OK, let's hear your plans to get rid of the notch. Where do the cameras/sensors/speaker go? They can't go behind the screen, so they'd have to go in a bezel similar to the Samsung phones.
How do people not see that the 'notch' is nothing more than a top bezel that Apple has reclaimed some space from on the sides? The alternative is to cut the 'ears' off the screen and move the carrier/signal/battery info down, which would use up some of the screen real estate. Most of the top bezel space on smartphones is wasted space, so Apple put some screen there and moved the carrier/signal/battery info up there, thus giving the user more usable real estate on the rest of the screen.
You can't take away the notch, you can only take away some of the screen.