There are a few interesting retro mechanical watches and some purpose-built "ABC" watches. But, outside of the Sistem51 mechanicals, the watch industry has been rather devoid of innovation. It has instead focused on growing wrist watches to the size of yesteryear pocket watches as a "measure of bravado." The Apple watch begins its life as an ABC watch on steroids with focus on packing a lot into a diminutive package. And, it does so at a price that is competitive with higher-end ABC watches. Not too bad for a first gen.