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On April 24, 2015, the original Apple Watch launched in nine countries around the world. Four years later and we are now on the fourth iteration of the wearable device, the Apple Watch Series 4. Over the years Apple has worked on improving Apple Watch with a better and bigger display, water resistance, additional health and fitness features, and more.

applewatch11.jpg
Apple Watch (first generation)


As usual for Apple products, rumors about an Apple wearable device began ramping up in the years before the official Apple Watch launch. In 2013, Apple filed a trademark for an "iWatch," despite the fact that the device would eventually be known as the Apple Watch. Apple did the same thing for the iPad, seeking to secure rights for the "iSlate" trademark while also secretly filing trademarks for the official "iPad" name.

As the launch neared, multiple reports suggested that Apple was facing battery life, screen, and manufacturing issues while developing the Apple Watch. Battery life was an ongoing issue for Apple when it was creating Apple Watch, since the company's goal was reportedly to create a device that would last for at least four to five days. This never came to pass, and even the brand new Apple Watch Series 4 requires daily charging, although many people do get around two days of life at times.

edition1.jpg
Apple Watch Edition


At an event in September 2014 Apple finally unveiled the Apple Watch, and then waited until a March 2015 event to set an April 24 launch date for the wearable device. On that day, the Apple Watch launched in the United States, United Kingdom, Australia, Canada, China, France, Germany, Hong Kong, and Japan, priced starting at $349 for a 38mm Sport and $399 for a 42mm Sport. Prices increased to between $549 and $1,099 for the stainless steel Apple Watch models, and then to as much as $17,000 for the 18-karat gold Apple Watch Edition.

Apple-Watch-Bands1.jpg
A few Apple Watch bands available at launch


Apple Watch Launch Day Stories[*]Apple Watch Proves 'More Waterproof Than Anticipated' in New Test
[*]Apple Watch Battery Designed to Last 1000 Complete Charge Cycles
[*]Videos Showcase Apple Watch Launch Lines, Teardown and More At launch, Apple advertised the Apple Watch as a fashion accessory, with the high-end Edition, the Hermés collection (launched September 2015), and similarly expensive first-party bands, like the Link Bracelet ($500+) and Modern Buckle ($250). The Apple Watch was successful, but the company really hit its stride with the smartwatch once it began encouraging fitness features of the device, like when it partnered with Nike for the Apple Watch Nike+ in 2016. Apple has now discontinued the Apple Watch Edition, lowered the price of some of the more expensive bands, and placed the Apple Watch as a more direct competitor to fitness wearables like the Fitbit.

nikeplusapplewatch.jpg
The Apple Watch Series 2 Nike+


Today, the Apple Watch has grown to become the global smartwatch leader, comprising half of the market in 2018. In total, Apple held 51 percent of the global smartwatch marketshare last year, down from 67 percent in 2017. Despite the drop, Apple remains the "clear market leader" in the U.S. smartwatch market according to the NPD Group. On an earnings call for the first quarter of 2019, Apple CEO Tim Cook described the company's wearables revenue (including products like Apple Watch and AirPods) as "approaching the size of a Fortune 200 company."

As to what's coming this year, the Apple Watch Series 5 might feature a new ceramic casing design when it launches in September 2019. Next year, Apple may add a sleep tracking app to the Apple Watch, encouraging users to wear their Apple Watch while they sleep to track sleep quality and other metrics. The feature is in testing with Apple employees and if the project proves successful, it could be added to the Apple Watch Series 6, accompanied with a low power mode so as to not impact battery life.

apple-watch-series-4-vs-series-3.jpg
Apple Watch Series 4 saw the first major form factor change


In the future, Apple is reportedly looking to launch an Apple Watch that lacks physical buttons and instead adopts support for touch and swipe-based gestures along the sides of the casing. Other future Apple Watch additions include placing hardware into the Apple Watch band, blood glucose monitoring, and an Apple Watch with a microLED screen. The Apple Watch may be the first device to receive an Apple-designed microLED display, but the technology is still a "couple of years" from reaching consumers.

If you're interested in reading more about the Apple Watch, be sure to visit our Apple Watch Roundup.

Article Link: The Apple Watch Launched Four Years Ago Today
 
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Brookzy

macrumors 601
May 30, 2010
4,952
5,482
UK
It's flown by! Excited to see what the next four years brings to Apple Watch.
[doublepost=1556127484][/doublepost]
Isn’t series 4 the fifth Apple Watch?

Original
Series 1
Series 2
Series 3
Series 4
But since Series 1 and Series 2 were introduced at the same time, and were both 'current' models for their year, I suppose it is fair to call the Series 4 the fourth iteration.
 

