The recent announcement of the iPad mini 3 was unarguably underwhelming. The iPad Air received a sizable overhaul in terms of specs and a slight design change, whereas the iPad mini remained virtually unchanged save for TouchID, support for AppleSIM, a slightly different shape of the rear camera, and lastly, a gold color option. A couple facts: 1. This is the weakest update that the iPad mini product line has ever been given. 2. The iPad mini was first introduced two years ago to combat a then-growing market of 7.0" to 8.4" tablets, which, today, seems to be shrinking in terms of popularity. 3. The rise of 5.5" and larger Phablets appears to be successfully cannibalizing said market for 7.0 to 8.4" tablets. 4. Case in point (for points 2 and 3) Google's current Nexus line-up; the Nexus 7 (Google's long-standing competitor to the iPad mini as well as the iPad mini's closest competition) was completely discontinued in favor of a Nexus line-up featuring a 5.9" Phablet and a 8.9" Tablet (more closely set to compete with the iPad Air 2 instead). 5. Amazon appears to be putting most of their strength behind larger Kindle Fire tablets (rather than ones more close to the iPad mini's size). 6. The iPhone 6 Plus has many features that would render owning an iPad mini pointless for most; plus it has several tech features (faster processor, better camera, 802.11ac, etc.) that Apple didn't give the iPad mini 3 Given these observations, what do you guys think is in store for the iPad mini product line? What about the 7.0" to 8.4" tablet market at large?