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Target = Design

Anyone ever look closely at the computer systems in all the Target ads!? ...yup, TiBooks.

And let's also keep in mind that they have been "hiring" tons of "name-brand" designers to produce goods for the store: Philip Staark, Michael Graves, etc. So The "design-philosophy" of Apple probaby fits right in with the customer-base they are targeting. And thus they have a much better chance of selling a good amount of product--because the customers at Target are typically more "design-savy" and sill spend a bit more $$ on a good design. Wal-marters just plain won't spend the cash on high-tickets luxury items, and that is not a bad thing, they are just marketing to the "down-dirty-cheap" shoppers--which iPod is definately not for.

As for the Windows being the only item sold in store, it just makes money sense. Unfortunately 95% of the people still use PCs and so having a Windows version being sold is a lot more important to a store that aims toward upscale, middle america. Although, once they get it and realize how cool it is... maybe a quick trip to the Apple store wouldn't hurt much...

-efg
 
Target is a Mac corporate haven...

Last I heard, Target - the corporation - is a pretty pro-Mac place, using our favorite computer in everyday business, not just in creative, but day-to-day management. A well mixed base of platforms running the show.

I have this feeling that this is more testing of the waters to find a national strategic retail partner with the most applicable market. I can honestly say that Target would be the best non-electronics/non-computer focused national retailer to have eMacs, iMacs and iBooks on their shelves. It fits.

Wal-Mart would be a joke, as previous posters have said,since Wally-World's primary focus is on price, not on quality. Their customers focus on bang-for-buck, and nothing else. Same for Kmart, even thought they have been trying with Martha Stewart stuff [no jokes about stocks please, not for here].

Target caters, to an extent, to consumers who have taste and a sense for the role of a well designed product in their homes or on their bodies. Apple products in Target makes a lot of sense, since a high portion of Apple's customers have a similar appreciation for design and quality.

I think this is something that we should keep out eyes on. The Apple-Store-within-a-Target-Greatland. Hmmmmmm.

PS - Has anyone looked hard at a Target flyer or TV ad? You will find almost 100% of model computers used to show how products are used [ie furniture] are Apple's - PowerBook G4s being very prominent. A few iMacs too.
 
Re: Target = Design

Originally posted by evilfunkgenius
Anyone ever look closely at the computer systems in all the Target ads!? ...yup, TiBooks.

Wal-marters just plain won't spend the cash on high-tickets luxury items, and that is not a bad thing, they are just marketing to the "down-dirty-cheap" shoppers--which iPod is definately not for.

-efg


As for "Wal-Marters" being labeled as "down-dirty-cheap" shoppers”…That’s absurd…because all of the Wal-Marts I go to, have a lot of Lexus’ and BMW’s in the parking lots!! (At least here in Vegas)
 
Re: Re: Target = Design

Originally posted by xrhajj



They sell Tibooks @ Target?:confused: :confused:

As for "Wal-Marters" being labeled as "down-dirty-cheap" shoppers”…That’s absurd…because all of the Wal-Marts I go to, have a lot of Lexus’ and BMW’s in the parking lots!! (At least here in Vegas)

No they dont sell Tibooks, but they use them in the ads like say on top of one of their computer desks...they look better so it makes the desk look more attractive in a way.
also I see plenty of white-trash (and other types of stereotypically "dirty" people) driving lexus's and such here in southwest florida.........
 
Re: Re: Re: Target = Design

Originally posted by medea


No they dont sell Tibooks, but they use them in the ads like say on top of one of their computer desks...they look better so it makes the desk look more attractive in a way.
also I see plenty of white-trash (and other types of stereotypically "dirty" people) driving lexus's and such here in southwest florida.........

Yeah, I know they don't, I just read the post wrong:D :p

And as for those "white-trash (and other types of stereotypically "dirty" people)" are known as drug dealers!!:p
 
i heard a radio story once about a design show that was going around the country.... and they mentioned apple of course. and they also mentioned target's marketing/design scheme.... so the earlier post was on the money about that

as for target vs wal-mart.... target is a slightly less hick infested wal-mart....

as for mac/pc ipods.... i agree that most people getting them there would be windows, and even if joe mac user can use a windows ipod, would they buy one if they had the choice and/or didn't know better? but i'm just not sure how it would hurt apple to have at least a few mac ones.... i suppose it's more of a pain than it sounds... but i don't think it'd hurt.
 
Re: Re: Re: Target = Design

Originally posted by medea


also I see plenty of white-trash (and other types of stereotypically "dirty" people) driving lexus's and such here in southwest florida.........

I know this is way off topic, but I you guys are so open to use the term "white trash". If someone on here were to say "black trash", or "Hispanic trash", or any other type of negative description where race is mentioned, do you realize how many people would jump down their throats? Even if they were just joking around, there would be entire threads on how they should be banned. We aren't allowed to like them because they are ignorant bigots. They are the boils on the rear-ends of society. But, when it's whitey, it's okay. (Maybe I'm just offended because I live in Kentucky and have two kids at age 23! And I used to smoke. DAmn, maybe I'm white trash. Maybe I should just delete this entire rant. =)

Anyway, on topic. Since I bought my first G3 iMac, I have noticed how Apple-like a lot of the products at Target are. They are a little more expensive than the competition, but of significantly higher quality. I think Apple products will fit in just fine. And, I have noticed all the Apple computers used in their advertising. I'd love to see them selling Apple computers. The software section at the Target in Lexington that I occasionally go to has the best Mac selection of any of the big discount stores. The shelving is 7 or 8 feet tall, and about 5 feet horizontally is stacked from top to bottom with Mac compatible software. So, I do think Target will be a good place to try and sell Apple products to the masses.
 
