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Swoop: Apple Promotes iPhone 15's Durability in Frantic New Ad
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My 11 Pro Max with "Ceramic Shield" scratched like butter. I assure you I'm not one of these users who abuses the hell out of their phone and then wonders what happened.
My 13 Pro was dropped by the only person besides myself whom I ever allowed to touch it. The display did get a scratch.
Maybe the screens are more shatter resistant, but scratches seem like a bigger issue. Then again I don't understand why so many people I see have a cracked phone screen anyway. Ceramic Shield or not, average phone users seem to just slam them into pointed bricks all the time.
I agree with you.
Ive literally never dropped my phone. never..... and it genuinely bemuses me that people do.
I have this conversation with colleagues regularly. They come in to work with another scratch, ding, or shattered screen protector... because they dropped their phone. How? Honestly im stumped.
As an adult, with average motor skills.... WHEN HANDLING A £1,200 DEVICE (key point there!) - I am concentrating on what im doing and applying the appropriate amount of grip - I just dont see how it's possible to drop it. On top of that the phone lives in my pocket with no other items - just the phone. When the phone is out of my pocket its in my hands being gripped appropriately or its placed gently down on a desktop or sofa.
If someone handed you a glass vase do you think that you'd be able to move it from point A to point B without dropping it? Of course! everyone should be able to do that so why not treat a £1,200 phone with the same respect.
Ironically to me, I potentially would care less about shatter protection and more about casual scratch protection.
I couldnt go protector-less as although a screen protector will always last me the lifetime of the phone and I dont have to replace it mid-year - it can pick up a small scratch sometimes. The only way that scratch would have been possible would be a grain of sand or grit in my pocket which theres no way I could avoid - and for that reason the screen protector is always going to be necessary sadly until they address scratch protection because I would like to not have to have a screen protector.
Some people just seem to have a computer destroying aura. I like the phrase “empathy for the machine.” We tech nerds just implicitly know what the machine needs and treat it that way without really thinking about it. Ironically we often lack empathy for actual humans but, you know, can’t have it all.
Also I can’t stand screen protectors. I just keep Apple Care and do express device replacement after two years. I had the one that was dropped replaced about six months ago and so far so good, no scratches.
It is interesting thought...
These ads Apple produces strongly point to the screen being highly scratch and break resistant.
However, you hear and see so many stories about people picking up scratches or even micro scratches with apparent ease even with the ceramic shield phones.
For me, the only place my phone could pick up a scratch is in my pocket with some grit - but until the screen can survive slightly higher on the mohs-pick scale a screen protector seems prudent.
There must be some chemistry reason why they can’t make the screens just a bit harder. That YouTube guy with his picks always says exactly the same thing, they all scratch at exactly the same hardness. And that hardness doesn’t seem to be quite hard enough, just one more level up seems like it would be practically perfect. I don’t know why nobody does it.
There was talk a few years back to make the screen from the same Sapphire Crystal that they use on the SS watch or Ultra.
They ultimately abandoned it for some reason.
Id be very happy with the same scratch resistance that the sapphire crystal provides as im quite confident my watch wont scratch.
I think that the sapphire crystal at iPhone screen sizes would certainly shatter a lot easier than this current ceramic shield glass.
I suppose they have to trade off what people do most and how relatively catastrophic it is. Most people can and do live with scratches on their screen and would prefer that to a shatter therefore ceramic shield wins.
I guess they’re saving that for the Ultra. As a sales tactic, it will probably work on me.
The funny thing is that ive had all the Apple Watches... and several have been the standard aluminium ones with standard screens and yet ive never sought to put any type of screen protector on a watch.
Again im always careful but a watch is completely open to the elements all the time and seemingly could or should scratch more than an iPhone screen.....
Ive never scratched.. even micro scratches a watch screen (including the aluminium ones) so its odd that ill never use an iPhone without a screen protector even though I should have a little more faith in its non scratch ability.
But, again, too many anecdotal stories about ceramic shield scratching easily to make it worth the risk.
Dont defend Apple on this. Its a cheap commercial and there are many ways for actors to not get hurt.
I'm not defending Apple.
It's not supposed to be an Academy Award winning short film. It's a 30 second snippet. I couldn't care less, whether it was Apple or Samsung or Old Spice.
I've watched it on my iPhone and that's it. Won't watch it again and don't care enough to pick a fight.
You go on being all bothered because of an ad. I won't.
Yep, I'm not...I had no idea that birds would randomly attack you. But, considering how everything else there seems to want to kill you it's not surprising.
