Target Returns iPhone SE Stock Ahead of Apple's Rumored March Event

Discussion in ' News Discussion' started by MacRumors, Mar 1, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Target this week instructed its stores to return a number of iPhone SE models to Apple by today, March 1, according to a company memo obtained by MacRumors.

    iPhone SE devices that are to be returned include six unlocked 16GB and 64GB models in Gold, Silver, Rose Gold, and Space Gray, and two Sprint models.

    An anonymous employee informed us that her Target store had not received iPhone SE stock since before the iPhone 7 was announced in September 2016.

    While there are many possible reasons for Target to send back iPhone SE stock, such as poor sales of select models, the move comes just days or weeks before Apple's rumored March event, where a 128GB iPhone SE may be announced. However, no other hardware changes have been rumored.

    KGI Securities analyst Ming-Chi Kuo said an iPhone SE refresh is unlikely in the first half of this year, so fans of Apple's lower-priced smartphone shouldn't set their hopes too high about a second-generation model yet. The original iPhone SE, which starts at $399, was introduced in March 2016.

    Even without a full refresh, one possible scenario is that Apple could begin selling the iPhone SE in 32GB and 128GB capacities, doubling the storage space of the current 16GB and 64GB models, going forward.

    Article Link: Target Returns iPhone SE Stock Ahead of Apple's Rumored March Event
  2. macsrcool1234 macrumors 65816

    Oct 7, 2010
  3. gnasher729 macrumors P6


    Nov 25, 2005
    If there is a return policy, say 14 days, and a new model comes out in 12 days, it might be a good idea to not sell old stock and use them for warranty replacements instead.
  4. TallManNY macrumors 601


    Nov 5, 2007
    Nice. I hope Apple just does a spec bump on the SE (CPU, RAM and camera) but otherwise keeps it pretty much the same. Great form factor and Apple seems willing to sell it at a reasonable price.
  5. Bart Kela Suspended

    Bart Kela

    Oct 12, 2016
    The most likely scenario is that Apple will move to a 32GB iPhone SE model as the entry model and bump the bigger one to 128GB.

    The 16GB (and possible 64GB) model may continue to be sold in developing markets at a lower price.
  6. Chupa Chupa macrumors G5

    Chupa Chupa

    Jul 16, 2002
    Many of the items in big box and department stores are sold on consignment or are sold in leased out departments. Additionally manufacturers have to buy or subsidize shelf space and space in weekly flyers. Nothing on a shelf is placed haphazardly.
  7. MattG macrumors 68040


    May 27, 2003
    Fletcher, NC
    I love my SE...bump it to 128GB and I'd get another.
  8. jacobh101 macrumors regular

    Aug 12, 2014
    Boston, MA
  9. miniroll32 macrumors 65816


    Mar 28, 2010
    Touch ID Gen 2, 3D Touch, and you have a sale from me.
  10. wiivile macrumors regular

    Sep 13, 2012
    I've been holding onto my 64gb iPhone 5S, praying for a 128GB release of the SE. Hoping that day will come soon. I like the 4" form factor and the ability for one-handed use!
  11. Gudi macrumors 68020


    May 3, 2013
    Berlin, Berlin
    The purpose of the iPhone SE is to reuse old technology and production lines to make it cheap. It will never be updated.
  12. jacobh101 macrumors regular

    Aug 12, 2014
    Boston, MA
    Thats false, on the SE they upgraded the processor, camera, ram, battery, etc.
  13. imicca macrumors regular


    Nov 15, 2013
    Yerevan, London
    This does make perfect sense.
    Several of my friends who got an iPhone SE (16GB) upgrade from carriers (operators) for free sold them on eBay or returned to Sevrice provider.
    Also, according to my source at Apple Store Regent Street London, 64 GB model gets approx. 90% of SE sales there. If you seach on ebay you are more likely to find 16GB model listings.

    32 GB iPhone SE with price drop would destroy small markets around the globe.
  14. GrumpyMom Suspended


    Sep 11, 2014
    I don't know if 3D Touch will be easy to use on such a small display. It's fine on the watch where you just need to do one thing and it doesn't matter where exactly you press down, as long as you get more or less centered. It might be trickier on an SE display. And would require the phone to be thicker, on a form factor people prize for being tiny. I wonder if Apple would go for that. Maybe. But it would also add to the manufacturing cost, and this being a price sensitive product, it may not fly with Apple or some of the target market.

    But if Apple can make it happen and work well, that's all to the good. I hope you get your wish list fulfilled.
  15. S14Drvr macrumors member


    Sep 9, 2016
    Woodstock, NY
    are you for real? As "new tech" becomes old it will trickle down into the SE model so your claim that it will never be updated is false. As prices fall on storage and componets etc, they are re-hashed in the SE and still sold at a profit
  16. imicca macrumors regular


    Nov 15, 2013
    Yerevan, London
    absolutely. It is normal everyday practice.
  17. BuffaloTF macrumors 6502a

    Jun 10, 2008
    I'd be happy with the SE being last-years model, placed in the smaller form factor this year... It's an awesome size.
  18. Paddle1 macrumors 68040

    May 1, 2013
    They'll probably just double the storage. I wonder if they'll lower the price?
  19. rudychidiac Suspended


    May 2, 2012
    the iPhone SE needs second gen. Touch ID, 3D Touch, more storage and new black colour option
  20. mattopotamus macrumors G5


    Jun 12, 2012
    outside of the form factor, the battery is a huge appeal of the SE. I feel like any significant hardware upgrades would take away from this, e.g. 3D Touch.
  21. Dan From Canada macrumors member

    Jul 19, 2016
    Hopefully this means Apple will stop gouging customers for memory upgrades? The increase in price is obscene compared to what memory can be bought for.

    I would like to see the new 128gb model go for the same price that the 64gb one now goes for.
  22. tkukoc macrumors 65816


    Sep 16, 2014
    Wish I Was In Space!
    SE doesn't need 3D Touch when 3D Touch has been completely forgotten by Apple in software updates. You can't do much with it at all. What started out as a great idea is just another lost cause when Apple is so busy with hardware updates they continue to forget the software that needs to be supported. So until they get serious about fully overhauling IOS, there's zero reason for these additions such as 3D touch.. among plenty of others they've done nothing with.
  23. Kaibelf macrumors 68000


    Apr 29, 2009
    Chicago, IL
    Indeed! A suggested it for a several people who didn't feel the 7 or 7 plus was right for them size-wise, and all of them are thrilled with pretty much everything about it.
  24. Jsameds macrumors 68040

    Apr 22, 2008
    Well I for one use it multiple times daily. I didn't realise how much I actually used the feature until I used my iPad.
  25. vertical smile macrumors 68020

    vertical smile

    Sep 23, 2014
    I am hoping that Apple upgrades the SE to 128GB of storage.

    I currently use an iPhone 6s Plus with 128GB storage. I purchased it to replace my iPhone 5s thinking I would like the larger screen even though I do not like the design of the phone.

    I do like size, but only if I am sitting down, and can have two hands on it. It is almost unusable one handed imo. Taking one handed photos is not easy. The rounded edges make it kind of slippery.

    Anyways, I would have replaced it with an SE/5/5s design, it was my second favorite after the 4/4s. I just wanted a larger size storage.

    I might get my wish.

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