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I gotta say...

The was the most aggressive CES speech I've ever heard.

I don't know if T-Mobile can actually OFFER anything to make the switch worth it, but DAMN did they get my attention!

Exactly! I've debated on switching since last year.... hmmm.
 
they also lost me at "pre-paid master card"

I don't want a pre-paid card, I want straight cash money. issue me a check I can deposit.
 
Sprint won't take your Verizon iPhone on their network.

Yeah, technically, I don't know that the Verizon 5s can be used on any other CDMA carriers than Verizon; but if you're in the U.S. and you have a Verizon 5s with a clean ESN, you have a fantastic phone for U.S. compatibility. It works with GSM and LTE on AT&T, T-Mobile, and CDMA and LTE on Verizon all out of the box even on contract. That's a pretty sweet phone.

Forget Sprint. They can have their 5s that's not unlocked out of the box and their lousy network. I'd consider switching to T-Mobile long before I'd consider switching to Sprint.
 
If I wasn't already on a work discount with AT&T and grandfathered with unlimited data I'd switch to T-mobile. I have noticed that AT&T's LTE speeds have plunged where I live in New York City.
 
So are you REQUIRED to hand over your device to T-Mobile?

If I were to sign a new two year contract with AT&T and get a phone for $200. Could I then pay the ETF, get the phone unlocked and then have T-Mobile reimburse my $350 ETF and I just use my unlocked phone on T-Mobile for $50 per month?
 
Already hear the screams of pain from people getting screwed...

"Beginning tomorrow, customers who hand in eligible AT&T, Verizon, or Sprint devices at a participating T-Mobile location will receive an instant credit of up to $300 based on the value of the phone.

After purchasing a new device from T-Mobile, customers can send the final bill (with early termination fees) from their previous carriers to T-Mobile and the company will send an additional payment of up to $350 per line to pay those fees (actual fee paid is based on the early termination cost) in the form of a prepaid MasterCard. "

So basically after you kill your current plan and commit to Tmo then they will decide how much they pay you. The "UP TO" phrase just means they are going to bend you over and give you next to nothing for your $600 smartphone and then decide after you already leave your carrier what they will pay as the termination.

Devil is always in the details. Tmo is NOT going to lose money in this deal, the consumer is.

Not really - on the trade-in you can get the value before canceling your current plan (I think you can even check online, as long as you didn't trash your phone.) The ETF is "up to" because they aren't going to give you $350 when your ETF is actually $200. It says that they will pay the ETF when you send them the cancelation bill from your current carrier.

Still not a great deal as most people's phones are worth more than the $300 limit, unless you have something like a iPhone 4. But if that is the case you probably don't have a contract in the first place, so no ETF...
 
So are you REQUIRED to hand over your device to T-Mobile?

If I were to sign a new two year contract with AT&T and get a phone for $200. Could I then pay the ETF, get the phone unlocked and then have T-Mobile reimburse my $350 ETF and I just use my unlocked phone on T-Mobile for $50 per month?

No, ATT makes you pay the remaining of the cost of the iphone... been like this for ages.
 
So are you REQUIRED to hand over your device to T-Mobile?

If I were to sign a new two year contract with AT&T and get a phone for $200. Could I then pay the ETF, get the phone unlocked and then have T-Mobile reimburse my $350 ETF and I just use my unlocked phone on T-Mobile for $50 per month?

Yes it is required. They aren't giving you a free phone, they are letting people get out of their contracts with fewer fees.
 
All down for T-Mobile succeeding, but they need to fix the inconsistent HSPA data and upgrade EDGE to at least 3G. Why so much EDGE and GPRS in 2014, T-Mobile?

Once they fix the swiss cheese coverage, they'll be a real threat to AT&T and Verizon.

Because they can't handle the legion of leeches who want the unlimited and not pay much for it. This is why when I see people say "Bye Bye AT&T" I chuckle.
 
I hope Verizon says 750, then ATT says 850 and then Tmobile says $950

I'm loving this competition. Finally T-Mobile is helping us consumers!
 
So I just bought my 64G 5S on AT&T for $399.

T-Mobile is offering me $300 for that phone, plus I get to repurchase a new one from them for $849.

And then they'll pay my AT&T ETF.

So I'm basically out $99 on the phone I just purchased ($399 purchase less $300 credit) and I have to buy a replacement from them for $849. So now I'm out $948 to switch over to T-Mobile as the ETF credit is a wash (I don't have to pay it if I don't switch).

IF they offered a superior coast to coast experience compared to Verizon or AT&T, I'd check it out, but I'm not paying a premium to move over to them just because they have an ex-AT&T executive now as CEO who suddenly decided at this late stage in his life to be a hipster.

What am I missing? Is this really another play for the value consumer with the cheap smartphone? I don't get it.
 
