'The Beat Goes On' Rumor Wrapup: Winners

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Apr 12, 2001
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After each major event, MacRumors provides a wrapup of rumors to reveal the sources of the most accurate (or inaccurate) information.





On September 5th, Apple held a media event which introduced a number of new products and services. These included the iPod Shuffle, iPod Nano, iPod Classic, iPod Touch, WiFi iTunes, iTunes with Ringtone Support, Apple/Starbucks Partnership, 8GB iPhone Price Drop.

While watching the keynote, what was striking was how many of the rumors surrouding the event were true. Our Rumor Roundup touched on many of the announcements with reasonable accuracy.


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AdMan2007

macrumors newbie
Dec 1, 2006
11
0
Find new sources Arn

9to5mac surprised everyone, including me. I would say their sources are by far the most accurate, at least this last round anyway. I mean really, a PSD file screenshot? That's from someone well commected in the chain of all things Apple.
 

nismo

macrumors member
Aug 27, 2007
78
0
9to5 mac was dead on with the nanos but ever since the first video iPod came out I envisioned as well many of you I believe a full screen touch iPod. It only makes sense.:D
 

Squonk

macrumors 65816
Mar 15, 2005
1,369
14
:apple: legal SHOULD request some of the fake mock-ups to be removed to keep us all guessing as long as they don't raise the prices to pay for this! :D
 

Unspeaked

macrumors 68020
Dec 29, 2003
2,448
1
West Coast
9to5mac is totally THE site to beat for Mac rumors at the moment.

Their recent predicitions have been uncanny; they certainly have someone on the inside!
 

KindredMAC

macrumors 6502a
Sep 23, 2003
971
203
I was totally shocked at how accurate the rumors were even going only 2 days prior to the event. The fact that the iPod touch's name was even accurate!!!!!

Holy Crow! Apple's got some loose lips over in Cupertino.

What happened to the good old days of totally false rumors being pumped up and people believing only to find out how totally wrong they were???? Examples: iHome, original iMac G5 elevator shots, crumpled up photo of the white Power Mac G5...

I kind of miss those days of the whole "bait 'n switch"!
 

marco114

macrumors 6502
Jul 17, 2001
328
135
USA
Just wanted to say...

Arn: You keep great notes and I'm constantly impressed how in-depth your Rumor Roundups are. Great work as usual. (However, I do like to be surprised now and then, but it's too hard to stay away from here ) :)

:( I can't decide which iPod to buy.
 

SirOmega

macrumors 6502a
Apr 17, 2006
704
2
Las Vegas
First, nice roundup arn. I really like these "reviews".

I'm also surprised how much info leaked out of Apple with this release. I wouldnt be surprised if Apple's internal security folks start pushing harder to find leakers. I'm sure Steve doesn't like mockups and UI videos online weeks before a product launch.

I suppose the next stop on the Apple Product Express is Leopard in October/November.
 

hackand

macrumors newbie
Feb 20, 2005
21
0
Actually, the "mockup" of the iPod touch (link) is actually a picture of the final product.

If you compare it to an official pic, you'll notice it's the exact same thing. So it's not really a mockup, it was a blatant leak.
 

Squonk

macrumors 65816
Mar 15, 2005
1,369
14
:( I can't decide which iPod to buy.
It's not like the good old days of "I want an iPod" anymore. Now it's more like "I need a nano for running, a touch or an iPhone depending on your cell phone needs, and I gotta have the 160GB to carry all your music and photo's with you at all times." YIKES :eek:
 

sartinsauce

macrumors regular
Feb 1, 2006
191
0
Los Angeles
You know, like most people, I thought that photo of the 5 nanos was a fake. In fact, I even thought it was a fake after Apple Legal requested it's removal. I just figured they were smoking out their leaks.

I wanna go back to some of those threads and see how many people were screaming "Fake!" or "Worst Photoshop job I've ever seen!"
 

Peace

Cancelled
Apr 1, 2005
19,546
4,551
Space The Only Frontier
This part from the USA Today interview with Jobs caught my eye :

"Q: Many people already have Beatles music on CDs. Will they really buy it online if they already own it?

A: I do expect them to, yes. That's been the case with other music, as well.

I own every Bob Dylan album ever, but I buy a lot of it on iTunes, because I guess I'm just too lazy to rip it from the CD."


Jobs actually "buys" music from iTunes?
 

iShak

macrumors 6502
Dec 26, 2006
320
0
9to5mac were absolutely spot on with their predictions ... the best in the business at the moment in my opinion.
 

stompy

macrumors regular
Jul 22, 2002
201
1
9to5mac surprised everyone, including me. I would say their sources are by far the most accurate, at least this last round anyway. I mean really, a PSD file screenshot? That's from someone well commected in the chain of all things Apple.
I was more surprised by Digitimes. They're now 3 / lifetime.

The amazing part is 3 / last 3.
 

C00rDiNaT0r

macrumors regular
Jan 12, 2006
233
35
New York, New York
IMO Apple is doing a good job keeping secrets if it's important.

Look at companies like Sony and Microsoft... psp, ps3 and xbox360 price drops were revealed before the actual price drops, some even posted ads from circuit city. Has the same ever happened to Apple? Even just for the new iPods?
 

commonpeople

macrumors regular
Nov 9, 2004
198
0
It's so great to see how posters consistently overestimate their ability to distinguish fake from real. A bit like how everyone thinks they can tell the difference between audio compression rates (they can't).

Being a skeptic doesn't mean that you call out everything as fake and phony. It sometimes means admitting you don't know and that you'd be interested in finding out.
 

hackand

macrumors newbie
Feb 20, 2005
21
0
Jobs actually "buys" music from iTunes?
Perhaps it's only one song per year, with his yearly payment.

It's easy to tell when Jobs uses a certain Apple product regularly, though. The animations on the iPod classic and nano (3G) are sometimes choppy, therefore, Jobs doesn't really use those iPods. The mini is really gathering dust among the rest of the Mac line because Jobs doesn't use it, and therefore, doesn't care about it.
 

DTphonehome

macrumors 68000
Apr 4, 2003
1,779
2,339
NYC
Apple has been awfully leaky as of late. I expect a major crackdown on Apple's part to discover the leaker(s) and fire them. (Not that I want them to, just that if I were Steve Jobs and wanted to keep products REALLY under wraps, that's what I'd have to do.)
 

AlwaysHopeful

macrumors member
Aug 21, 2007
64
0
Those who were so vitriolic wrt 9to5mac mockups should be ashamed.

I have happy memories of reading 9to5macs comments stating they were right and that the doubters would have to eat their words.

Well done!!
 
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