These YouTubers aren't 'given' all this equipment. Its all on loan.
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Tech YouTubers Share First Impressions of New Mac Pro and Pro Display XDR
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To a real professional those hacks are garbage.
Raw performance aren’t the only (not even the mainly) point.
Support and reliability are far more important than that.
I’m absolutely with you on this matter.
I don’t like YouTube, especially for tech reviews, and I’m surely not a follower of that iJustine lady. But she DEFINITELY is a professional, and a talented one.
The criticisms here are ridiculous.
It’s cool how he just recording something on his iPhone and airdropped the file to his Mac Pro just like that (t=10 min).
You missed a great surprise moment which comes after. Unboxing is exciting emotional moment because that's the moment you see your new device for the first time, this memories and emotions are important. Some people like to exercise empathy in sharing this moments. Box design and unpacking experience is part of a product, this was noticed by Steve Jobs and remains company culture. Totally understand if you don't see any value in this though, just don't watch this videos.
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You don't have to be a potential buyer to care. Mac Pro shows in what direction company is going, does it still care about performance and extensibility? Mac Pro is celebration of classical Apple culture, it is still a computer company for people who do not tolerate compromises. For edge cases and specific workflows. Adoptable to anyone craziest needs. There's nothing wrong with celebrating this moment.
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Darth Tulhu
macrumors 68020
Watching those videos makes me WANT that machine, even if I don't need it.
I'm making a LOT of excuses in my mind to get one, like: "it's the Mac to end all Macs" and "if I buy this, I won't need to get another Mac for 20 years".
But the truth is this thing is a Super Duty, 6-wheeled, big-bed, beast of a dump truck. It's just not for commuting and the occasional spirited drive.
This is for sure the one Apple device EVER that actually earns the "Pro" designation, because this is NOT for mere mortals.
It's like Apple went: "You want Pro? I'll GIVE you PRO. Now pay up, sucker, or Shut The Frak Up."
I'm making a LOT of excuses in my mind to get one, like: "it's the Mac to end all Macs" and "if I buy this, I won't need to get another Mac for 20 years".
But the truth is this thing is a Super Duty, 6-wheeled, big-bed, beast of a dump truck. It's just not for commuting and the occasional spirited drive.
This is for sure the one Apple device EVER that actually earns the "Pro" designation, because this is NOT for mere mortals.
It's like Apple went: "You want Pro? I'll GIVE you PRO. Now pay up, sucker, or Shut The Frak Up."
Morrison's video is really, really brilliant. Not only aesthetically, it shows exactly what the Mac Pro is supposed to be used for.
Maybe I misunderstood then. It seems like the display doesnt support vesa mounts out of the box, and you need to buy apple’s adapter to use whatever mount you already have. If true, you either have to buy their stand or adapter for the monitor to do anything but stay in the box.
This is not the case?
From my understanding Apple gave these YouTubers the product to keep. I mean honestly, aside from attracting viewers and getting LIKES what would be the benefit of iJustine, Marquez Brownlee and Jonathan Morrison setting all this up and shooting videos to help Apple promote their product (which puts wear & tear on their own video equipment, not to mention money spent paying their videographer for shooting) only to hand it back to Apple?
These YouTubers have mega millions of subscribers and they are reaching out to millions of viewers to promote Apple's new product. The mere cost of a Mac Pro setup is a major cost savings to Apple as opposed to doing TV, Magazine and News ads that may not attract or reach out to the audience that will buy this setup.
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He's absolutely my favorite reviewer. Very cool. Doesn't act like a celebrity.
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In MKBHD’s review he actually stated “When I order my Mac Pro.....”
I’m quite sure Apple provide the units to these reviewers as loan devices to use and test for a while.
The reviewers do it since it attracts views, and more views equals more income for them. They make most of their money from new tech, and how much newer can you get then having an unreleased item to check out for a while and have a fully edited video ready for launch day.
I’ve had review units in the past (not Apple!) and you always attract tons more views on launch day items. For these Youtubers it’s a gold mine.
Thanks. Yes it seems, that women knows marketing or at least knows, how to make money with her content. Hats of for that!
