The chart is fascinating.
Over the last 12 months:
- About 19% purchased 2 year old iPhones (7 and 7 Plus)
- About 22% purchased 1 year old iPhones (8 and 8 Plus)
- About 59% purchased new iPhone models (XR, XS, XS Max)
- Plus sized iPhones (Plus, Max, XR) represent about 71% of the sales
- iPhone XR (about 38%) sold almost as much as all the older iPhones combined
- iPhone XS and XS Plus (about 21%) sold as much as 1 year old iPhones
A year ago:
- About 21% purchased 2 year old iPhones (6S, 6S Plus, SE)
- About 18% purchased 1 year old iPhones (7 and 7 Plus)
- About 61% purchased new iPhone models (8, 8 Plus, X)
- Plus sized iPhones represent about 32% of the sales
Year over year observations:
- 6+" iPhones are the new majority at about 52% (XR and XS Max), up from 0%
- Share of 5.5" iPhone shrunk about 32% (6S Plus, 7 Plus, 8 Plus) to about 19% (7 Plus, 8 Plus)
- Share of 4.7" iPhone shrunk from about 44% (6S, 7, 8) to about 22% (7, 8)
- Share of 5.8" iPhone shrunk from about 16% (X) to about 7% (XS)
- 4" iPhone is down from 8% to 0% as SE is now discontinued
Interestingly, despite being a tech geek, I'm still on my 7 Plus (with a new battery). I think that was a decent bang for the buck as it got higher storage than before, dual lenses with better cameras and portrait mode. It got the first Apple iPhone SoC to include hardware HEVC 4K recording for video. It was Apple's first iPhone to get 3 GB RAM. And it is a Plus-sized phone with a much higher pixel density than the iPhone XR.
Cost of the 7 Plus at launch?
US$769 - 32 GB
US$869 - 128 GB
Cost of the XR at launch?
US$749 - 64 GB
US$799 - 128 GB
Cost of he XS Max at launch?
US$1099 - 64 GB
US$1249 - 256 GB
As mentioned before, the old flagship pricing is now the new mid-tier pricing, that being the XR. Overall I think the 7 Plus was a better bang for the buck historically than the XR is now. And while the XS Max is a great iPhone, its pricing is just crazy.
So, given these choices, I stayed with my 7 Plus. The XR is a nice phone but a downgrade in some ways, and the XS Max was just too expensive. I did buy an XR for the wife though, as it was a major upgrade from her 6s (with same pixel density). I wasn't interested in the XS since it is a narrower phone and doesn't support Zoomed Display mode. The 7 Plus, XR, and XS Max all support Zoomed Display mode.