Tall screens that are not 16:9 are straight gimmicks. It’s Samsung that thought - how do we innovate screen size without making the phone wider? Then everyone else followed . There is really nothing great about tall screens. About 0.00001% of web content is designed for portrait. Tall screens exist strictly as a marketing gimmick to advertise bigger screen size in a thinner phone. This fad/phase of tall screens is supposed to get people reinvigorated about buying smartphones which have been largely unchanged for years now. Once this feature is normalized throughout the industry, marketing will come up with a new gimmick. The real innovation would have been to make a bezelless 16:9 phone. Unfortunately, this is all preplanned based on marketing. The consumer will have to suffer at least several years of these useless designs before they “fix” it and start selling bezelless 16:9 phones.