Welcome back to another episode of The Mac Rumor Show. This is post event. We had a very crazy event that we'll get right into here.
But of course. I am Dan. And I have Hartley.
Hartley, how are you? How are you feeling? You feeling good? I mean, I'm feeling good, but I'm also deflated after the event. Why are you so deflated? What's wrong? You didn't like the event? No, I didn't. I did not like the event.
All right, well, here we go. 45 minutes to the next hour. It's all you.
Take the floor. I mean, the thing is, I don't like to be overly negative, and I will say that I think I've enjoyed every Apple event since they went all virtual. I do prefer the in person format, but I felt like every event has been worth it in recent years.
I don't think this event was worth it. I feel like this event could have just been a couple of press releases. And what I'd compare that to is in January, when we got M Two Pro, m Two Max, we got the new high end MacBook Pros, we got a new Mac mini, we got the HomePod back.
All of that was via press release, which is more than we got at this event. So why was it an event? I don't know. Well, because I don't think any new chip was ever released via a press release, like the announcement of a new chip.
So my guess is it's a big deal. I mean, it is a big deal in terms of what this chip can do, but to the average consumer, no, it's not a big deal. It's just another chip and another boost in performance and yada yada.
But there are some pretty intense things that it can do that you couldn't do before with the hardware accelerated ray tracing, the dynamic caching and all of that, which is good for a very specific subset of people, though. So it just kind of depends who you are when you're looking at it. I also didn't necessarily care for the event.
I don't like being negative either. I don't I don't want to be sitting here. Although, for those of you who have heard episodes in the past, in the comments I get sometimes, people might disagree.
I don't know how much of this is driven because of the fact that it was at midnight for you. I don't know. The thing is that I think a lot of people expected that because it was a late night event, this must be something special and with a little finder hint in the event invite.
I feel like there was a lot of anticipation around this event because people were saying, this has to be something different. And I actually think, in retrospect, apple probably thought they were downplaying expectations by putting it late at night, but in fact, they just caused more speculation, which then if you don't deliver on that. And they didn't even really lean into the Halloween angle.
I know they did with they kind of did in the beginning, a couple of shots. They didn't have as much fun as they could have with it. And even that is a little underwhelming.
Like, if they would have given us the same set of releases, but they'd had way more fun with the event, then I would have been a little bit more on board with it because I would have been entertained. Was it an entertaining event? No, I think that other events have been way more entertaining just in terms of production. Yeah.
No. Okay. So if they would have started off the event with a little title card there that said this entire event was shot on iPhone, edited on the Mac, then from a production standpoint, would I have been like, oh, this is amazing.
Because after we found that out, you go back and look at some of the shots. I'm like wait, what? I had no idea. I didn't even notice.
Not one bit. Didn't notice. I also wasn't looking super closely.
I mean, I guess after you know that, you can kind of tell, like, okay, there's not a lot of depth. There's not a lot of shots that are visually cinematic as they were in the past, but that's because there's some limitations there. But for the most part, I didn't really pay attention or notice anything.
So kudos to them for having an insane production with an iPhone. But yeah, I mean, it wasn't, like, the most interesting thing in the world. So let's start with the first thing.
Tim comes out. There's some spookiness. I thought they were going to lean in pretty heavily.
They had this nice little dark shot, some fog of his feet walking up, and he says, Good evening, and jumps right into the M Three chip. And so we got all three this time. We have the new M three.
The M three pro and the M three max. It's the first set of machines to ever, what, have a three nanometer process chip there. So, I mean, that doesn't exist besides these machines.
And the only two that we got were the 14 and 16 inch MacBook Pros, and then the Imac, which was basically an afterthought. After they talked about the 14 and 16 inch MacBook Pros, it's because nothing changed visually except for the new color, the Space Black, which I was very confused on. And I want to get your thoughts on this.
When they first announced it and they did their little tried to do, like, a sexy video, and then she's like, this is Space Black, or whatever. The thing was, I looked at the image and I'm like, no, that looks like Space gray to me. Yes, just like a darker space gray.
