I'm quite familiar with Apple's design standards. Believe me, I won't be giving up my Daytona for a mini iPhone to put on my wrist.
I think there's a good chance you'll be surprised by the standard of Apple's engineering, and the watch's in hand feel as a quality item.
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The Monaco seems the logical choice. I'm guessing they are pushing based upon sales figures and trying to replicate their best selling piece. This would appear to show a lack of understanding of the technology and human interfaces, so it shall be interesting to see how one interacts with, and the success of this device.
Given it cannot be labelled Swiss made, and uses different mechanics to a Swiss watch (which is the compelling sales point) it will be interesting to see how well this sells. My feeling is it will need to be significantly less expensive than their other time pieces, but more expensive than an Apple Watch, and almost certainly shall be nowhere near as good. Therefore buyers of this piece shall most likely look like chumps with more money than sense.