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I am not sure that I understand the appeal, the thickness is like two stacked phones and the crease is very noticeable. I have a feeling that Apple just can't get it right and that is why we have not seen one. I am not sure we will ever see one from Apple to be honest.
 
”reliability, durability and cost could be holding them back.”

Well, I’m just not convinced that any smartphone at twice the thickness and weight is a good device. Let alone the crease and the reliability 5-6 years down the line. I’d be perfectly happy if there never was a folding iPhone.
 
Every last foldable Samsung I have seen in the wild has a godawful crease and I'll note the Samsung commercials never show the screen. I still think the best solution is to use two flats screens with a precision hinge. Saved the flexible screens for surfaces that are curved but mostly static, like an armlet.
 
Their ads are so bad.

The folding devices are neat though, I had one for a while and liked it, but it was way way way way too fragile. Mine was the Z Fold 3. I dropped it from 2 feet one time and the cover display quit working (but the inside display was fine). Samsung did quickly replace it for free, and then I promptly traded it for a 13 Pro Max.

But that ad is really bad. If you choose your phone because of what others think of it then you might have mental issues.
 
What I took away from this is that in America, people judge each other by what brand of phone they use.
Sounds farfetched? We've literally had people on this forum say their friends would not speak to them anymore if they bought anything but an iPhone.
I don't have the vocabulary to fully express how 'king sad and pathetic that is.
I'm very glad that's 'not a thing' in the UK.
Especially considering iPhones are very very much the underdog here as personal phones.
 
What I took away from this is that in America, people judge each other by what brand of phone they use.
Sounds farfetched? We've literally had people on this forum say their friends would not speak to them anymore if they bought anything but an iPhone.
I don't have the vocabulary to fully express how 'king sad and pathetic that is.
I'm very glad that's 'not a thing' in the UK.
Especially considering iPhones are very very much the underdog here as personal phones.
I hope that isn't uniquely an American thing (as an American). I am in agreement that it is pretty sad though.
 
I can't wait to get a foldable...when apple make it. Android. No thanks. I am on my 55th smartphone. So yes I have been on both sides. Always go back to apple.
 
lol what a stupid ad.

I miss the iPhone 5 campaign, the ads still feel relevant today :

 
Samsung should convert to an all foldable company, it seems like they don’t care about their other devices.
 
The moment Samsung gets RID of all its Samsung apps, store, literally everything that is Samsung software, and makes a vanilla Android device (I will live with their One UI), I will permanently switch from iOS to Samsung.



:p
 
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I get the Fold, its actually pretty cool. But the Flip makes no sense, it just seems like an extra step just to get to your phone. Nostalgia for the old flip phones back in the day?
 
To Samsung:
Guys, you're losing the phone war hard. 49% of Americans have an iPhone. Almost 90% of teenagers have iPhones, too. Guess what that will mean in 10 years?

I care about Samsung preventing an Apple monopoly. Stop running these on-the-nose ads. Ads don't sell products. Start making good products. Products sell products. Here are some obvious things you need to work on:
1. Increase device security. Android is swiss cheese compared to iPhone. Design a foundationally more secure system so it can't be exploited by malicious parties and governments.
2. Improve software smoothness until camera switching and photo taking is as fast as iPhone.
3. Improve software intuitiveness. Good camera hardware doesn't matter if the user can't use it (google "The real reason Snapchat photos taken on Android phones look terrible").
4. Delete Exynos from everything and focus on designing for performance. Poach Intel/Apple/AMD designers if you need to. Higher chip margins don't matter when you're selling less phones. Focus on beating Apple's system on chip performance, both CPU and GPU.
5. Corporate Memphis as a marketable phone-based design concept will never take off. Hire someone to redesign your frontend UI. Or at least look into the science of beautiful design. Android was never great looking, and its second-rate appearance lends Samsung devices to always being considered second-rate compared to the sumptuousness of Apple.

Yes, all of this takes time. But a 10 year investment into these things will leave Samsung far better off in 10 years, than running these ads for 1000 years ever will. Time to put the ego-driven ideas of what you thought was right in the trash, lace up the running shoes, and start the marathon. Otherwise, Samsung WILL lose its hold in the American market.
 