I think, since I've seen the in person images since yes, it does look way darker, but in the marketing pictures, it doesn't just look like darker space gray to me. I know some people disagree with that, but no, I was just like, what's going on here? Yeah, when I looked at it, I was like, no, that's just space grade. You can't convince me otherwise.
And then we saw later on, they showed some real world shots of people using it. And then there were some videos of the small group of people that were at, like, a little Intimate NYC event, and you could see it there. And it is darker than and I do like the color.
Obviously not any reason to go and upgrade, but it's fine. It's not matte black like I thought it was going to be, but it's closer. I don't know.
It's just like, what visually has changed between those machines? Nothing. So it's kind of hard for people to get all up about a processor change and then to not introduce anything else is rough. I think that this is always kind of the way that it is with Mac updates that are in the interim between a redesign.
So if we think back to, say, the 2016 redesign of the MacBook Pro, the 2017 model just introduced, I think it was true Tone and Siri and obviously some new intel chips. The 2018 model was again just new chips, 2019 model was again just new chips. And then a slight display size increase.
These are really small changes. That's basically where we are now with the M two pro m two max. M three pro and m three max.
Yeah, but those machines didn't have their own dedicated events for exactly. And that's the point. That is the point here, is that in the same way that in January, it was completely appropriate to give us the M Two series high end MacBook Pros via press release.
Why couldn't this have been I mean, I don't want to be a spoiled sport because I know people enjoy settling down for an Apple event, and people really like the atmosphere and maybe I shouldn't be ungrateful, but I just feel a little bit cheated by it. And I am one of those people, so it's hard for me to say that I didn't have, like, I had fun up until and then I was having fun during and then I was just having less fun as I realized that, okay, this might just be all that we get. And so then it's obviously a hindsight post reaction of like, okay, well, that wasn't as good as I was hoping it was going to be.
I think I would have felt less upset about it had it been at 01:00 P.m. For me, like it normally is, it's been a rough weekend for me. So for me to muster up the courage and strength to be able to go into work at 08:00 at night and to sit through that, which was only a half hour, so it wasn't that big of a deal.
But then to sit there and think about, well, what am I going to make a video on? Because this could just easily be a tweet in my end, a YouTube short, but we managed to make it work. And there are some things that I do want to talk about because I am going to be posting a video here soon. By this point, it'll already be out going over like, okay, so the M 213 inch MacBook Pro has now been discontinued.
So for the seven people out there, that like, touch bar, it's gone. It's probably not ever coming back. So you're never going to get a new machine, or at least not right now, with a touch bar.
And so that's been replaced by the 14 inch. And I do think that's pretty intriguing because the baseline MacBook Pros were always the older model with the 13 inch and had the old design. And now there's kind of a huge difference between that and this because you have a complete redesign.
Granted, we have known that redesign because we've been using the other models that have had it, but for those of people out there who are like, I just like the base model MacBook Pro, I've been getting this cheaper one. Now there's a new one. Is it worth it? I kind of think so, because there's a lot more into the body, into the features and design that you're getting over what you had before.
I actually think that those new base model MacBook Pros are probably the most interesting thing that came out of the event because you're getting the same mini Led display, which is still a really expensive component, and they look great. You're getting promotion. You're even getting an SD card slot, an HDMI port, really.
There's upgrades across the board here, MagSafe. There's so much to be gained with these new machines. It's absolutely if you were among the first people that moved to Apple Silicon in November 2020 and you bought that M 113 inch MacBook Pro, this is by all means to upgrade to yeah, go ahead.
No, I was going to just say, yeah, I think it's a great upgrade. Well, I was just going to say, the video that we're doing, we're looking at M two to M three just because that was the last generation, but there's even a case for that. Or if you're just someone who doesn't have either one and you're like, okay, well, I can get this one.
It's a little bit cheaper, but should I? How much more support is that touch bar going to get anyways in the future? Developers, now that it's discontinued, why should they go in and fix any issues that have to do with it? I get that there's people still using it, but eventually it's going to be completely forgotten. I would not invest money in a brand new machine that has a touch bar that has just been discontinued and doesn't exist anymore in Apple's future. But yeah, definitely.
Any and that's what Apple did a lot during the event was all of the target data between the M three performance and the M or between the M three performance was all compared to M one. Mostly they did talk about M two. Well, they showed m two stats.
