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I won't upgrade unless there is a reason to, but lately Apple has been in a rut simply releasing "more of the same thing" and not really creating "must have" and "game changing" features that give you a solid reason to upgrade. The iPhone 17 event (or iPad, Mac event) will basically be: slightly faster GPU/ CPU, slightly smaller bezel/ Dynamic Island, slightly faster modem, more AI (who cares), slightly better camera etc etc. Al the features that matter/ you want will be delayed yet another year because Apple got caught with their pants down with respect to AI and they're still farting around trying to get caught up (and yet Siri still remains fairly stupid somehow).

Yawn. Maybe Apple's tagline should be changed from "think differently" to "more of the same thing" or "maybe next year".
 
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Im upgrading my phone because of short battery life, I'll gladly take a thinner phone even though the battery life will be shorter..... So did they interview confused people or kids, pets maybe. Doesn't really make sense.
 
Normally I upgrade once the battery of my current iPhone consistently needs at least some charging during the day, but I think I'll stretch out my iPhone 14 Pro's life a little longer this time.

Last year the big selling points were a poorly positioned camera button and the promise of AI features that have only partially materialised to a pretty negative reception.

This year we get the ugliest redesign in iPhone history, another camera upgrade (frankly the 14 Pro camera is already more than good enough), and.... crickets. Unless they have a pretty major new killer feature that's managed to evade leakers then I'm guessing this year's iPhones are going to be another disappointment.

And if they don't start improving the iPhone significantly soon I may do the previously unthinkable and switch to Android. My first computer was my brother's old first edition Macintosh and I've been a loyal Apple customer ever since, but liking the Apple ecosystem just isn't cutting it anymore when you see how good some Android options are looking.
 
Not upgrading. Replaced my 16 Pro Max under Apple Care a few months back due to an issue. So new phone, new battery. Apple is now like LEGO. The iPhone is just printing money for them. Same thing over and over again, just a little different here and there. Waiting until my phone dies or something substantial like a fully screen (no islands or cutouts) is released.

Paying $1500+ for a phone is absurd. Even on iPhone Upgrade Program - tired of constantly being an ATM for everyone.
 
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