Survey Explores Why iPhone Owners Haven't Upgraded to iPhone X

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Mar 5, 2018.

  1. MacRumors macrumors bot

    MacRumors

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    iPhone users who haven't upgraded to the iPhone X were recently queried on why they've held out on purchasing a new phone, with the majority citing reasons like high price and a lack of compelling features.

    A survey conducted by Piper Jaffray analyst Michael Olson and shared by Philip Elmer-DeWitt this morning asked 1,500 people who own an iPhone but didn't upgrade to the iPhone X to explain their reasoning.

    [​IMG]

    44 percent of respondents said they hadn't upgraded because their iPhone works fine, suggesting there were no standout features compelling them to purchase a new device, while 31 percent said the iPhone X was too expensive at a starting price of $999.

    Eight percent of respondents said the iPhone X's screen isn't large enough, while 17 percent had another reason entirely.

    Piper Jaffray believes the iPhones coming in 2018 will address most of these issues, with Apple rumored to be planning to introduce three devices. One will be a followup to the iPhone X with a 5.8-inch OLED display, a second will have a larger 6.5-inch OLED display, and a third will feature a 6.1-inch LCD display with a lower price tag.

    All upcoming 2018 iPhones are rumored to feature an edge-to-edge display with no bezels and a TrueDepth camera system for Face ID, along with other improvements like a faster A12 processor.

    Piper Jaffray believes Apple will sell 233.8M iPhones in fiscal 2019, with the 2018 iPhones set to drive ongoing upgrades well into next year.

    Article Link: Survey Explores Why iPhone Owners Haven't Upgraded to iPhone X
     
  2. Squirrelxb macrumors newbie

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    #2
    "I haven't upgraded because I prefer a smaller form factor" notably absent...
     
  3. Appleaker macrumors 68020

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    #3
    I wish this went into more detail, i.e. trust in Touch ID, preference for a home button, or wanting a smaller phone. It’s a dissapointingly basic survey.
     
  4. Slix macrumors 65816

    Slix

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    #4
    How about “I haven’t upgraded to iPhone X because I’m waiting for a new iPhone SE.”?
     
  5. blacktape242 macrumors 68000

    blacktape242

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  6. BasicGreatGuy Contributor

    BasicGreatGuy

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    #6
    A survey of 1,500 people is a joke, and not what I consider a good sampling.
     
  7. ActionableMango macrumors G3

    ActionableMango

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    #7
    Yes, I too would like the iPhone SEX. (The "SE" size model with the high end "X" hardware added.)
     
  8. RudySnow macrumors 6502

    RudySnow

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    #8
    Or, “I haven’t upgraded because I just got the battery replaced in my ‘old’ phone, and now it works great?”
     
  9. Populus, Mar 5, 2018
    Last edited: Mar 5, 2018

    Populus macrumors 6502a

    Populus

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    #9
    Where is the "because I prefer a smaller screen" reason?

    Also, this companies must know that a big number of consumers want to purchase a good, powerful, long lasting smartphone in order to keep using it for years. Thats why people with iPhones like the 6S or 7 don't upgrade. It just works, and have no need of a new smartphone. And this will become the normal situation as years passes by and smartphones become each time more powerful. There will be a point where it will make no sense to replace your smartphone until it gets broken. Companies like Apple should be prepared for that moment, because it will come, eventually.

    And yes, aside from all that, the X is now just too expensive.
     
  10. Altis macrumors 68030

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    #10
    "44% - My iPhone works fine".

    Apple: It'd be a shame if your "old" and "degrading" but under warranty battery justified a hidden throttle to 40%. Oh and this new emoji means skipping tracks in Music takes 5 seconds longer.
     
  11. sblemmy macrumors regular

    sblemmy

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  12. Villarrealadrian macrumors member

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    #12
    I think people don't buy iPhone X mostly because in other countries the phone is much more expensive and its not worth the price bump just because on Animoji
     
  13. hotdwag macrumors newbie

    hotdwag

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    #13
    Replaced the battery in my 6s and it works fine. The iPhone X is nice but I personally would go towards the 8 since the internals are almost identical to the X, personally prefer finger bio-metrics, and the cost of the X is a bit too prohibitive even if it's impressive hardware.
     
  14. Arbuthnott macrumors member

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    #14
    I upgrade my phone every year. There has always been some increment in performance or change in function that has allowed me to justify this to myself, and last year was no exception. I bought an iPhone X. Overall, I have been disappointed. Don't get me wrong, the new interface is really great, and definitely the way to go forwards with iPhones and probably iPads in the future. Also my computer, probably my car and motorbike, etc etc. But, after coming to realise that the larger screen of the iPhone 6 Plus could be advantageous, I have been completely sold on the new larger format. The iPhone X represented a loss in screen real estate that I continue to begrudge. And overall, I feel let down and disappointed by a return to a smaller format (albeit in a taller screen, which simply does not compensate for the loss of width) I can't wait for a new iPhone X Plus to come out with say a 6.5" screen. Roll on September!
     
  15. AlexH macrumors 68020

    AlexH

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    #15
    I just dropped nearly $1,000 on an iPhone 8 Plus and a case. I upgraded from an iPhone 6. These are premium devices, well made, and expected to last. And really, my 6 would've been okay if it hand't slowed way down.

    Point is, these aren't cheap devices. That's not pocket change.
     
  16. timborama macrumors 6502

    timborama

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  17. Arbuthnott macrumors member

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    #17
    You would be amazed at just how nice and coherent the new facial recognition paradigms are. The move away from the home button really changes the whole feel of the interface to something better than it was
     
  18. alex2792 macrumors 6502a

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    #18
    Overpriced, screen smaller than iPhone 8 Plus for web browsing and video, no touchid and...THE NOTCH.
     
  19. Henry S macrumors newbie

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    #19
    How about: “I’ll wait a generation for the face recognition technology to season”.
     
  20. Xgm541 macrumors 65816

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    #20
    A sample size of 1,500 is more than sufficient.
     
  21. BasicGreatGuy Contributor

    BasicGreatGuy

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    #21
    TouchID is not coming back. You need to let that go.
     
  22. ErikGrim macrumors 68040

    ErikGrim

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    #22
    These people know the X screen is larger than a plus screen yeah?
     
  23. BornAgainApple macrumors 6502a

    BornAgainApple

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    #23
    Wow...I had no idea PED was still relevant.

    On topic: I didn’t realize I had to buy an iPhone X to upgrade.
     
  24. 4jasontv macrumors 68000

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    #24
    1500 iPhone users who have already paid off their device?
     
  25. Swazaloo macrumors regular

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    #25
    It's almost the exact same size as the iPhone 7.
     

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473 March 5, 2018