They didn't talk about it. Yeah, but that's also what I think was a little bit it was a little bit deceptive. And I think also that's one of the other things on my list of 500 things I did not like about this event.
Because people that are watching that event are in the tech community. You are not sitting through an Apple event if you are not interested in latest generation devices. And so we care about how different this is to last year's technology or even this year's.
These chips only came out, what, ten months ago. And so it matters. If you're telling us that three nanometer is a big deal, then explain why over the last chips you just released.
And it speaks to a lack of confidence and the fact that everyone was noticing this and everyone complains about those charts they put up as well that don't have marked axes. So that also fell a little flat for me. I feel like they should be able to stand by their technology and actually explain why generation over generation, it is better.
Yeah. I mean, at the end of the day, though, how much of that is really going to improve the thought process of someone who's just going into the Apple Store and being like, I just want a what? What do you apple apple isn't going to show you like, well, we have these new ones, but if you just look online, you can get a cheaper like, they're just not going to do that. And so they're going to look at, okay, I want the cheapest MacBook Pro, and explain to me why this is good.
And they'll explain it to them just like they did in the keynote with just a lot less graphics. Basically no graphics. Yeah, I can see that.
I just think that they can't decide who these events are for sometimes. Are they for people that are ultra technical and are super into the nitty gritty of what Johnny Scrooge is taking us through with the chips? And he's going at like 100 miles an hour. Taking us through? Yeah, that guy.
Love that guy. Horrible. For pre recorded events, he is my least favorite.
When they announce him, like, he's coming up and I'm like, no, Johnny. No, I can't do Johnny. My brain can't handle Johnny.
He's too smart. And like I said, I respect him, like him a lot as a person. This is no disrespect to that, but just his presenting style way too fast.
It's like that everyone had that one professor in school where you're just like, bro, you got to slow down because I can't keep up with you. And it's really detailed the stuff he's explaining and I would like to understand it in more detail. I believe that these chips have been tuned for generative AI.
Now, that would have been something I would have been interested in. Explain to me how you've done that and why and what's they're not ready yet. They're not ready yet.
So they can't but there was a fleeting line. They mentioned that. And I just feel like you're missing the opportunity here.
If you're going to go into the technical detail, then explain that because you're talking to enthusiasts, but then simultaneously you're marketing this to people that have M One. But if a lot of people don't have M One, a lot of people who are watching that probably do have M Two. And I don't think that the marketing is consistent in terms of the way that they are presenting these chips.
Yeah, checks out. What do you think about the M three pro and the M three max? Well, this is interesting because these chips are more different to each other than year of the previous two years. Yeah.
This year, the M Three Max has more CPU cores for the first time. So previously, if you bought an M Two Max or you bought an M One Max, the only difference was that you would get more GPU cores. Now that's no longer the case.
It's not so great for M One Pro and M Two Pro users though, because the M Three Pro is effectively, in terms of specifications, is a downgrade. Yes, you've got a higher clock speed. Yes, you've got a different fabrication process, but you are getting one less GPU core and you are also getting reduced memory bandwidth, which is quite significant.
It's 25% less. So that is not fantastic. And also, even they've done this with the M Three Max because if you get the lower version of the M Three Max, that again has 25% less memory bandwidth.
So it feels like they are I don't know if you'd call it cutting corners, but they're doing something with these chips to kind of pair back some of the specifications. And I expect that maybe it won't show up in graphics benchmarks, but I bet that will show up in multicore. Yeah.
I also don't like some of the configuration options, but I get it. I don't know, it's a little weird. We finally got, for the first time, I don't know when this happened.
It could have been when it was initially launched with the 14 and 16 inch models. But I feel like maybe you can correct me. The Pro and the Max, being able to get that in the 14 size and 16, that's always been the case.
Right? Or was there that one year? Okay, I didn't know if there was that one year with M One Pro and M One Max where you could only get Max chips in the larger model. Okay, so good. But you can't get M three in the 16 inch.
