No traditional watch company is scared of Apple. Get real for once. How is in the world is a smartwatch compared to a traditional watch? I would never spend 5k on a stupid smartwatch when I could get a traditional watch for the same price. Handmade watch versus a watch made by a assembly line in China?? I think not.
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TAG Heuer Announces Smartwatch Plans as Threat From Apple Watch Looms
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Imagine if apple was so busy making Professional Computers that they ignored the smart watch market. All those people waiting for an Apple smart watch would be totally left in the cold. Ignored. Neglected. Because they were doing what YOU want, rather than making watches.
It's too terrible to imagine!
Oh, right. Wait and see. Hope your online in 3 year so I can gloat in your face.
You seem to think that its "easy" to get all those other devices to work together and handoff to one another. It is not. BTW, 85% of those Android devices are not going to interact with any watch anytime soon. They're the same price as the cheap android watches!!
You think that companies making NO money off and ecosystem (that includes Google) will spend billions devellopping a tight integration wth all components and software. They're not doing it now with phones and tablets; why do you think it would go any better with watches. And who is writing those specialized software to run on those watches for people having no money and for phones with no volume?
Are you comparing a hat to a classic watch? I can see you already don't understand.
2/3 of that 90% Android market don't have enough money. That's why they bought those Android junks. Do you think those will buy a smart watch?
Your logic is fault in tge sense that you're comparing Apple watch as a burger while it's not. Swiss watches have great values because of their mechanical craftsmanship. While Apple watch will not have that mechanical craftsmanship, it does have great values in terms of user experiences (hence satisfactions) that the software craftsmanship will bring.
You also said Tag Heuer will be bankrupt in 2 years in an earlier post correct?
High end luxury watches were here hundreds of years ago. They survived during the Quartz revolution when everyone said mechanical was doomed. I see the same outcome here.
You're making yourself look extremely foolish with your childish and baseless comments.
From rumours a few months ago it seems apple did approach a few of the luxury watch makers for a partnership, including tag, and were turned down...
It took 3yrs+ to develop 
Watch. By the time TAG Heuer bring their plans to market (assuming they get the software/UI right), Apple will already be several generations ahead.
Watch. By the time TAG Heuer bring their plans to market (assuming they get the software/UI right), Apple will already be several generations ahead.OK, 3 year then... And they won't be bankrupt, but they might as well be...
I'm not foolish at all. Quartz coming is not the same as this. Even Tag doesn't believe that, but you do!
Your comment are as baseless as mine except you assert them with seemingly infinite conviction and yes arrogance. I'm waiting for you to come back and leave me a message in 3 years saying how wrong you were.
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Right, 1 rumor; no followup on it. Until someone leaks something they don't really count do they.
It seems shortsighted to think I wouldn't notice you just literally copied and pasted the original quote.
It took 3yrs+ to develop
Not only that. If Apple uses the 14nm process they'll have a massive advantage in processing (tight integration of software and custom hardware design) AND power usage. Tag's not even in the same universe with their off the shelf stuff. The fact they they control all the other hardware their watch can interact with (and can adjust the software to suit it) is also a huge advantage.
I even wonder if current Apple watch will use the 14nm process. The volume would be low enough for it to make sense (since Samsung is starting on it right now). That would make the watch ridiculously more efficient than the Moto 360 on a much larger process.
I agree with what you are saying... to an extent.
It is clear from reviews I've read by watch connoisseurs that attended the Apple event (they were well impressed!), that the Apple Watch is DEFINITELY going to be an extreme disruption to the $350 watch range. This is the very, very, very bottom end of luxury watches... almost no companies operate solely in this space. This (equally clearly) will NOT be a disruption to heirloom pieces in the tens of thousands range.
A company doesn't say to a stockbroker "you made us $30 million this year, we'd like to give you a $350 Apple Watch... the tech in it should be good for like 3 years. Please stay with us & continue the good work". They'd more likely say "Please accept this $30,000 Breitling... & bequeath it to your son. Good work!"
So, a particular segment is safe, and a particular segment will erode. Lol, see... sometimes everyone can be right. ;0)
I also REALLY agree with what you said about Apple Pay. I literally laughed out loud when I read OP comment about it NOT being disruptive. Two months out & I just read that it's accepted by cards making up over 90% of the US credit purchase power... & it sounds like China will be on board soon. And clever little Apple is recouping their R&D by getting teeny transaction percentages from the card companies. Hmmmm, I wonder how long before that becomes lucrative. ;0)
Like most people I don't need a do everything watch that will only last a day versus a Tag that keeps on running and running after 22 years.
Yes I may get an apple watch for those moments that I need to track my activities but for going out at night... it's alway the Tag or Rolex... I am just old school. I even write with a fountain pen...
Yes I may get an apple watch for those moments that I need to track my activities but for going out at night... it's alway the Tag or Rolex... I am just old school. I even write with a fountain pen...
On the contrary, I see this as the first piece of tech typical everyday consumers will actually consider wearing. These are the people who won't be caught dead with a pebble watch or Moto 360 simply because it's deemed as too "techy". If anyone can make them get over their resistance to anything tech-related, it's Apple.
I think it's great that Tag is at least trying to com up with something. More choices is good.
Also I think for watches it is not like with computers or phones, people do not just have one or one brand. At least not me.
It is all about the design
Also I think for watches it is not like with computers or phones, people do not just have one or one brand. At least not me.
It is all about the design
That's because all they do is tell the time and on many cases they only collect dust on some collectors leather box. Something like that can last 1000's of years. But do you think once they go digital, their products will be handed to next gen? You don't have to answer, we all know.
they are not going to abandon thier mechanical range . They might run a toy version of their watches if it's profitable . And anyone with half a brain that is prepared to throw huge amounts of money at a high end watch, should get a mechanical version that will hold its value, and even go up in time. Suckers will get digital, and be forced to replace them every x years like an iPhone, when the battery goes or latest iOS version runs like a dog and lacks features.
Think back to your grandparents fridge, how long did that last?? Goods these days have excellent marketing and are made to fail after a certain period, usually not to long after the warranty
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Are you aware of any factories that produces CPUs and motherboards for watches in Switzerland .... Did not think so. Afraid these may very well come from China
though assembled in Switzerland is almost as good as made in Switzerland.One of the problems with the traditional Swiss watch is the cost of servicing said item so that it a) keeps reasonable time and b) works at all, if it is battery powered.
With some mechanical or electro-mechanical watches, the expense of doing this is not far off that of buying a new (basic) Apple Watch every year and throwing the old one away.
That makes a lot of sense. If someone buys an Apple Watch priced in the $thousands, its reasonable to assume they liked the design and want to keep it. Offering the latest high tech innards for the cost of a comprehensive service on a conventional watch would seem to be a no-brainer. Changing the display, battery tech, etc. might also be on the cards. That way, you *can* hand it down to your grandchildren, as itll be progressively fitted with a holo-projector, neural interface and antimatter drive!
With some mechanical or electro-mechanical watches, the expense of doing this is not far off that of buying a new (basic) Apple Watch every year and throwing the old one away.
That makes a lot of sense. If someone buys an Apple Watch priced in the $thousands, its reasonable to assume they liked the design and want to keep it. Offering the latest high tech innards for the cost of a comprehensive service on a conventional watch would seem to be a no-brainer. Changing the display, battery tech, etc. might also be on the cards. That way, you *can* hand it down to your grandchildren, as itll be progressively fitted with a holo-projector, neural interface and antimatter drive!
It took 3yrs+ to develop
And Tag will also know if the smart watch revolution was just a fad. Heck in 3+ years we will see if Apple are actually innovating or gone the way of Sony.