This is Apple fanaticism taken to the extreme. Let's look at it objectively:
1. The iPhone 4 costs £499 when bought SIM free.
2. You can't hold it in certain (normal) ways or it may drop calls.
3. The CEO of the company, when questioned, in a display of utter sheer arrogance tells customers they're holding the phone incorrectly. Huh?
4. He tells them to buy an Apple Bumper case. So the phone doesn't work properly without buying yet another Apple product?
5. They put out a software update to alter the software to make the signal appear stronger.
6. Apple fans put up with all this nonsense and make videos to defend the product.
I'm not so sure Apple actually care or take care of their loyal customers as well as they should. These are customers who have spent thousands of dollars and pounds on their products and made Apple Executives very successful (and wealthy) people.
Apple fans - you deserve so much better than this. If Apple are ever going to change the way they treat their customers then making videos like this needs to stop.
Just my opinion. I'm ready for my roasting now...
You missed a couple of facts......
7. Most iPhone owners are apparently not having this issue
8. Everybody who is dissatisfied can return their phone for a full refund.
9. Apple is not seeing mass returns of iPhone-4s.
I guarantee that if Apple had to take back into stock one million of 2-3 week-old used iPhone-4s because of an antenna issue then heads would be rolling over at Apple. Still curious to see what they have to say today, but so far all three iPhone-4 owners I know personally are thrilled with the device.
I think this video is a humorous way of trying to get some of those facts across. Not saying folks are not experiencing this issue, I just get the feeling it is being exaggerated as to the scope of the actual problem occurring.