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Target Working on QR Code Mobile Wallet as Apple Pay Holdout Continues


macrumors bot
Original poster
Apr 12, 2001

Target is in early stages of developing its own mobile wallet solution that could launch as early as next year, according to Reuters. The fourth-largest U.S. retailer is leaning towards using QR code technology for the payments app, rather than NFC, enabling customers to purchase goods by scanning a code at checkout akin to Walmart Pay announced last week.

Target is working on a mobile wallet for use at checkout (Image: MADELINECOYNE)

The retailer reportedly plans to integrate the mobile wallet into its existing app available on iOS and Android, and will directly link customers' credit cards for payments. The wallet will likely support both Target's Red store credit and debit cards and ones from other issuers. Target does not currently accept any mobile wallets in it stores, but does support Apple Pay in its iPhone and iPad app.

Target's plans to launch its own mobile wallet raise questions about its commitment to rival payment platforms. A company spokesperson confirmed that Target remains an active member of the Merchant Customer Exchange, a consortium of retailers developing the payments system CurrentC, and the retailer is also exploring additional mobile wallet solutions, according to the report.

Target CEO Brian Cornell said in May that the retailer is "open-minded" about supporting Apple Pay or other payment services after upgrading its point-of-sale systems with chip-and-PIN card support, but the company has not announced any specific plans since. A few other MCX retailers including Best Buy and Rite Aid have already reversed course and started accepting Apple Pay this year.

Article Link: Target Working on QR Code Mobile Wallet as Apple Pay Holdout Continues


macrumors member
Oct 21, 2014
How is having an app for each merchant in order to pay easier for the consumer? People will just end up paying using their credit card. ApplePay is easy. Pulling out your credit card is actually easy. Finding your app, generating a QR code, doesn't sound easy.


macrumors 68000
Aug 9, 2008
They already have QR code based storage of gift cards in their app and they were an early member of MCX. In fact, the whole Red Card is basically what CurrentC was going access to your checking account and avoiding the credit card companies. I would have nothing against them continuing to offer that, but it strikes me as odd that they wouldn't want to also support ApplePay. Do they really want to take on the liability of storing customers' credit card numbers in their own systems given their propensity to get hacked?

Also, I still don't understand how taking a Credit Card this way would be at all advantageous to them?? Wouldn't they (and WalMart with WalMart Pay) have to fork over the higher "Card Not Present" fees for all of these transactions, since they will be using the number stored in their database and not actually swiping cards?


macrumors 68000
Sep 16, 2014
I used to think I wouldn't care at all about Apple Pay, but now that I'm getting used to it, given a choice, I skip places without it.

Even little gas stations where I live, in the middle of nowhere, are starting to take Apple Pay.

I suspect the large retailers holding out are going to start losing a LOT of money and it will take them a long time to figure it out.

Eventually they'll all cave.


macrumors 68000
Jan 29, 2008
Does their CEO have kids or friends with kids? Does he have any friends below 50 years old? If so, he'd know this is a waste of time and is DOA. Shareholders ought to demand the board of directors fire any CEO that wants to develop an in house payment system in any company. It is a demonstration they are incompetent.


macrumors 603
Aug 5, 2008
San Jose, CA
These one-off mobile payment solutions are dead on arrival. Nothing makes them more convenient Apple Pay (or a credit card).
If people are willing to cut coupons and get special cards (like Target's red card) for individual stores, they'll be willing to use one-off apps too if the retailers dangle a few pennies in discounts in front of them ...

This move is not surprising. Target is big on tracking their customers and data mining their purchase histories. They'll try to resist any payment system that keeps them from collecting that data.


macrumors 68020
Sep 24, 2014
They are going this route to continue to push their credit card. Which they do on every transaction. The others will icing on the cake.

I think they will go AP next year. This type of payment, not QR code, will be the future. It is still early. Took 8 Track tapes a while to die out.

Target takes LoopPay which I use all the time there.


macrumors regular
Sep 26, 2014
Just going to take one security leak and this will all be shot down quickly. Better that they continue to push their redcard and even make that available on Apple Pay and other NFC solutions.

I have to say, I do preference stores that accept it. A large part is because of the Discover 10% cash back bonus through the end of the year.


macrumors member
Jun 2, 2015
Can someone explain why some companies are holding out? It doesn't seem like Apple is asking for much income from each transaction.
Lastly, If target is reading this, I am not looking for exclusive apps to be used at every store - I might as well keep all my credit cards in my wallet. I am looking for a single payment system on my watch or phone. I'd be willing to pay Target the extra penny per transaction for my convenience.
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