Originally posted by jelloshotsrule
i
as for mac/pc ipods.... i agree that most people getting them there would be windows, and even if joe mac user can use a windows ipod, would they buy one if they had the choice and/or didn't know better? but i'm just not sure how it would hurt apple to have at least a few mac ones.... i suppose it's more of a pain than it sounds... but i don't think it'd hurt.

If both Mac and PC iPods have the same level of functionality when connected to a Mac I don't understand why anyone would buy a "Mac only" iPod.

I own (and work with) both Macs and PCs and being able to easily use an iPod to Xfer files cross-platform just gave the iPod a bump up on my "things I want" list. As a "Mac only" device it wasn't worth the cost to me, but as a cross-platform device I just might have to grab one.


Lethal
 
Target? Neato

Look at the stuff in a Target. Design and style is a big part of their look and branding, it's what sets them apart from Wal-Mart, K-Mart and the rest. Selling the iPod there makes perfect sense.

Walk into a Wal-mart, and you'll see too many people who consider Spandex a right and not a priviledge.

And I prefer the term "white recyclables":D ;)
 
Re: Re: Target = Design

Originally posted by xrhajj



As for "Wal-Marters" being labeled as "down-dirty-cheap" shoppers”…That’s absurd…because all of the Wal-Marts I go to, have a lot of Lexus’ and BMW’s in the parking lots!! (At least here in Vegas)

Are you sure it is not a casino with a Wal-Mart theme? :D
 
I think it's a good step forward for Apple to have iPods at Target. Even if it's only the PC version, they are introducing the Apple brand to a lot of people who would normally not consider it. Target is more style-conscious than other discounters (as many of you have pointed out), so it's an excellent fit.

As for WalMart, I've sure the two companies have talked, but their respective arrogances will stop any deal between the two. Apple refuses to have any of their products discounted and WalMart won't buy anything it can't discount. It's really just that simple.
 
So Walmart shoppers are white trash

Boy, thats news to the Walmart shoppers of the world.

I just have one question and I want this answered by someone who has never bought a single item from Walmart in his or her life.

What's it like to not be white trash?

Huh?... NO responses, I guess we must all be guilty of shopping at Walmart and we are all white trash.:D
 
for those who want an ipod that works on both...

This is from the Apple Support Site...

Question 8: I have both a Mac and a PC. Will my iPod work on both?
Answer: No, iPod is specially configured for either Mac or PC. iPod for Mac comes in the HFS Plus file format which is optimized for performance and usability in Mac OS X and 9. iPod for Windows comes in the FAT32 file format which is optimized for performance and usability in Windows ME, 2000, and XP.

If you purchased an iPod for Windows, you can easily reformat it to work on your Mac by downloading the iPod for Mac Software Updater on the Apple Web site. Note that once it is reformatted, it will only work with Macs. You need Mac OS 9.2 or Mac OS X 10.1 or later to reformat an iPod for Windows into an iPod for Mac.

You cannot reformat an iPod for Mac to work with Windows.

Using the iPod for Mac on a PC, or using the iPod for Windows on a Mac, is not supported by Apple.
 
Finally Apple has at least seen the glow from the light. Targét is a good place to sell the iPod, I mean they are the only nation wide no electronics store to carry Mac compatible games in every store. As for the PC iPod thing, I think its a good Idea to have the PC.pods there, but there should be something in the store about taking a little cupon like thing to customer service to order a Mac.pod, that way no one is left out.
Personally, I'll be getting my iPod from Best Buy. Why? Because non-commissioned sales people, good atmosphere, there is no Apple near here, and I will not need a damned sales rep to find the iPods.
As for Wally-World, they are just plain low rent, who really needs that many cameras, and that poor quality merchandice. People only buy from them because they don't know any better. Also, when a Wal-mart goes into a town, It kills local businesses.
And that whole thing about Circuit City is the same thing I have heard about CompUSA. I had convinced a friend of mine to buy an iBook for his son, who is really into art, when he went to CompUSA and was about to buy it, the sales guy convinced him to Buy a poor quality Compaq machine. Reason: More Commission for selling Compaqs than Apples.
End Main
End Rant.


TEG
 
Also... Why can't Apple make an iPod that is both Mac and PC compatible. Add some PC compatibility to OSX and then configure iTunes to work with it. That way it doesn't matter, they are all the same so no confusion for the newbies.

TEG
 
Originally posted by chromos


What's wrong with Target? I love it... It also has hip advertising and doesn't use a stupid bouncing happy face. :rolleyes:
Wor-kin on a Roll-back... Price-s goin' down-down. Workin' on a *BLAM*BLAM*BLAM*BLAM*BLAM*....:p
 
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