You can only get it in the 14 inch, which is fine. I understand why I feel like that's Apple probably thinks, like, this is just a waste. It's a waste of but I don't know, maybe there's people out there who want an M three baseline, but in a bigger body, there are benefits to that bigger machine.
I think that then eventually that will be the M 315 inch MacBook Air. The whole thing with, like, the M three MacBook Pro is kind of weird anyway because that machine in the same way that people said for years, why are they keeping the touch bar around? It's for complex reasons that are mainly for the marketing name of MacBook Pro. People go into an Apple store and just want something that is, I want a MacBook Pro.
I don't care about anything else. It just needs to be pro. And that is they don't know whether but also, it's like corporate customers.
They are buying thousands of these machines, and they think, we need this to meet us, to meet a certain level of performance for our employees. So they need to be Pro machines, but we're not going to spend a lot on them. So just get the baseline Pro.
I assume that is a lot of the reason why Apple kept that machine around. And that is who this will be particularly good for. I mean, now, of course, I actually think this machine is better for a lot of people.
Because if you want a better display and you have use for HDMI, then this is way better. Better speakers, better camera, better display. A larger display.
Not by much, but it's still larger. I like the design better. I really don't like that old design.
You have more port options to work with. I mean, there are tons and better battery. There are tons of different reasons why it's worth jumping into this and getting out of the touch bar, which is why I'm making that video.
But I don't know why limit it at this point? Does it really matter? I mean, you had the options of just making it 14 and 16, getting the M three Pro or M three Max across the board if you wanted to. I don't know. I don't mind that so much because I feel like the whole lineup has got so messy that I'm happy with fewer choices.
Yeah, I guess. Is there anything with the MacBook Pro that's else that you wanted to touch on? I think that the 100 nits brighter display was interesting. They didn't mention it.
I didn't even know this. You're breaking news to me. Yeah.
And that's SDR brightness. So I don't think it'll be any brighter in HDR, but in SDR, 100 nits, a little boost. Yeah, I guess we were expecting that, right? That was rumored.
That was a digitimes rumor from like, a month ago when everyone said, oh, no, there's no way. There's no way that there could be new MacBook Pros this month. I was one of those people who are like, that just doesn't make any sense.
Why are we going to get new MacBook Pros when we already got them? And I'm still wondering why. I mean, I guess if it's for the conspiracy, which isn't really that crazy of a conspiracy, that Apple just wants to boost some more sales for Macs before the end of the yeah, I mean, I make sense, but why couldn't they have just waited and taken this half hour of production? Obviously they'd have to tailor it, but you had the scripts and everything written. Why couldn't they have just waited and shot this when the iPad Pros were ready? They don't need to wait because we like new stuff.
I want the new stuff as soon as it's ready. And Qualcomm is releasing their Apple silicon competitors. So Apple needs to keep up in that race.
That's not the issue here. I think it's just that you can't trust Apple to not release new products of the same thing in the same year. Because especially with MacBooks, because they did it with as we talked about in last week's episode, they did this in 2020.
They did it with the MacBook Air and MacBook Pro just months apart. They also did it in 2019 because they released the 15 inch MacBook Pro and then the 16 inch, like, six months later. They do this stuff sometimes, and there's a reason why they also compared it to M One.
For those of you who have an M Two based machine, especially a Pro or a Max, you're not really looking this way. You probably shouldn't be for the most part. And so this event wasn't for you.
So you could just move along and save a bunch of money and just continue happily enjoying your machine. However, if you were not happy with the size choice that you had and you got the wrong chip, maybe you needed the Max then. Yeah, I mean, this would make more sense because this Max chip looks intense, like you're going to be able to do quite a bit on it.
It's a powerhouse. So that's what we went with. It'll be interesting to see.
Also, I didn't catch the whole late in November or later in November comment that they did. I'm very confused by this. So they announced everything and it was like, you can order it today, and most things are shipping out to people on the 7th, so that's Tuesday.
But then they said, for the Max chips, it's later in November. My target date is November 9. That's like two days later.
They could have just said, I mean, I guess not everyone's going to get theirs if you configure I didn't do any configurations. So if you do configurations, it does push back the time I just got the higher end version of whatever was pre configured. And so yeah, I mean, it's not that far.
