The true story behind No Macs at Best Buy Circuit City
No one really ever posted to any Mac forum (besides me) the true reason Macs do not exist in Circuit City, Sears, or Best Buy. It was NEVER the store or the chain's fault! Apple hired a marketting company called MarketSource that was VERY incompetant in training & merchandising. They are still used for CompUSA in most cases. ONLY the stores that have a "Mac Guy", an Apple Paid Employee in the store, or a great manager, who loves Macs, have a great Apple Display/Customer Experience. The Marketsource Reps are wannabes who feed customers rumors & misinformation because they are simply Mac Addicts or enthusiasts; not knowledgeable in training, personal relations, merchandising, or even a REAL JOB! Heck, I know one Marketsource Rep that shows up drunk to his Rep work for Apple/CompUSA. I worked for Marketsource at one point, in a "round about" way. I filled in for missing or no show Reps around the Southeast. Each store I went to Demo Days for, I spent 2/3 of the day straightening the departments & merchandising the Apple Areas + putting things where they belonged with the right prices, etc etc. This was the JOB OF the Apple Power Reps that were suppose to be representing Apple!!!
On topic: I think it's great to get a nudge into new areas. Walmart used to sell the 500 series PowerBooks and the Apple Stylewriters + some 630 636 Macs/Performas. Once Apple has it's foot in the door, maybe it will be able to sell other items soon, even if only in select locations.