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How can you tell it looks identical? There are like 7 pixels making up his entire wrist in that blurry video.

They can't, it's just more BS from someone who probably doesn't like that people are buying something different to them...
 
I find the change in critical narrative to be quite hilarious if not completely expected. First the design was terrible because the AW wasn't round like most common watches. Now that the design has been validated by competitors, the Apple Watch is now copying previous square designs.

You people really need to make up your mind.
You are conflating various opinions by various people into one cohesive flip flop. That's not how it works. There are some people who still think the AW design is terrible. There are other people who think the AW's design has been validated.

Opinions aren't Lego blocks. You can't just fit them together and make "Everything is AWESOME!" (bonus points for those who get the reference)

Then there are those of us who actually know this is a boutique watch maker taking a jab at Apple specifically, and the smartwatch industry in general. Their ads and video are pretty "in your face" statements. They are nicely done and capture Apple's shtick perfectly. They are getting the exposure they were after. It's next level trolling and pretty brilliant on their behalf.

TL;DR It's not that crucial.
 
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To set the record straight......any watch manufacturer that releases a watch going forward is not copying the AW since these watch designs have existed before the AW. If anything the AW is validating the old Casio designs from decades ago. There have been previous high end watches for quite some time.

What you are expressing here is known as "willful ignorance", my brother. Of course Apple doesn't own the rights to square watches any more than it owns the rights to rectangular phones. The watch in question copies a lot more than the square design...it copies almost every aspect of the complete Apple Watch aesthetic. You know this to be a fact, so I'm not sure why you're making this stubborn argument. Defending this watch is about as willfully ignorant as some who defends the HTC A9 by saying Apple doesn't own rectangles.
 
How are you guys not getting it? I'm truly dumfounded by how oblivious some people are or are you letting your dislike of the Apple Watch cloud your judgement that much. The Swiss watch in question has clearly copied the look of the Apple Watch if not to 100% at least 95% and no one is talking about just the fact it is also square in shape. People are also now saying as if it's a factual quote that Apple have claimed to be the originator of the square watch face?! I must have missed that, everyone knows there were watches of that shape long before Apple came along but all it seems to be now is people either complain that Apple used a square face in the first place or that they claim to be the inventor of said shape. Can't believe the **** people post & make up just to argue about a product the likelihood they don't even own, I own a ps4 but you won't find me bitching on a Xbox forum or the rival team of a football club that I support...
First of all how can anyone copy the AW watch when the designs already existed prior to the AW?
You need to come back to reality and realize Apple didn't invent everything. Do you think they invented the AW watch shape? Anyone else releasing a watch is now copying the AW?
The last time i checked this forum was open to the public. The threads and posts are open to polite discussions. I don't own and AW. That is why I am not commenting on its functionality or anything like that. The thread topic was design. The topic stated the watch was a clone. It obviously is not a AW clone as the design existed before the AW.
 
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You are conflating various opinions by various people into one cohesive flip flop. That's not how it works. There are some people who still think the AW design is terrible. There are other people who think the AW's design has been validated.

Opinions aren't Lego blocks. You can't just fit them together and make "Everything is AWESOME!" (bonus points for those who get the reference)

Then there are those of us who actually know this is a boutique watch maker taking a jab at Apple specifically, and the smartwatch industry in general. Their ads and video are pretty "in your face" statements. They are nicely done and capture Apple's shtick perfectly. They are getting the exposure they were after. It's next level trolling and pretty brilliant on their behalf.

TL;DR It's not that crucial.


Thank you for taking time to state the obvious...your efforts are both appreciated and misplaced. Obviously I didn't take a survey of all AW opinions in existence and then came up with this opinion. My comment is based on the posts I've observed in recent days on various blogs. And what I've observed is that the critical narrative by some has shifted to the "Apple didn't invent the square" domain. Others are now pointing this out as it is quite funny. Unfortunately I'm not in the know as to whether or not this is a playful, clever jab at Apple...doesn't seem so obvious judging from the 8 pages of comments.
 
What you are expressing here is known as "willful ignorance", my brother. Of course Apple doesn't own the rights to square watches any more than it owns the rights to rectangular phones. The watch in question copies a lot more than the square design...it copies almost every aspect of the complete Apple Watch aesthetic. You know this to be a fact, so I'm not sure why you're making this stubborn argument. Defending this watch is about as willfully ignorant as some who defends the HTC A9 by saying Apple doesn't own rectangles.
Let's not resort to insults! Let's not bring smartphones into this discussion as it is off topic.
So how is this a copy of the AW and AW not a copy of prior designs that look exactly like the AW?
Why is it only one way for you? Do you not think Apple gets inspiration form other products and designs? they do off course. All companies borrow design cues from each other. It's good business practiced by all.

There is enough proof of existing prior designs on the internet if one chooses to look it up.
 
