Juventus fan here.
I think this goes well beyond just football, Italian media have been reporting for years about a feud inside the owners' family, basically two branches fighting over control and inheritance.
Juventus has been mismanaged for a few years now, the investment made with Cristiano Ronaldo didn't pay off, yes, we did manage to sell a truckload of merchandise thanks to him and he performed as well as usual, but we didn't win the Champions' League because the team was poor, and Champions' League money was the only way that investment would have paid off, Higuain turned out to be a poor investment too, but they also kept on high wages players well beyond their prime (Bonucci, Alex Sandro, Cuadrado), they're paying high wages to players whose performances have never been up to that kind of money (Rabiot, Rugani, Dybala until last season), last summer we made some questionable, expensive signings (Pogba, Di Maria, Paredes), questionable because of those players' ages and physical shape, Vlahovic, who was more expensive than Haaland, still hasn't showed he's worth 13 million Euros (gross) per season and a 70 million Euros price tag, and let's add to that Allegri, signed to a 4-year deal worth 9 million Euros (net) per year.
Yes, COVID did make the team lose one season's worth of ticket sales, but this team is now 254 million Euros in debt, and this is inexcusable when you've basically had a completely monopoly on the Serie A for the last 10 years.
So, it's mostly a matter of poor technical and financial decisions; long story short,
we bought, kept and paid too much money to a lot of players whose performances were, mostly, never worth that kind of money.
Now there's this investigation going on, but I'm neither a lawyer nor an accountant, so I don't really know what's going on, to me it's always "innocent until proven guilty".
But I think this situation shows another thing, that football clubs all over Europe refused to evolve and are still completely relying on their owners' deep pockets, basically
every major European club is neck-deep in debt because they're not properly managed and are not run as companies, once the owners stop pouring money into those bottomless pits known as football clubs the machine breaks down, the only clubs that are managing to stay out of debt are those owned by countries (City, PSG), the well managed ones (Bayern), and those whose owners keep covering the debts (
Chelsea).
Exor, Juventus' parent company, did the same thing for years, over the last three years they recapitalized the club for 554 million Euros, effectively erasing all debts, but it wasn't enough; Juventus' owners are probably among the richest owners in European football, if not the richest - excluding, of course, countries - they can easily erase the debt yet another time, but they just don't want to anymore, maybe it's because the head of the family, John Elkann, is not as fond about football as his predecessors, maybe because of their family feud, or just because he wants a better managed asset.
I still think that without stricter rules, or maybe just by enforcing the existing ones, football is going to implode someday, this kind of spending is not sustainable in the long run, unless clubs have the backing of countries or corporations with no regard for money whatsoever.
One good thing coming out of this mess is the Juventus Next Gen project, it's a youth team playing in the third division, Juventus has been paying much more attention to scouting over the last few years and it's starting to bear fruit, we're seeing potentially good players coming out of this system: Fagioli, Miretti, Rovella, Luca Pellegrini, Matias Soulé, Samuel Iling-Junior, according to some reports Juventus may make a move for a young GK, Marco Carnesecchi, who, according to some, can be the next big thing, even Buffon vouched for him.