Survey Finds Early Adopters of iPhone X Very Satisfied With All Features Except Siri

Discussion in ' News Discussion' started by MacRumors, Apr 23, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    A survey conducted by research firm Creative Strategies last month has found that the iPhone X has a 97 percent customer satisfaction rate, primarily among early adopters of the smartphone in the United States, as noted by John Gruber.


    The total includes 85 percent of respondents who said they are "very satisfied" with the iPhone X, which Creative Strategies analyst Ben Bajarin said "is amongst the highest" he has ever seen "in all the customer satisfaction studies we have conducted across a range of technology products."

    12 percent of respondents said they are "satisfied" with the iPhone X, while three percent were unsatisfied to various degrees.

    Of course, the higher the "very satisfied" responses, the better a product probably is. For perspective, research firm Wristly conducted a survey in 2015 that found the original Apple Watch also had a 97 percent overall customer satisfaction rate, but a lower 66 percent of respondents were "very satisfied."

    Apple CEO Tim Cook said the iPhone X has a 99 percent customer satisfaction rate on the company's first quarter earnings call, citing a study by 451 Research, but Creative Strategies said its own survey had a significantly higher number of respondents that led to a more balanced number with room for slight variance.

    Creative Strategies surveyed 1,746 respondents to be exact. The research firm informed MacRumors that respondents were profiled as early adopters based on a series of upfront questions about purchasing habits.

    On a feature-by-feature basis, the iPhone X saw very high satisfaction rates in all but one area, including Face ID and battery life at above 90 percent. The sole exception was Siri, which scored only a 20 percent satisfaction rate among early adopters, leaving four out of every five respondents unimpressed.


    As noted by Creative Strategies, early adopters tend to be more critical than mainstream consumers of technology, but Apple is widely considered to have lost the lead it once had with Siri in the artificial intelligence space.

    The Information recently reported that Siri has become a "major problem" within Apple. The report opined that Siri remains "limited compared to the competition," including Amazon Alexa and Google Assistant, and added that the assistant is the main reason the HomePod has "underperformed" so far.

    Apple responded to that report with a statement noting Siri is "the world's most popular voice assistant" and touted "significant advances" to the assistant's performance, scalability, and reliability.
    Bajarin has been a respected technology analyst at Creative Strategies since 2000. For more details from the survey, read Top Takeaways From Studying iPhone X Owners and his paywalled follow-up report iPhone X Study Follow Up on Tech.pinions.

    Article Link: Survey Finds Early Adopters of iPhone X Very Satisfied With All Features Except Siri
  2. BigCanoe macrumors 6502

    Jan 13, 2003
  3. Totally macrumors 6502a


    Feb 22, 2012
    West Coast = Best Coast
  4. macduke macrumors G3


    Jun 27, 2007
    Central U.S.
  5. jkdsteve macrumors member

    Sep 12, 2006
    I don't use Siri for much, possibly because of it's limitations. but it works well enough for HomeKit and streaming music.
  6. LovingTeddy macrumors 65816


    Oct 12, 2015
    Used Siri once on my iPad, and it was accident.

    And man, by using some MacRumors users favourite sentence: this is too small of sample, only 1746 surveyed. Not big enough to represent anything.
  7. dwaltwhit macrumors 6502


    Oct 25, 2013
    I think that Siri is due for an overhaul. I think we will see one by years end.
  8. coolaaron88 macrumors member


    May 28, 2010
    Las Vegas, Nevada
  9. Shaun, UK Suspended

    Shaun, UK

    Mar 23, 2006
    They should just give up on Siri and develop something new.
  10. Cosmosent macrumors 6502a

    Apr 20, 2016
    La Jolla, CA
    "Focus" is the new Portrait mode ... Instagram gets the credit.

    Too easy for many to confuse Portrait "Orientation" with Apple's Portrait mode.
  11. tridley68 macrumors 6502a


    Aug 28, 2014
    I'm very pleased with my I phone X but really stoked to get the I Phone X Plus
  12. benshive macrumors member

    Feb 26, 2017
    United States
  13. JGIGS macrumors 6502a


    Jan 1, 2008
    Siri is awful, the notch isn't ideal but livable, but nobody has a problem with the lack of ungroup notifications or even worse the clumsy gesture to get to your open apps and worse hold app to close gesture? :(

    Improve siri or let us use another assistant as the default (yup why not?), give us grouped notifications and get rid of the hold the app to close it and you have pretty darn good smartphone.
  14. spazzcat macrumors 68030


    Jun 29, 2007
    That is part of the first one, "it's design"...
  15. OldSchoolMacGuy Suspended


    Jul 10, 2008
    But... but.... MacRumors members insisted it'd be a failure at such a price and no one would buy it.
  16. goobot macrumors 603


    Jun 26, 2009
    long island NY
    Sorry Apple, most people don’t care about the jokes you add to Siri.
  17. spazzcat macrumors 68030


    Jun 29, 2007
    I use it every day. I use it for music, texting, alarms, timers, etc.
  18. 62tele macrumors 6502a

    Apr 11, 2010
    Siri does many of things I need it to do but it is so limited in functionality. It's not going to cause me to jump ship but it's definitely dissatisfying as a user. To me it's further evidence that Apple is just not as innovative as it once was. Even the incremental enhancements are pretty ho hum. They just don't seem to be reaching for the stars, all the while falling a little further behind in the "wow" department.
  19. AdonisSMU macrumors 603

    Oct 23, 2010
    Apple needs to improve Siri. I sometimes swear she's not smart. Improve her.
  20. Phogro macrumors regular


    Aug 13, 2015
    Boston, MA
    I feel like if Apple can figure out Siri, and by figure out I don't mean just get on par with Alexa and Google, but leapfrog them - it could be the killer feature for not only an iPhone, but also Apple Watch and HomePod.
  21. imac2017mm macrumors member

    Jul 17, 2017
    To some people apple can't do no wrong, and whatever phone device they come out with they are on it quick... just to be ahead and have the latest toy. True hardcore fanboys...
  22. theheadguy macrumors 65816

    Apr 26, 2005
    Who did this? Your posts are laughingly predictable. The only thing funnier would be to have you support your allegations.
    Honestly trying to determine if you are serious or not lol.
  23. skillwill macrumors 6502

    Feb 12, 2008
    Thing is, I actually AM shocked. Not because Siri doesn’t suck. But because normally no one really admits it. There’s usually nothing beyond annocdotes on message boards like this.

    Apple really really needs to work on Siri, and it can’t even rely on some manufactured satisfaction rate to show that everything’s fine and dandy
  24. Christian 5G macrumors 6502a

    Christian 5G

    Jun 16, 2010
    Orange County, CA
  25. rdinterman macrumors member


    Sep 17, 2012
    To me, Siri has actually been getting worse. So frustrating even for simple commands.

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