Just like Jonathan Morrison and iJustine, there's more to the "Marquez Brownlee" name that the guy himself. If you notice these YouTubers are running a big business. They aren't just sitting in their bedrooms making cheap videos. Apple perhaps sent those machines to their actual business entity. But you didn't explain as to what benefit would these YouTubers get for helping Apple advertise their new $30,000+ setup outside of getting some views and LIKES? There's no benefit of helping a trillion dollar valuation company showcase their high-end workstation just to end up sending the product back and allowing Apple to get free advertisement. The YouTubers time would be wasted.
I mentioned the benefit to these youtubers in my previous post.
As I said, I’m sure they are loan units. If you disagree then that’s fine. You are entitled to your own opinion. I’m not trying to argue my point.
All that is correct and that's one of the reasons why people are calling apple extra greedy.
The stand is not worth 1K, simple as that, but the white knights are coming up with all kind of excuses to convince themselves otherwise.
And then, as a big FU, Apple made the monitor without the VESA mounting points, knowing that nobody, except the rabid 'bois would buy that stand, so the simple adapter cost 200 more.
People simply dont get the greedyness and malice behind those decisions, because apple simply doesn't do anything wrong these days.
The enterprise world is just scummy like that in general.
When the total cost of something is insanely high, service partners will push prices for stupid little things by 500% just because they can. Conference rooms, workstations, it‘s the same general concept.
If you‘ve decided for a 43,400 dollar setup, but would like the convenience of having wheels under your workstation, you won‘t make your purchasing decision dependent on the wheels being 500 or 50 dollars.
What‘s the difference between 43,450 and 43,900? Won‘t matter.
You seem to forget how much money they make on views. Apple products and unboxings draw eyeballs and those eyes bring in serious money. A channel like iJustine can make five figures on that one one video alone just from ad revenue. Add in whatever merch she can push and it should be obvious why she does what she does.
So true. Take a look at how much a corporate desk phone costs if you want to see real price gouging.
I simply want the Mac Pro simply because form factor/design is what I want in a my ideal Mac. I love my iMac, but obviously the form factor is a huge limitation. If Apple would take the iMac guts along with a desktop class GPU and put it in the Mac Pro enclosure with its cooling system, modular internals and then offer the 27" display as a standalone display, I am sold.
Changing the perspective, yes, makes sense that way.
In the end, scummy all around.
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Its called xMac, which many, many people here have requested over and over.
But for some reason, the rabid ones will punish anyone that dares making such request, because they simply take every word and action from apple as gospel.
I beleive that apple will never release a xMac because it would mean that the users will have the freedom to upgrade, repair, etc and that will affect their stores, geniuses and overpriced upgrades.
I would love a xMac in a case similar to the IIci or the first PowerMacs.
To my understanding, VESA is a standard. You don’t have to buy Apple’s VESA mount. Any third party mount would be compatible.
It’s not about repairs. I don’t think Apple will ever release such a product because it would go against their own design-led philosophy, not so much because they would lose money.
I say this not because I want to punish the pro users or have any beef with them. Therein lies the difference between us. You all look at the industry, then see what Apple is (and isn’t) doing relative to everyone else, and conclude that Apple is wrong because what they are doing. And then when Apple proceeds to do the exact opposite (like not acquire Netflix or release a foldable phone), you all whine and complain and think that Apple has lost the plot.
And the cue the suspension in disbelief when it turns out that Apple was right all along.
I choose to see things a little differently, in that I prefer to first start with Apple, then look outwards.
And I feel that from Apple’s perspective, it doesn’t make sense for Apple to offer such a product because following the grand theory of Apple, a headless Mac likely won’t push all the other product categories forward. There is nothing it can’t do, capability-wise, that an iMac can’t do either. That you went modularity is besides the point.
Apple’s ultimate goal is to make technology more personal, and everything else that gets in the way of this is the enemy. In their eyes, the iMac is the ideal desktop Mac, whether you think so or not.
Of course, make enough noise and there is always a chance that Apple might listen, but to be frank, I don’t think there are even that many of you actually clamouring for a headless Mac. The internet has a funny way of amplifying the voices of the vocal minority.
But seriously, Apple is not a very hard company to read, but you do need to understand what makes them tick, and the first thing to do is to stop treat them like your typical engineering-led company.