And also we're getting benchmarks now that indicate that the M Three Max is more powerful than the M Two Ultra, which another just going to take my studio out. Just throw that out. Throw out a Mac studio in when was it? June? Or even a Mac Pro.
Yeah, moving too fast. I mean, I don't mind the pace of releases. Like, I like to see Apple releasing new stuff.
I feel like the imac, which I'm sure we're going to come to next, is an example of them not updating stuff for too long. So I'm always going to complain about leaving stuff unupdated rather than them updating stuff and kind of leaving people feeling a little bit kind of burned by their purchase. I feel like that's a sacrifice worth making.
I just didn't like the event. It's not that I didn't like the products, I just didn't like the event. And I feel like I probably should make that distinction quite clear.
Okay, well, let's go to the imac because I was very disappointed by that because there was nothing new. I mean, literally nothing new. They just put in an M Three chip.
We had rumors about the stand on the inside being Tweaked. Do we have no idea if that's we have no idea. I mean, I don't know if we would have known that was a difference.
It's a manufacturing change, according to what Mark German was saying. So it very well could be, but that has no impact on anything. But that was like what about the screen on that one? Did that get 100 nits boost? No.
And also they didn't update the damn accessories to USBC, which was quite frankly, the only thing that I was really looking forward to because I was going to buy those up in a heartbeat and get rid of all this Lightning stuff. And they didn't even do that. And you know what, I would have been not okay with, but understanding of the fact that, okay, they updated it for the imac.
It's not available yet. They actually do that sometimes. They introduce a new Mac that has these accessories included and there's like some sort of visual difference.
Maybe there's a touch ID on it and it doesn't come out right away as a standalone product until a few months later and that's fine, but they're just giving people lightning versions of this. Again, that's a slap in the face. Yeah.
And it's going to cause so much more e waste, which is the whole thing that the transition to USBC is meant to avoid. So they are now putting more Lightning connectors out there that they know are going to be redundant. They're telling us about all this environmental stuff at the last but, but I can make an argument and I'll put on my Apple employee hat here.
Okay, are they? Or do they have a lot of excess units that would be far more wasteful for them to get rid of for no reason, and they're just selling these because they didn't change anything. So it's all the same, then that's fine, but then that's bad supply chain management and they've literally had two years to run down those supplies. Literally like two and a half years even.
So if they needed to do that, they could have. And we're at this point now where even the Apple TV remote is USB C, but your magic keyboard isn't. Every iPad that is a latest generation model is USB C.
Every latest generation iPhone except the iPhone Se is. You know, if you're getting into the Apple, even the new Apple Pencil is USB C. So if you're getting into the Apple ecosystem, if you're buying a new Apple device across the product lineup, you are going to be getting USB C pretty much.
Except for if you get AirPods Max, the iPhone Se, the entry level AirPods and the imac. And that's fine with the entry level AirPods because they're two years old. That's fine with the AirPods Max, they're nearly three years old.
But this is a new imac, so I think that's pretty indefensible, to be honest. Although I think there is a reason for it. And I think the reason is because they are probably saving USBC for when they actually redesign that magic mouse.
Because if they had put USB C on the bottom of that magic mouse, you can just see the memes and the jokes that would have been coming out on Twitter within seconds of, I can't believe they introduced a new magic mouse, but it's still got the port on the bottom. You think they're going to change that? Like a new redesign magic? I think that's the only conclusion I can reach by the fact that they didn't do that. They're saving it for a redesign.
Yeah, I still don't think it's acceptable, though. I think it's pretty indefensible on a lot of levels when they're telling us about the advantages of USBC and they could have really embraced it and given us a sort of universal ability to charge and pair stuff, and they also just could have not. It's the same thing with this environmental stuff, which is it's good and it's fine, but then you're doing other stuff that is sort of directly contradictory to that.
So then it undermines it when you're telling me that the Apple Watch is now carbon neutral. But then why are you not doing something that you definitely could do, that is really simple, and just put USB C on those accessories? Why can't we get some more love on the imac, too? Can't we change up anything at all? It was literally just an afterthought. And by the way, it is quite possibly the biggest change out of any Mac this year in terms of performance, because the only.