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There have been several ads for different companies just like this. Someone at some ad agency must think someone sitting on a literal fence is genius.

And if Samsung really is on target with this ad that makes me sad. If people really base their phone purchasing decisions on what people think, that's just ridiculous.

And how do you actually sit on the fence between Samsung and iPhone? Every average person is going to have one or the other.
 
To Samsung:
Guys, you're losing the phone war hard. 49% of Americans have an iPhone. Almost 90% of teenagers have iPhones, too. Guess what that will mean in 10 years?

I care about Samsung preventing an Apple monopoly. Stop running these on-the-nose ads. Ads don't sell products. Start making good products. Products sell products. Here are some obvious things you need to work on:
1. Increase device security. Android is swiss cheese compared to iPhone. Design a foundationally more secure system so it can't be exploited by malicious parties and governments.
2. Improve software smoothness until camera switching and photo taking is as fast as iPhone.
3. Improve software intuitiveness. Good camera hardware doesn't matter if the user can't use it (google "The real reason Snapchat photos taken on Android phones look terrible").
4. Delete Exynos from everything and focus on designing for performance. Poach Intel/Apple/AMD designers if you need to. Higher chip margins don't matter when you're selling less phones. Focus on beating Apple's system on chip performance, both CPU and GPU.
5. Corporate Memphis as a marketable phone-based design concept will never take off. Hire someone to redesign your frontend UI. Or at least look into the science of beautiful design. Android was never great looking, and its second-rate appearance lends Samsung devices to always being considered second-rate compared to the sumptuousness of Apple.

Yes, all of this takes time. But a 10 year investment into these things will leave Samsung far better off in 10 years, than running these ads for 1000 years ever will. Time to put the ego-driven ideas of what you thought was right in the trash, lace up the running shoes, and start the marathon. Otherwise, Samsung WILL lose its hold in the American market.

I agree but the problem with this is most of these are Android problems. Samsung tried to fork Android with Tizen. Not sure if they are even still developing Tizen.

And apparently nobody is capable of making a mobile chip on par with the iPhone's.

As long as Samsung is stuck with Google and vice versa, these are always going to be problems.
 
What I took away from this is that in America, people judge each other by what brand of phone they use.
Sounds farfetched? We've literally had people on this forum say their friends would not speak to them anymore if they bought anything but an iPhone.
I don't have the vocabulary to fully express how 'king sad and pathetic that is.
I'm very glad that's 'not a thing' in the UK.
Especially considering iPhones are very very much the underdog here as personal phones.
As a 30-year-old American, I’ve personally never seen anyone judge someone by what phone they have 💀

I wouldn’t be surprised though, since people can be shallow or superficial.

Now, I have seen (young) people complain about messaging compatibility between iPhones and Android smartphones, but that’s more because Americans rely on the default messaging apps on phones, whether that be iMessage or SMS or whatever. I know older people don’t seem to care about messaging features, but I do wish Apple would support RCS and Google could sort that out with US carriers like AT&T to allow interoperability between networks.
 
As a 30-year-old American, I’ve personally never seen anyone judge someone by what phone they have 💀

I wouldn’t be surprised though, since people can be shallow or superficial.

Now, I have seen (young) people complain about messaging compatibility between iPhones and Android smartphones, but that’s more because Americans rely on the default messaging apps on phones, whether that be iMessage or SMS or whatever. I know older people don’t seem to care about messaging features, but I do wish Apple would support RCS and Google could sort that out with US carriers like AT&T to allow interoperability between networks.
I live in Japan. Everyone uses LINE, which is god-awful (imagine FB based around the chat feature, with music, etc. and their own pay system, so the timeline is 90% spam). Nobody cares what phone you have.
 
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I haven't had the chance to try one of these, but I can see the appeal of the Flip's folded size. At 3.4" x 2.9" x 0.7", it's smaller in every dimension than a small man's wallet, and I those fit much more comfortably in my front pants pocket than a slab phone. If you're someone who always carries a bag or purse that wouldn't apply, but many don't.
 
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