To Samsung:
Guys, you're losing the phone war hard. 49% of Americans have an iPhone. Almost 90% of teenagers have iPhones, too. Guess what that will mean in 10 years?
I care about Samsung preventing an Apple monopoly. Stop running these on-the-nose ads. Ads don't sell products. Start making good products. Products sell products. Here are some obvious things you need to work on:
1. Increase device security. Android is swiss cheese compared to iPhone. Design a foundationally more secure system so it can't be exploited by malicious parties and governments.
2. Improve software smoothness until camera switching and photo taking is as fast as iPhone.
3. Improve software intuitiveness. Good camera hardware doesn't matter if the user can't use it (google "The real reason Snapchat photos taken on Android phones look terrible").
4. Delete Exynos from everything and focus on designing for performance. Poach Intel/Apple/AMD designers if you need to. Higher chip margins don't matter when you're selling less phones. Focus on beating Apple's system on chip performance, both CPU and GPU.
5. Corporate Memphis as a marketable phone-based design concept will never take off. Hire someone to redesign your frontend UI. Or at least look into the science of beautiful design. Android was never great looking, and its second-rate appearance lends Samsung devices to always being considered second-rate compared to the sumptuousness of Apple.
Yes, all of this takes time. But a 10 year investment into these things will leave Samsung far better off in 10 years, than running these ads for 1000 years ever will. Time to put the ego-driven ideas of what you thought was right in the trash, lace up the running shoes, and start the marathon. Otherwise, Samsung WILL lose its hold in the American market.