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Original poster
Apr 12, 2001
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Back in 2016 when the Apple Watch was still a relatively new device, Swiss watch maker H. Moser & Cie came out with a high-end mechanical Apple Watch clone called the Swiss Alp Watch, featuring a rectangular watch face with curved, round edges, a crown at the side, and Apple Watch style lugs.


H. Moser & Cie today debuted a followup to the original Swiss Alp Watch, introducing the $30,800 Swiss Alp Watch "Final Upgrade," which the company says is the "climax to the Swiss Alp Watch saga."

swiss-alp-watch-1.jpg

Featuring the same rectangular design as the Apple Watch and the original Swiss Alp Watch, the Final Upgrade was created after an H. Moser & Cie customer suggested the design. The DLC steel case features a Vantablack dial, and for those unfamiliar with Vantablack, it is considered one of the darkest known substances, absorbing up to 99.965 percent of visible light.

swiss-alp-watch-2.jpg

Instead of a traditional seconds hand, the Final Upgrade features an Apple Watch-style loading symbol, which is of course poking fun at the Apple Watch. H. Moser plays on the theme of simplicity and "less is more" in its marketing materials.

swiss-alp-watch-3.jpg

"No updates required, no lousy autonomy, no unnecessary features, no annoying notifications, just the only reminder you ever really need: To disconnect from all the noise and cherish each and every moment," reads a description of the watch.

The loading wheel, or "shaded disc made of of openings" is meant to "serve as a reminder that the here and now is all that matters."

swiss-alp-watch-5.jpg

The Swiss Alp Watch Final Upgrade is entirely mechanical with 100% Swiss Manufacture movement and a 96 hour power reserve. H. Moser & Cie has created just 50 of the Final Upgrade watches, with more information available on the company's website.

Article Link: Swiss Watch Maker Debuts $30,800 Apple Watch Clone With Mechanical Loading Wheel
 

Pangalactic

macrumors 6502
Nov 28, 2016
486
1,322
The loading wheel, or "shaded disc made of of openings" is meant to "serve as a reminder that the here and now is all that matters."
This definitely sounds like it’s from an Apple presentation “Introducing the revolutionary beach ball of death in MacOS”
 
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Rudy69

macrumors 6502a
Mar 30, 2009
707
1,390
The same reason as the Apple Watch Edition failed this will too. People don't want to drop $30k on a smart watch because smart technology gets outdated far too fast. Mechanical watches can go for even more than that because even in 20 years they'll still be just as good
 
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GeoStructural

macrumors 6502a
Oct 8, 2016
638
2,075
Colombia
Meh not a clone. I had a mechanical Tissot watch in the 80s with the Apple Watch shape. I think it was called Tissot Twotimer Sport Edition.

Exactly, Apple did not invent this shape. I had a Casio in the 1990s that looked very much like this and a Fossil around 2006 with a square-ish design and rounded corners, well before the iWatch was released.
 
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iamasmith

macrumors 6502a
Apr 10, 2015
676
220
Cheshire, UK
Oh, so it's OK to copy design, I guess we can have all the iconic watch faces we like because clearly Apple are allowed to do that :/ (not just shape, copy of the lugs etc.)
 
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QCassidy352

macrumors G4
Mar 20, 2003
11,590
4,948
Bay Area
Who would want something that looks like the anxiety-inducing spinning wheel / beach ball from iOS / MacOS on their watch constantly?
Yeah just awful. No idea who would want that.
The same reason as the Apple Watch Edition failed this will too. People don't want to drop $30k on a smart watch because smart technology gets outdated far too fast. Mechanical watches can go for even more than that because even in 20 years they'll still be just as good
This is a mechanical watch.

What a bizarre product. An expensive mechanical watch made to look like a (much cheaper) smart watch while also poking fun at said smart watch. I just can’t imagine who the intended audience is for this.
 
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