Look at the history of Beatles marketing on various media formats. The double dip is a standard part of being a Beatles fan.
For the Beatles and a few other bands, I actually have no problem with this at all. Consider I've now purchased Abbey Road 4 times in my lifetime...the vinyl LP, the original 80s CD, the remaster last year, and now the "full circle" to the iTunes LP (just to see what it's like).
I've listened to the album countless times over the past 30 years. Even without new & improved formats, sound quality, or extras becoming available with each iteration, is it
really that egregious to pay $10-15 every 10 years to continue to enjoy this classic record? The incremental upgrade in quality each go round is a nice bonus.
There's people on this forum I'm sure who pay Adobe several hundred dollars for each incremental upgrade to the CS Suite every 2-3 years. For that matter we pay $129 every couple years for Mac OS X upgrades. Few new features but largely the same thing each time...double dip?
It's been mentioned a few times, but shortly after the CD release last year on 9/9/09, EMI did offer a limited-edition
Apple-shaped USB stick with the entire collection in MP3 and lossless FLAC. So while iTunes may be a new retailer, digital-direct Beatles is nothing brand new and there's now potential for
triple-dip on the remasters for the hardcore collector. For me it's just about the music really, the CDs are still sitting in the exact same corner of my desk untouched since I ripped them 15 months ago.