First of all how can anyone copy the AW watch when the designs already existed prior to the AW?
You need to come back to reality and realize Apple didn't invent everything. Do you think they invented the AW watch shape? Anyone else releasing a watch is now copying the AW?
The last time i checked this forum was open to the public. The threads and posts are open to polite discussions. I don't own and AW. That is why I am not commenting on its functionality or anything like that. The thread topic was design. The topic stated the watch was a clone. It obviously is not a AW clone as the design existed before the AW.

Like igorsky says above, you are going above & beyond to deny that there is more then a passing similarity between the 2 devices, we aren't talking just a square face, it's pretty much the whole design & finish, if you truly can't see that there really isn't much point discussing it politely or not. The fact that it's now clear that even the maker of the watch is poking a bit of fun at apples & have heavily, not slightly, copied the design is another indicator. Once again Apple isn't claiming to be the inventor of everything, square or not, but when something encroaches so heavily on their design it's a different matter. At no point either did I claim you weren't free to discuss this but I still stand by my comment that I find it odd when people seem to spend so much time being increasingly negative about a product/service that don't use or intend to?!...
 
So how is this a copy of the AW and AW not a copy of prior designs that look exactly like the AW?

I'm not calling you ignorant personally, i'm just saying that you're choosing to play that way in defense of your argument...that's what willful ignorance is. If you think the Casio to the AW is the same comparison as the AW to this Swiss product, then you're just being dishonest. Two items being the same shape does not make a copy...it's a lot more complicated than that. Certainly the photo of the Patek Phillipe looks nothing like the Apple Watch, and they're both square.
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At no point either did I claim you weren't free to discuss this but I still stand by my comment that I find it odd when people seem to spend so much time being increasingly negative about a product/service that don't use or intend to?!...

Human nature, my friend. "I can't afford this product so it's stupid". "I don't understand it's aesthetic appeal so it's ugly". People apply this to everything, not just the Apple Watch.
 
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It looks like the joke passed over the head of Juli Clover (the MacRumors writer) and many of the commenters on this board.

H. Moser & Cie is MOCKING Apple. They are copying the design intentionally and saying their watch is better because it's mechanical: "No upgrade needed." Watch the video, you morons.

That's a pretty expensive mock. If this was just about trolling Apple I'm sure they'd could have done it for much cheaper. Like throwing a parody video up on YouTube which IKEA has done in the past. No company's spends all this effort to create a watch they're going to sell for $24K just to mock another company.

Let's not resort to insults! Let's not bring smartphones into this discussion as it is off topic.
So how is this a copy of the AW and AW not a copy of prior designs that look exactly like the AW?
Why is it only one way for you? Do you not think Apple gets inspiration form other products and designs? they do off course. All companies borrow design cues from each other. It's good business practiced by all.

There is enough proof of existing prior designs on the internet if one chooses to look it up.
So then are every round Android Wear watches just copies of prior designs? I would argue something like the Huawei Watch is 'copying' existing mechanical watch aesthetics more so than Apple Watch is.
 
Swiss had rectangular watches long before Apple Watch. I'd still wear Swiss quality over Chinese made any day.
 
Like igorsky says above, you are going above & beyond to deny that there is more then a passing similarity between the 2 devices, we aren't talking just a square face, it's pretty much the whole design & finish, if you truly can't see that there really isn't much point discussing it politely or not. The fact that it's now clear that even the maker of the watch is poking a bit of fun at apples & have heavily, not slightly, copied the design is another indicator. Once again Apple isn't claiming to be the inventor of everything, square or not, but when something encroaches so heavily on their design it's a different matter. At no point either did I claim you weren't free to discuss this but I still stand by my comment that I find it odd when people seem to spend so much time being increasingly negative about a product/service that don't use or intend to?!...
You and igorsky seem to really take this personally. Don't understand that at all. I have not said anything negative about the AW. Have not disparaged it in any way shape or form. I don't own one but have family members and friends that have them and they love the AW.

My position is the opening statement of this thread is that the watch in the picture is an AW clone. It can't be a AW clone if the designs existed before the AW.
The designs existing before the AW is not in dispute so how can it be an AW clone?
 
Thank you for taking time to state the obvious...your efforts are both appreciated and misplaced. Obviously I didn't take a survey of all AW opinions in existence and then came up with this opinion. My comment is based on the posts I've observed in recent days on various blogs. And what I've observed is that the critical narrative by some has shifted to the "Apple didn't invent the square" domain. Others are now pointing this out as it is quite funny. Unfortunately I'm not in the know as to whether or not this is a playful, clever jab at Apple...doesn't seem so obvious judging from the 8 pages of comments.
Please don't take this the wrong way, but if you're forming your opinion based on comments, you're definitely doing it wrong. Try the source material. A cursory view of the video would make their intent patently <- see what I there? obvious. The square vs round vs copy of AW vs other watches were square first is a rabbit hole of wrong direction.

They copied the style of the AW. It was intentional. It was for marketing. If they sell none of those watches, it's still a win for them. Any of them sold will just be gravy.
 