Are you on a family plan or an individual plan?

My family has 5 smartphone lines and 2 iPad lines. Unlimited messaging and (essentially) unlimited talk. 3 lines are still on grandfathered unlimited data, 2 are on 5 GB data plans and the iPads are on 3 GB and 250 MB.

We pay about $420 total with all taxes and fees. Plus we have 7 subsidies we can use every two years. And AT&T's data/network is about as fast and reliable as it comes - at least where I live and travel.

So families like mine (granted we are on the extreme end of family plans) are who T-Mobile is targeting with this deal.

Indeed. I've got 5 phones on my family plan. All have unlimited voice and text, 4 have 2 gig data, one has 5 gig with tethering. Tmobile charges me $150/month including all taxes and fees. The coverage is good in cities, not so hot away from them. But since we travel little, $150 per month sounds way better than $450/month. Granted, my plan does not include phone subsidies, we bought all our phones off craigslist.
 
you still have to pay the AT&T ETF first to get it unlocked

this is not the best deal, but its pretty easy and not time consuming

Yup. People on Macrumors aren't who this is aimed at, anyway... This is aimed at people who just want an easy, quick solution, and who are wary of selling on eBay or Craigslist.
 
No, ATT makes you pay the remaining of the cost of the iphone... been like this for ages.

No, AT&T makes you pay an ETF (which essentially covers their loss on the phone they subsidized for you). It appears to be $325 or less. Link

[edit: *removed horrible maths*]

The deal essentially lets you dump your current contract and then gives you a (low) trade-in on your phone. (Although it's probably close to the subsidized price you paid for it. In some cases the trade-in value might be a little over what you paid, in which case you're getting your unlocked/T-mobile phone for a little cheaper than full price.)
 
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Sounds great for most postpaid plans. Not as great for people who are on those Sprint/AT&T/Verizon monthly phone installment plans. Yeah sure they pay you back the ETF (6-8 weeks later via a gift card), but you're on your own to pay off the rest of the phone from your previous provider.
 
Excellent. Let these guys fight it out, and we benefit. It's as if AT&T and Verizon were previously in cahoots.

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So I just bought my 64G 5S on AT&T for $399.

T-Mobile is offering me $300 for that phone, plus I get to repurchase a new one from them for $849.

And then they'll pay my AT&T ETF.

So I'm basically out $99 on the phone I just purchased ($399 purchase less $300 credit) and I have to buy a replacement from them for $849. So now I'm out $948 to switch over to T-Mobile as the ETF credit is a wash (I don't have to pay it if I don't switch).

IF they offered a superior coast to coast experience compared to Verizon or AT&T, I'd check it out, but I'm not paying a premium to move over to them just because they have an ex-AT&T executive now as CEO who suddenly decided at this late stage in his life to be a hipster.

What am I missing? Is this really another play for the value consumer with the cheap smartphone? I don't get it.

Don't worry; these kinds of things lead to lower prices for us AT&T customers. I'm not switching either, but let's not make them think that. Pump up that elasticity of demand.
 
John legere without a doubt, "thinks different". He's like the young Steve Jobs of wireless carriers. He's not sticking to the status quo.
 
No, AT&T makes you pay an ETF (which essentially covers their loss on the phone they subsidized for you).

This deal essentially lets you get subsidized pricing on phones at T-mobile's lower non-subsidy plan pricing:

1. Buy iPhone for $200 at AT&T with 2-year contract.
2. Cancel your plan and move to T-mobile.
3. T-mobile covers your ETF (which appears to be $325 at AT&T) and gives you 'up to' $300 for your just-purchased iPhone.
4. You take the ~$600 and buy a new unlocked iPhone for $650.
5. Ta-da, ~$250 for an iPhone on T-mobile's lower rates.

Are you saying an ETF for a brand new 2 year contract + phone subsidy is going to be only $325? That would mean you paid $525 (200 for phone + 325 ETF) for the iPhone and got out of the contract scot-free.

I thought ETFs were usually full monthly price * months left on contract. e.g. if you are paying $100 a month Tmobile would let you terminate 3 months early with no penalty to pay.
 
Hahahahaha

"T-Mobile and competitor AT&T have been participating ongoing feud in 2013, which began after T-Mobile CEO John Legere called the AT&T network "crap." Most recently, AT&T threw John Legere out of a party hosted by the company at CES 2014."

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John legere without a doubt, "thinks different". He's like the young Steve Jobs of wireless carriers. He's not sticking to the status quo.

At most he's trying to look that way. If you think that he's someone revolutionary, you're falling into his marketing scheme. No, I don't mean that in a tinfoiler way. It's just the public image he's trying to use to gain customers, like how Google tries to appear "good-willed" and RVCA "cool". All he does is bring in more competition, nothing new.
 
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