First, this has to be one of Apple’s greatest ads in recent history, and let me express my disappointment that this Apple TV campaign hasn’t been more pervasive in the advertising scene. If there are any ads I want in front of my face, it's this one. But second, what is the music used in the advertisement? It appears no one has the answer on any of the forums across the web and that it seems it was possibly a custom piece written for the campaign. But someone must have written it and some orchestra must have performed it. Who is/are that/those person/s and what is the tune's title? Any ideas, clever people?