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You and igorsky seem to really take this personally. Don't understand that at all. I have not said anything negative about the AW. Have not disparaged it in any way shape or form. I don't own one but have family members and friends that have them and they love the AW.

My position is the opening statement of this thread is that the watch in the picture is an AW clone. It can't be a AW clone if the designs existed before the AW.
The designs existing before the AW is not in dispute so how can it be an AW clone?

First of all you're way off base saying I'm taking this personally. I'm participating in a discussion just like you.

Second, regarding your position that AW designs existed before the AW...if you show me one watch in the last 100 years that has looked so utterly identical to the AW as H. Moser & Cie.'s model, I will gracefully bow out of this thread.
 
I'm not calling you ignorant personally, i'm just saying that you're choosing to play that way in defense of your argument...that's what willful ignorance is. If you think the Casio to the AW is the same comparison as the AW to this Swiss product, then you're just being dishonest. Two items being the same shape does not make a copy...it's a lot more complicated than that. Certainly the photo of the Patek Phillipe looks nothing like the Apple Watch, and they're both square.
There is enough prior art that the AW designs existed before the AW did. All you have to do is look.
There has been enough posts threads and discussion around the AW looking quite similar to existing designs from years and decades ago. The images are there if one choose to look.
The design in the thread picture has existed before the AW.
 
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I'm all for Swiss watch companies ignoring the smartwatch fad, and standing by their commitment to make mechanical watches at a premium price. But UNIQUE watches.

So why on Earth make a physical clone of the most well-known smartwatch out there??? Who would be dumb enough to pay THAT much for something that will constantly be mistaken for a watch that's considerably cheaper and assumes tons of functionality that's not actually there??

This is seriously one of the dumbest ideas I've seen....

My guess is that there are 50 rich Apple critics in the world (perhaps limited solely to those who are currently making a killing shorting Apple stock) who would spend this money as a joke.

"Nobody ever went broke underestimating the intelligence of the American public." H.L. Mencken
 
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Now that is something I wouldn't mind paying over $24,000 for. (If I had discretional income that is.) Hey, at least you won't need to worry about a limiting OS or feature set becoming obsolete in two years!
 
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They copied the style of the AW. It was intentional. It was for marketing. If they sell none of those watches, it's still a win for them. Any of them sold will just be gravy.

Some people say "no publicity is bad publicity"...maybe that's true. I view this as a company making a laughingstock of itself and potentially hurting future business. But we'll see.
 
If youre still commenting about one copying the other and who was first, blah, blah...you're still not getting the joke.

I came back here to read more comments and see if people actually read about or even watched the video, and no...barely any of you did...just rushed to add your opinion. Some of you even thought the comment about the watch being feminine was from a forum dweller, when its in the 1st or 2nd paragraph from the article. SMH.

How much useless **** are you people feeding the internet everyday?
 
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First of all you're way off base saying I'm taking this personally. I'm participating in a discussion just like you.

Second, regarding your position that AW designs existed before the AW...if you show me one watch in the last 100 years that has looked so utterly identical to the AW as H. Moser & Cie.'s model, I will gracefully bow out of this thread.
Here you go......google is your friend...not identical but close.



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1377fbef74c8d3181ab682826b20d14a311643999198.jpg

New-Quartz-Movement-Watch-Rectangle-Dial-PU-Leather-Band-Big-Scale-Wrist-Watches-Wholesale-Cheap-Women.jpg


quartz-watchw8116gl-350.jpg


EFO-S-Black-Smart-Watch-Watches-Smartwatch-Smartwatches-Wrist-Watch-Watches-With-Camera-Support-SIM-SD-TF-CardBlack-0-458x458.jpg


screen-shot-2014-02-14-at-6-57-41-am.png


8145175.01.prod.jpg



661b1723-69b6-4aa3-995b-f566a5a9983c.jpg


inPulseWatch.jpg
 
^^
In what way do any of those watches look "utterly identical" to Watch?
 
^^
In what way do any of those watches look "utterly identical" to Watch?

Don't waste your time. I don't know if he's clouded by Apple hate or some form of cataracts, but this guy is determined to prove that all square watches are the same and, by definition, Apple is copying any square watch ever made. I mean using the Galaxy Gear and an iPod Shuffle for comparison shows an exceptional kind of delusion.
 
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Don't waste your time. I don't know if he's clouded by Apple hate or some form of cataracts, but this guy is determined to prove that all square watches are the same and, by definition, Apple is copying any square watch ever made. I mean using the Galaxy Gear and an iPod Shuffle for comparison shows an exceptional kind of delusion.
I think you misunderstand. I have a house full of Apple products. My daily driver is a iPhone 6s Plus. I am typing this on my rMBP.... wireless provided by my 2TB Time Capsule.
People can't be accused of copying Apple's designs when prior designs existed already before the AW.
The watch in question does look very similar to the AW. The AW looks similar to a lot of prior watches too...but so what..... get so tired of all this copying stuff!
 
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