Generation to compare it to is an old M One. Yeah, it's got substantial if you have an M One imac and it ain't cutting it for you and you want to get another one, by all means, upgrade. This is going to be a huge improvement, especially that new GPU.
You're getting kids that want to play some games and really big improvements. And even there's little sort of future proofing things like, you've got Bluetooth 5.3, you've got WiFi Six E.
That's all good. It does feel like they wanted to spend as little time and energy as possible pushing out this update, which I think is a little bit ridiculous considering that they have had two and a half years to work on this update. We have had, since this machine came out, the M One model.
We have had well, three MacBook Pros have been announced in that time period. Three two mac Studios. Yeah.
The Apple silicon new Mac Pro. A new Mac Pro. Yeah, I mean, they've made a new Touch bar version and then got rid of the Touch bar.
So a lot has happened in that time frame and I think that in that form factor as well, they should be able to get M Three Pro in there. That was rumored at one point that there would be multiple chip options and that also would have been something that was interesting, providing a slightly more they do that for Mac mini. So if they do that for a desktop Mac like that, why can't we have a more powerful chip option in the imac? I wouldn't be surprised if there was a 27 inch version sitting around somewhere with an M Three Pro that's got like a darker color option available for it.
I wouldn't be surprised. And that's what they should just do at this point. That's what we are expecting for about 2025.
It will be a 32 inch display and probably with whatever the chip at that time will be, but with a Pro and a Max variant. And that's probably where you'll get your darker color options and all of that sort of thing. But it wouldn't surprise me if that is only then that we get the USBC accessories.
Because this no, we can't go two years. They can, you know, they can no, I'm putting my foot down. I will not allow it.
Well, I wish you could stop them. I wish you could stop them because I also wanted a new keyboard and I wanted a new trackpad and now I feel like I want to get it because I didn't get the one with Touch ID and my current ones are like, I don't know, like seven years old. The lettering is wearing off the keyboard.
I want to buy a new one and am I really going to walk into an Apple Store and buy something with Lightning at this point? I guess you will. Yeah, I will. I am going to have to and I'm going to feel well.
We are complaining about something that needs to be charged once every, like, six months. So, I mean, it is not the biggest deal, but I'm trying to get rid of all this lightning stuff, man, or at least give it to my family members that still have older devices that have been constantly asking me for new cables. So I don't know.
Yeah so the imac just has M three chip still looks the same, still the same hideous front. Could have been a press release with those bad colors. Definitely could have been a press release and even the other announcements that were rumored were going to be quite small.
Things like the imac, things like the iPad mini, the iPad Air and we didn't get those. We didn't get anything. I think that they also could have updated the Mac mini.
Let's be honest, they updated the chips for that machine so they definitely could have done that. I understand not doing a new Mac studio but they definitely could have done a new Mac Mini and iPad mini they could have done iPad Air they could have done and why didn't they save the Apple Pencil for this? Even that would have made this event feel just a little bit more worse. Well if they had pre announced the it's all about the Mac and you don't use a pencil with the Mac so I get that.
If they were doing iPads, like if they did have a couple of iPads then yes, this would have made more sense. I still could have completely seen them opening the event know here's how the iPad is really popular in education and people love the entry level iPad. Here is a new Apple Pencil for those customers.
And it would have just been a little intro, just something to warm us up. And we would have then not felt quite so like there was just nothing. There wasn't even anything for know.
I used to complain when they used to overly plug Apple TV stuff. I know. They showed like a clip of something, didn't they? On a screen cropped in it actually looked pretty bad and the way they presented it with the iframe of the device around it but nice.
There wasn't even a trailer for something on Apple TV plus there wasn't any no AirPods by the way like right before the event there was it on might have been nine to five. Made a story about and did we do this lamar Wilson YouTuber great guy, cool dude got like a package from Apple like hand delivered he said in his TikTok hand delivered package from Apple which is very interesting. I'm not saying that he's lying, I have no idea.
He doesn't strike me as a type that would lie. He doesn't need to. He's doing very well without needing to fabricate any stories but it was strange.
