Do you read the Garmin forums? Tons and tons of complaints about SOFTWARE on EVERY variation of watches. Outdoor models have more complaints than the Sports division and yes they have different developers working in each division. SOFTWARE is the problem at Garmin, the hardware is great. Compare the complaints in Garmin Forums to this site, it's a massive difference.Garmin has a series of luxury watches that literally use exotic materials and they charge for those materials. It isn't my cup of tea but the watch options for the Marq series are fully carbon fiber which is that watch there, titanium and then Damascus Steel.
I'll admit I have no need for such exotic materials but I'm not a millionaire who's wife needs to get him a watch no one else will have at the golf or yacht club.
Apple meanwhile does not even offer really anything special with their Hermes branding. You get a basic Apple Watch 10. They sell all manner of titanium watches but will only offer this color variant with Hermes aka silver titanium. You pair it with the Satine band and they will charge you $1950.
You decide to by the Hermes Ultra 2 which is just a regular natural titanium Ultra with the Hermes band and you are at $1300 for basically adding some watch faces and a specific watch band.
If you don't need exotic materials, just go buy the Forerunner 965 right now for $500.