit less than ten years ago. Apple has exactly one more new hardware category coming out after Homepod, plus a software framework that will unify everything, and then that map is done." These AR glasses are the "new hardware category" I referred to. The software, called "rOS" in the article, is going to be the make-it-or-break-it piece of the whole thing, and it forms the basis of Magic. The glasses will be probably be works of art compared to what we will have seen prior to them, but regardless of their quality the software is the missing link that has not popped up at Google, Facebook, Microsoft or anywhere else. Lots of talent at those companies, but so far they have completely missed having an underlying purpose to what they sell in the AR field, other than "grab money, suck up more data on people".
The iPhone, the Watch, AirPods, even the Homepod - all are going to be part of a seamless experience in AR. These glasses are the final bit of hardware needed for it to be a complete solution in not just AR, but also automation, information, social media and many things that the ridiculous "IoT" has been sold as so far. The "rOS" mentioned in the article is something far removed from anything you've thought of, not just in terms of capability but also in usability. Apple has an entirely new interface planned for this. As is typical of the old Apple, it is as simple as simple can be, but incredibly powerful and adaptable to the user.
FWIW, I agree VR just isn't going to happen, no matter how much the tech crowd wants it to. The technology limitations are too hard to solve. The audio can happen with spatial mastering, similar to DTS:X or Atmos, but the visual component is most likely going to require a direct connection. Lets leave the whole "jacking in" thing to Gibson novels and bad mid-90s comic books.
AR is a completely different animal, and properly realized it will make an enormous difference in technology. People are going to be surprised at what the Watch will ultimately do - even the gen 0 Watch - and we'll also see why recent iPhones have gotten more and more horsepower yet they don't seem to do much more. My initial estimate as of last month was that we were two years away from Magic, but with this news leaking now, chop at least six months off my estimate.
BTW: its no coincidence that the most common superlative at Keynotes of late is "Magical".