What, and lose all that extra profit??? Unthinkable! 😉
Apple likes to hide its various development costs within its hardware packages. The more that they can combine all their software and hardware development into a single indivisible package, the easier it is for them to justify the markups they desire. (And this concept goes all the way back to Jobs' original Mac design.)
I think Apple reached their own nirvana when they broke into the cell phone market. An incredibly expensive all-in-one device that users are happy to purchase and then simply throw into the trash a year or two later, only to buy another one. Macs are being driven towards this model as well...