Nobody needs it. Tweeners are useless to all but a niche market. 1. It will fragment iOS. Developers now have to design UIs for 3 screen sizes. 2. There will hardly be any Apps for it for months. 3. The size: not big enough to compete with a smartphone and too small to compete with an iPad. It's an awkward size for everything but reading novels. Too many compromises to the point where it's not really better at anything compared to laptops and smartphones. If Apple does this it won't sell well. And this is very un Apple like. They should be focusing on the existing iPad. Reducing the bezel and making it thinner and lighter. This one is going to be Cook's undoing.