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Survey Explores Why iPhone Owners Haven't Upgraded to iPhone X

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Apr 12, 2001
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iPhone users who haven't upgraded to the iPhone X were recently queried on why they've held out on purchasing a new phone, with the majority citing reasons like high price and a lack of compelling features.

A survey conducted by Piper Jaffray analyst Michael Olson and shared by Philip Elmer-DeWitt this morning asked 1,500 people who own an iPhone but didn't upgrade to the iPhone X to explain their reasoning.

iphonexnoupgradereason-800x214.jpg

44 percent of respondents said they hadn't upgraded because their iPhone works fine, suggesting there were no standout features compelling them to purchase a new device, while 31 percent said the iPhone X was too expensive at a starting price of $999.

Eight percent of respondents said the iPhone X's screen isn't large enough, while 17 percent had another reason entirely.

Piper Jaffray believes the iPhones coming in 2018 will address most of these issues, with Apple rumored to be planning to introduce three devices. One will be a followup to the iPhone X with a 5.8-inch OLED display, a second will have a larger 6.5-inch OLED display, and a third will feature a 6.1-inch LCD display with a lower price tag.

All upcoming 2018 iPhones are rumored to feature an edge-to-edge display with no bezels and a TrueDepth camera system for Face ID, along with other improvements like a faster A12 processor.

Piper Jaffray believes Apple will sell 233.8M iPhones in fiscal 2019, with the 2018 iPhones set to drive ongoing upgrades well into next year.

Article Link: Survey Explores Why iPhone Owners Haven't Upgraded to iPhone X
 
Article Link
https://www.macrumors.com/2018/03/05/iphone-x-no-upgrade-survey/
Populus

Populus

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Aug 24, 2012
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Where is the "because I prefer a smaller screen" reason?

Also, this companies must know that a big number of consumers want to purchase a good, powerful, long lasting smartphone in order to keep using it for years. Thats why people with iPhones like the 6S or 7 don't upgrade. It just works, and have no need of a new smartphone. And this will become the normal situation as years passes by and smartphones become each time more powerful. There will be a point where it will make no sense to replace your smartphone until it gets broken. Companies like Apple should be prepared for that moment, because it will come, eventually.

And yes, aside from all that, the X is now just too expensive.
 
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hotdwag

hotdwag

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Jun 15, 2016
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Replaced the battery in my 6s and it works fine. The iPhone X is nice but I personally would go towards the 8 since the internals are almost identical to the X, personally prefer finger bio-metrics, and the cost of the X is a bit too prohibitive even if it's impressive hardware.
 
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A

Arbuthnott

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Jul 4, 2008
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MacRumors said:



iPhone users who haven't upgraded to the iPhone X were recently queried on why they've held out on purchasing a new phone, with the majority citing reasons like high price and a lack of compelling features.

A survey conducted by Piper Jaffray analyst Michael Olson and shared by Philip Elmer-DeWitt this morning asked 1,500 people who own an iPhone but didn't upgrade to the iPhone X to explain their reasoning.

iphonexnoupgradereason-800x214.jpg

44 percent of respondents said they hadn't upgraded because their iPhone works fine, suggesting there were no standout features compelling them to purchase a new device, while 31 percent said the iPhone X was too expensive at a starting price of $999.

Eight percent of respondents said the iPhone X's screen isn't large enough, while 17 percent had another reason entirely.

Piper Jaffray believes the iPhones coming in 2018 will address most of these issues, with Apple rumored to be planning to introduce three devices. One will be a followup to the iPhone X with a 5.8-inch OLED display, a second will have a larger 6.5-inch OLED display, and a third will feature a 6.1-inch LCD display with a lower price tag.

All upcoming 2018 iPhones are rumored to feature an edge-to-edge display with no bezels and a TrueDepth camera system for Face ID, along with other improvements like a faster A12 processor.

Piper Jaffray believes Apple will sell 233.8M iPhones in fiscal 2019, with the 2018 iPhones set to drive ongoing upgrades well into next year.

Article Link: Survey Explores Why iPhone Owners Haven't Upgraded to iPhone X
Click to expand...
I upgrade my phone every year. There has always been some increment in performance or change in function that has allowed me to justify this to myself, and last year was no exception. I bought an iPhone X. Overall, I have been disappointed. Don't get me wrong, the new interface is really great, and definitely the way to go forwards with iPhones and probably iPads in the future. Also my computer, probably my car and motorbike, etc etc. But, after coming to realise that the larger screen of the iPhone 6 Plus could be advantageous, I have been completely sold on the new larger format. The iPhone X represented a loss in screen real estate that I continue to begrudge. And overall, I feel let down and disappointed by a return to a smaller format (albeit in a taller screen, which simply does not compensate for the loss of width) I can't wait for a new iPhone X Plus to come out with say a 6.5" screen. Roll on September!
 
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AlexH

AlexH

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Mar 7, 2006
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I just dropped nearly $1,000 on an iPhone 8 Plus and a case. I upgraded from an iPhone 6. These are premium devices, well made, and expected to last. And really, my 6 would've been okay if it hand't slowed way down.

Point is, these aren't cheap devices. That's not pocket change.
 
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Arbuthnott

macrumors regular
Jul 4, 2008
182
271
hotdwag said:
Replaced the battery in my 6s and it works fine. The iPhone X is nice but I personally would go towards the 8 since the internals are almost identical to the X, personally prefer finger bio-metrics, and the cost of the X is a bit too prohibitive even if it's impressive hardware.
Click to expand...
You would be amazed at just how nice and coherent the new facial recognition paradigms are. The move away from the home button really changes the whole feel of the interface to something better than it was
 
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