Can't wait to see where T-Mobile stands in 2019-2020 in terms of customers and network![]()
You honestly believe that T-Mobile will keep up their current practices at that point? Not a chance.
Right now they're offering these enticing offers to get people to switch. At this point, most in the US have cell phones. That means that growth can only be had by making people switch from one carrier to another (years ago growth could be had by getting someone to sign up for their first cell phone instead).
T-Mobile has the most room to grow right now so they're playing a game of lower profits in turn for offering bigger discounts to their users. But that plan isn't sustainable. Once they amass a good client size, they'll be forced to increase prices in order to bring about the return required to pay back investments they've made in their attempts at fast growth.
This is a pretty classic move and one we see in countless other businesses where a small competitor want to play with the big boys. Customers love them at first but with time they become just like everyone else. Comcast did this exact move years ago for instance.