Wow how things change in the apple-sphere. The outrage and the perceived lack of "value" in a new product. Hello, when was Apple ever, ever, known for releasing value products? In the last year their stuff has become semi-competitive in price, but it's hardly put in the "value" category...
Have you ever thought that value means more than cheap? Value is the worth of ALL aspect of the product. Apple make very attractive products - that is beyond doubt. The question is how much the aesthetics are worth to people.
IMO people factor in the Apple factor when deciding what price they are willing to pay. It's just that in this case, the premium is too high for a lot of people, including me. I'm sure it will sell okay, but for those needing/wanting higher performance, or who have some must have feature like firewire or replaceable battery, the MBA doesn't represent value. You also have to factor in the cost of workarounds both in time, hassle and money, which reduces the attraction significantly.
It does encourage me that the future direction of Apple is right. However at this price point and with the given set of features, it doesn't represent value to me and many others (that's not saying its bad, merely that to me it's not good enough for the price they want). I'm sure that future iterations of this will be far superior and in a couple of years I'll probably get one. But for now, no.
Plus the bezel being the same size as the Macbook puts me off