So he said Apple hand delivered a gift package, which Apple doesn't do usually. Other companies definitely give people gifts and say, enjoy the event. Pixel has given us popcorn and things to eat and the new phone alongside it and enjoy the event.
And all of this. Apple gave Lamar Wilson a set of AirPods. Max like said, enjoy the event.
Hopefully this will make some things more spatial or I don't know. They kept making puns, so we thought maybe there might be some AirPods Max happening. Like a new set could have just been some music.
Like they've done that at Apple events before, where they have a live performance of something. Or I mean, I guess this wouldn't be live, but they could have provided even just get an artist like you have Apple music, just say, we're ending the event with some music for your spatial audio only. Strange thing about it just all felt so low effort.
Well, and the strange thing about that whole gift thing is, one, they don't usually do that. They gave him a new set of AirPods Max. So immediately I'm like, well, if those don't have USBC on them or if there's no new feet, he wouldn't have been able to talk about them if they were new.
So those are old. So we're not getting new AirPods. Max they wouldn't have just given him that.
And also, I didn't see anyone else get just I felt like it was just him. So I don't know. I don't know what Apple did.
Everything weird with this entire event, but the products are fine. So, again, we should probably re highlight that. There's nothing wrong with the new machines, and I'm quite excited by the M Three series of chips.
I'm really interested to see what they can do with M Three Ultra. The imac is underwhelming, but just because of how long we've waited, if this had been an M Two machine and it came out last year, fine. Some people will love this imac.
It's just the way that it was announced was a big deal when we've had things like the AirPods Max, like the AirPods Pro. These things weren't unveiled at events. The entire AirPods Pro was done via press release when they first came out.
All of that, the whole conception of these new devices. The HomePod was re released via press release. And yet the imac, the imac just with a single chip bump, not even a new color option, gets stage time.
Well, if you're going to give stage time to one Mac, you might as well throw that in there too, just to beef up the runtime a little bit. I get that, but it's like none of this is none of this needed to be an event. None of this needed to be an event.
I get why they do the M Three chip, because they have to explain why it's so much better. But I don't know, I would have been fine with you reading if I was in Apple's marketing department, what I would have done is I would have sat down and I would have looked at these announcements and I would have said, let's do a 20 minutes YouTube video diving into these features. You barely would have had to have cut down the runtime from the actual event, to be honest.
Drop it all in the middle of the day and you would have got a little bit less hostility from me, at least. I think everyone else doesn't seem quite so angry about it, but maybe I'm just I'm sure there are people, I've already seen people tweeting about how the shot on iPhone was where they're like, how is this shot on iPhone when you have thousands of lights and gimbals and dollies? And I'm like, Well, I mean, those do not produce video images, people. The iPhone does.
And you can't expect Apple to just put one light like I have here, and take their iPhone and handheld, walk it around. Tim Cook that's not how this works. And no matter what camera you're using, I guarantee you they're still using all that stuff with the camera.
It doesn't matter. You need to stabilize, you need audio, you need lighting. Honestly, it's just a good lesson of it's not always the camera that is the most important part of production.
So Apple didn't lie when they said shot on iPhone. It was legitimately shot through an iPhone. They used no extra lenses.
They used nothing. It was just actually, they did use the Blackmagic app, I feel like I saw in that behind the scenes, which is also kind of funny. Like, they didn't even use their own camera app, but you can't because it's so severely limited.
Yeah, I mean, they shot it the way they said they did on an iPhone, which is very impressive. What do we have next then, for the rest of the year? Nothing. This is it.
Yeah. I don't think we're expecting anything else at this point. Is that pencil on sale yet? Can I buy it yet? I don't know, actually, it wasn't on sale when it first was announced.
No, it was not. I don't know if it's iPad, so it looks like it's going to I'm going to look it up. Quiet end to the year.
In previous years we have had I mean, the AirPods Max originally were a December release. It's not unheard of in the past for Apple to do some things in November, but it doesn't look like that's going to happen this year. Everything is waiting for 2024 when we're going to have, I hope, a much more interesting year with, well, I mean, Apple Vision Pro.
Vision Pro with Apple Watch series X, the OLED iPad Pros, a bunch of new Mac updates. We'll get the M, three versions of the MacBook Air, presumably the Mac Mini as well. New Mac studio.
