What's all the hype about? I really don't think this case is any good.
I dont think it is hyped any more than the other cases here. I am curious as to why you do not like it?
I have tried multiple cases thus far and filmed many for those on these forums to help in their decision making process and I really think that iPad cases are built around specific needs. One style does not fit all.
IMO based on all the cases I own and have tried:
SwitchEasy NUDE: My #1 choice for those looking for a high quality case at minimal cost. This should be the choice case for those who do not need moderate to maximum protection. Make no mistake about it, this case is just about at minimal as you can get. While it protects against scratches and some bumps, its not going to cover your bezel or protect against drops (IMO) Comes with the case, screen protector, micro fiber cloth, 2 stands and 4 port plugs. Cost = $29
Belkin Grip Vue: Great for those wanting some level of protection for the bezel and minor drops and scratches while not adding much bulk Cost = $49
Macally Metrolpad: Very similar to the Belkin in protection qualities but at a lower cost = $29 Some design differences make the belkin stand out over the Macally (IMO)
Incase Convert Book Jacket: Adds the most bulk out of the cases I have tried but also adds some of the most protection with padding, etc... This is a good case for those wanting an integrated stand, cover, etc... The most expensive at $59
Hard Candy Cases Bubble Sleeve: Best used (IMO) as a transport case when not using the iPad. Outstanding level of protection for when your iPad is in travel/not being used although you can use the iPad in it if you really want to. $49
Waterfield Ultimate Sleeve Case: Very High quality bag used for storing your iPad when it is in travel or not in use. Only the slimmest cases for the iPad will fit in the Waterfield bag (SwitchEasy) so unless your iPad is going naked it may not fit and you should wait for the new Waterfield "Exo" case coming this month (May). Price varies on how you configure the bag = $49 - $70ish
So as you can see, each case serves its own purpose for different needs. For me the combo of either the SwitchEasy, Belkin and Hard Candy Bubble sleeve works very well for me. Others, it all depends.
I think the reson why people are excited about the SwitchEasy is because its a clean minimal design that serves its purpose well while including a number of accessories while keeping cost down.