$350 for families, that's it? What about incentives for individuals?
Isn't the incentive a cheaper bill and faster upgrades?
Really, the reasons they are targeting families are as follows:
-The savings on a T-Mobile "un-carrier" plan are minor compared to AT&T's family plans for those with multiple lines. When you factor in subsidies, there are cases to be made AT&T is still a good deal.
-60%+ of AT&T's customers are on family plans. Those are the customers T-Mobile needs to get if they are to grow substantially and REALLY disrupt the market.
-And the easy -> Family Plans = high monthly bills and more revenue. You convince the head of the household (or whomever runs the cell phone bill) to switch, you gain a much larger revenue stream versus an individual line.