Probably new Mac Pro. New iPad Mini, new iPad Air, new entry level iPad, redesigned magic keyboard for iPad, and then who knows what else? New stuff for services, maybe apple Pencil Three. I think there's loads of potential for next year.
You mean this wasn't like the whole heavily rumored iPad and the new pencil that wasn't the Apple Pencil Three? Yeah. I'm sorry, weren't we supposed to get new iPads? Wasn't there like a very concrete report out there that said we were supposed to get new iPads? Didn't come from us, but we got the the rumor the rumor community has been through the mill this past month. It feels like we've been expecting one thing, then expecting another, then we're not expecting that anymore and now we're expecting something else.
And then we just get a random event and max that we actually got updated in January. Yeah, I should rephrase. It's not like we're never wrong.
I mean, it happens, people get wrong stuff all the time, but I feel like things have got more messy in recent months. I don't think I've seen the kind of Apple rumor community I thought we were as confused as it was recently, sure, but I thought all the stuff that we were like, constantly talking about and saying, like, this is going. So two weeks before the event, at the pretty much any sort of event at all, and we only really had wind of some sort of Mac related announcement.
It was not clear what that would be. If you go back a week before that, we were talking about how the MacBook Pros were coming out next year. If you go back before that, we were expecting iPads and we were not expecting any sort of Apple Pencil.
If you go back before that, we were talking about different iPads. So it feels like things have got very confused. I don't know why that is.
It feels like there's been a lot of contradiction and a lot of confusion, which we don't like. We don't want to mislead people. No one in the Apple community does.
I don't think it's intentional. I don't think it's anyone's fault, really. I just don't understand why there has been so much confusion and very reliable people saying, this isn't happening and then it is, and then they change their information and they're obviously getting new information to update that.
So it's interesting. It's an interesting time, at least. I don't remember a time, at least as far as I've been doing this, that things have been quite so quite so messy.
I don't know what you think. I don't know. Some people find it a little bit exhausting.
I find it intriguing. I might be a little bit of both. I get exhausted talking about the same stuff over and over again.
I just kind of want it to happen. But I am intrigued. It's like, what is correct and what's not? And so once we got wind of an event and I've been making videos about it, like, all the stuff that we could expect.
I felt like most of the time we're pretty good about major things that happened. Yeah. So this is it.
This is all the stuff for the year. Before we wrap, I will ask you what is the one thing that you are bummed about that didn't come out in 2023 that you're looking forward to seeing in 2024? Can it be something that wasn't rumored for this year? I guess I'll allow okay, in that case, I'm going to go for the it's tricky. I've got kind of got two things in my mind, but go ahead, Sam.
It would be the Apple Watch series ten next year, this redesigned model, and probably the OLED iPad Pro, because also it's due to be a redesign. And that iPad Pro from 2018 is so good. It still feels so modern, even though it's actually quite an old device at this point.
So I'm really interested to see how that evolves. I'm probably in the iPad market, but also just like, can we get new AirPods Max, please? Can we see some updates to it? I don't know if you've seen the rumors about the new AirPods Max, but you're not going to be happy. Great.
Yeah. Well, yeah. Can't wait to talk about this at another time.
Yeah, this is probably our single most negative episode, but I promise we're not always like this. I mean, negative or like, consider it. Sometimes it's okay to be critical.
Sometimes it's justified. Most of the criticism wasn't even because of the products, and so Apple shouldn't even be upset about that. It's not like I'm saying don't go and buy any of these products.
In fact, I'm saying the opposite. These are definitely both worth the upgrades. It just depends on what you already own, which is the case for 99.9%
of the products that get released year over year. If you got an iPhone last year, you probably don't need the iPhone this year unless X, Y, and Z. But if you're an M One user of any machine and you're like, what's the M three going to bring me? Is it worth it? Probably, yeah, I think it's going to be worth it for you.
So, yeah, it's just the whole way it went about was, like, a little confusing to me and definitely for you. And so I would love to hear from everybody else. Let us know.
Comments, Twitter, x. Anyways, we'll catch everybody in the next episode. You.