Not-Sure

Suspended
Mar 6, 2019
46
154
And still meh...
Is like Captain Marvel and Brie Larson... forgettable. We never knew she won an Oscar, is like the stripper in the strip club everybody passes by and nobody notices it. Apple Watch is there. "Let's pretend" because someone with power from upper management likes it. If disappears, nobody will ever notice it.
 

rjtyork

macrumors regular
Jun 10, 2009
186
299
I definitely love my S4. I bought the S0 when it came out, but just couldn’t quite justify the $400 price tag at the time and returned it. Managed to get my hands on a badly scratched one for only $50 a few months later and wore it until I cracked and got the S4. Now I have some deep scratches on it and it makes me sad. Is there really no “liquid glass” or something like that to fill in these scratches so I don't have to be so sad every time I raise my wrist?
 

DoctorTech

macrumors 6502a
Jan 6, 2014
733
1,940
Indianapolis, IN
I bought the original, then the Series 2, then the Series 4. I doubt that I will upgrade it every year (unless there is a big breakthrough feature added) but I will probably continue to upgrade every other year. I love the Series 4 and look forward to seeing what Apple comes up with next. I rarely forget to make my iPhone with me but the other day I left the house with just my :apple: Watch & ear pods and was still able to read and respond to text messages and even take a phone call :)
 

realtuner

Suspended
Mar 8, 2019
1,714
5,053
Canada
And still meh...
Is like Captain Marvel and Brie Larson... forgettable. We never knew she won an Oscar, is like the stripper in the strip club everybody passes by and nobody notices it. Apple Watch is there. "Let's pretend" because someone with power from upper management likes it. If disappears, nobody will ever notice it.

Millions upon millions of satisfied customers would strongly disagree with you.

However, I'm willing to bet $$$ that all the Apple Watch competitors WISHED what you said was true.
 

brofkand

macrumors 6502a
Jun 11, 2006
670
1,332
I wonder what the value is on those gold watches today. Of course those who bought probably don't care because they probably have disposable income.

I seriously doubt many of them were ever sold, they were just given to influencers like Pharrell Williams. I guess people like the Sultan of Saudi Arabia bought them.

The few that were sold will be highly collectible due to rarity, like the Macintosh TV.
 

gugy

macrumors 68040
Jan 31, 2005
3,570
4,638
La Jolla, CA
My first was AW was series 2. I was really skeptical but once I purchased it my fitness level improved quite a bit. It was a surprise how much I like the AW. The only thing I miss is my Omega Seamaster that sits on a drawer for quite a long time. While I love that watch, AW is my companion at 99% of the time.
 

AngerDanger

macrumors 603
Dec 9, 2008
5,371
28,128
Four years later and we are now on the fourth iteration of the wearable device, the Apple Watch Series 4. Over the years Apple has worked on improving Apple Watch with a better and bigger display, water resistance, additional health and fitness features, and more.
I think you're forgetting to mention that amazing eye-popping, case-popping display. Truly a feat of engineering.

4xCyxyI.gif
 

mcfrazieriv

macrumors 6502a
Jan 30, 2012
982
2,393
I wonder what the value is on those gold watches today. Of course those who bought probably don't care because they probably have disposable income.

Most were probably given those gold watches for free to show them off before launch. Bieber, Beyonce, etc... always peculiar that the ones with the most disposable income also get the most free ****.
 

yaxomoxay

macrumors demi-god
Mar 3, 2010
6,319
31,880
Texas
And still meh...
Is like Captain Marvel and Brie Larson... forgettable. We never knew she won an Oscar, is like the stripper in the strip club everybody passes by and nobody notices it. Apple Watch is there. "Let's pretend" because someone with power from upper management likes it. If disappears, nobody will ever notice it.

I disagree. My wife loves her S3. She didn't want it at all, but I gave one to her nonetheless telling her to try it for 10 days. It has been a lifesaver for her as both a Special-Ed teacher that can't be on her phone almost ever, and as an avid gym goer.
 

Jamers99

macrumors regular
Apr 10, 2015
199
182
Lutz, FL
Millions upon millions of satisfied customers would strongly disagree with you.

However, I'm willing to bet $$$ that all the Apple Watch competitors WISHED what you said was true.

Please tell me you're referring to the Apple Watch and not Ms. Captain Marvel which currently has an Audience rating of 56% on Rotten Tomatoes.
 
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Darth Tulhu

macrumors 68000
Apr 10, 2019
1,697
2,769
Wow, I cannot believe it's been four years already.

As I get older, time seems to speed up. :)

Glad to see Apple turn this into a mature product with steady improvements, and a nice extension to the iOS-verse.

I still find it a bit feminine for my taste, but given that I'm not in the iOS-verse at all it is a non-issue.
 

bbednarz

macrumors 65816
Nov 16, 2017
1,367
3,423
Chicago
And still meh...
Is like Captain Marvel and Brie Larson... forgettable. We never knew she won an Oscar, is like the stripper in the strip club everybody passes by and nobody notices it. Apple Watch is there. "Let's pretend" because someone with power from upper management likes it. If disappears, nobody will ever notice it.
You don't get out much to see just how many of these are out there in the wild, do you?
 
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