I'll respectfully disagree that bulky timepieces made out of precious metals, potentially covered in gemstones and/or showing off visible clockworks aren't "trolling for attention." I love my old Seiko to bits, but even before wfh I didn't really need it to tell time. Even at <$200, it's jewelry.
FWIW, it's the MR article writer's opinion that this watch is "poking fun" at Apple. What I read on the manufacturer website probably fell just short of flattery, but it looked sincere to me. I didn't see any sort of poking fun or irreverent trolling here at all, but maybe I'm missing it.