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macrumors bot
Original poster
Apr 12, 2001

Tesla design chief Franz von Holzhausen recently commented on Apple's design principles and product launches, lamenting that Apple doesn't deliver something "to look forward to."


During a podcast interview with Spike Feresten of Spike's Car Radio (via iPhone in Canada and Sawyer Merritt), Holzhausen said that Apple's devices are "just a continuation" and a "slight refinement on the same thing."
The sad part about Apple products now is like there's nothing to look forward to. I feel like it's just a continuation. It's just a slight refinement on the same thing. Inspirationally, it's been hard to get super motivated by what they're doing.
He also said that he "hates to say it" but he wears an Apple Watch "just because of the fitness thing side to it. Otherwise I haven't really found much purpose to it, other than the fitness part."

Holzhausen is responsible for designing the Tesla Model S, the Model 3, the Model X, and the Model Y, along with the unreleased Cybertruck. He has been with Tesla since 2008, and before that, he was the chief of design at Mazda and led the design of the Mazda Kabura concept car.

Apple and Tesla have a long history of poaching employees from one another, and Tesla CEO Elon Musk has also publicly sniped at Apple. Back in 2015, Musk famously called Apple the "Tesla Graveyard," and claimed that "if you don't make it at Tesla, you go work at Apple."

Article Link: Tesla Design Chief on Apple Products: 'There's Nothing to Look Forward To'
Wow! Is this guy really calling out Apple like that? Is this a joke?

Trending at 2.8+ Trillion dollars in the market today. This is Apple. Trust and believe Apple has been delivering ground break products. So, yes, there is something to look forward to. All eyes are on iPhone 14 :)

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john katos

macrumors newbie
Nov 20, 2012
The guy who designed the model 3, wow. Hey, Franz, you don't need a grill. O.K., just throw a slab up front. Hey, Franz, can we make it both lefthand and righthand drive? Sure, we'll put everything in the middle so everybody can turn their head to see what's going on.


macrumors 601
Mar 3, 2008
Hes not wrong though, Since Tim Cook Apple has played it very safe and has not really done a lot of exciting updates to the iPhone for example. The X was the big leap but since then innovation has stalled. The Apple Watch as well. I upgrade annually, but lets be real, Apple has not innovated in a long time.
I take less issue with the actual content of the statement than the irony of it coming from Tesla's lead designer.


macrumors 68020
Jul 1, 2009
Tesla does not even update their cars annually. In its entire run, the Model S has had only 1 iterative revision. I can barely tell the Model 3 and the Model Y apart. Only two new things they have done are Model X (which has not significantly changed since release) and the (gag) cybertruck which they have not delivered.

Of all people to complain that Apple is not doing anything new in design it should not be coming from this guy. Even copycat Samsung has done more drastic innovative designs with their foldable phones.

UPDATE: I figured out what he must have meant by “There’s Nothing to Look Forward To”. He thinks Apple should announce more products and services that they are not going to deliver for years or ever. That way you can look forward to them.

Tesla has set the example here:
- Tesla Semi
- Tesla Roadster
- Tesla Cybertruck

And the best one of all… the one you can pay for in advance while looking forward to it and hoping it will one day work:
- Tesla Full Self Driving
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