This is Apple fanaticism taken to the extreme. Let's look at it objectively:
1. The iPhone 4 costs £499 when bought SIM free.
2. You can't hold it in certain (normal) ways or it may drop calls.
3. The CEO of the company, when questioned, in a display of utter sheer arrogance tells customers they're holding the phone incorrectly. Huh?
4. He tells them to buy an Apple Bumper case. So the phone doesn't work properly without buying yet another Apple product?
5. They put out a software update to alter the software to make the signal appear stronger.
6. Apple fans put up with all this nonsense and make videos to defend the product.
I'm not so sure Apple actually care or take care of their loyal customers as well as they should. These are customers who have spent thousands of dollars and pounds on their products and made Apple Executives very successful (and wealthy) people.
Apple fans - you deserve so much better than this. If Apple are ever going to change the way they treat their customers then making videos like this needs to stop.
Just my opinion. I'm ready for my roasting now...