Tim Cook has lost his mind. The iPhone is already one of the most expensive devices out there!
Sorry,
who's lost their mind? I'm pretty sure it's not a legal requirement to buy an extremely overpriced iPhone, but people do... (and they're utterly insane, it's just A PHONE {nitpick incoming - yeah I am aware of what else smartphones do, thanks, so save your typing, folks} for goodness sake.)
I could just about justify £400, possibly £500 (if I was drunk and if Apple store staff put their hand in my pocket and robbed me, and handed me the iPhone in return)... no more, but if others are INSANE enough to pay, who's got any right to blame Apple? One born every minute;
a fool and his money are soon parted. I could justify £500-600 for an iPad Pro for Pixelmator etc (a justifiable purchase to get paid work done on), and easily
"manage" 

with my 5S & Moto G3 which I use daily, without ANY lack of sleep in thinking I am
"missing out".... don't make me laugh with your habitual "upgrade" addiction nonsense - my friend tried to convince me to get an iPhone 6, yesterday... but WHY? I do not want OR need one, I love my 5s - I am as much an admirer and in awe of Apple as many others, but I ain't no schmuck.
You know what's going on here - Daddy buys you a box of chocolates, you eat them all and want more... then MORE... then you get accustomed to that sized box and want EVEN MORE next time. No one needs these "upgrades" - you're all being hung upside down and given the shakedown, LOL!
[doublepost=1489120842][/doublepost]PS:
Apple sell feature sets, not chipsets - may as well not discuss what specs it has, no one with any sense pays much attention to that nonsense.