Given, all markets mature and that the vast amount of the population are not tech geeks, and want something nice that does what they want. How much longer, realistic lifespan do you think the expensive Smartphone has left? 5 years? All tech markets seem to grow to a point where good enough before cheap enough to really question just why you would spend a hell of a lot more. VHS Players Home Computers Laptops DVD players MP3 Players We are now probably starting to approach a time where for the vast majority of the population the latest phone is going to be plenty good enough, and many are going to eventually burn out from the enthusiasm of paying big bills for the latest offering. Lets pick for example iPhone 6 or SGS5 (both out later this year) Now lets wind on another 4 or 5 years, when you could by then pick up a phone for say $150 contract free with the same specs as an iPhone 6 or SGS5 Are people then going to dismiss this phone as no good, or will needs then for a phone be similar to now, and many will think..... You know what. This $150 model is excellent, does all I need from a phone. I really don't think I need to spend $500, $800, $1000 on the latest model It's going to happen. Every market does generally after the early growth days, which you cannot keep up, once the product is good enough, and the spec of the lowest price end models catch up. What do you think? Very few people now with buy a top of the line HiFi, DVD Player, Laptop, TV as well priced ones and now as good if not better than what was top end only a few years ago.