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Joking part, here's a Mac Mini article by Ashraf Eassa at fool.com with his take on the Mac Mini Saga (tm). I'm linking the article right here for comment. There's actually no new insight there - only his take on the recent Bloomberg article on the matter which has been heavily debated here. My earlier point was that going more 'pro' with the Mac Mini - including more expensive memory and storage options as well as decent CPU could attract a higher selling price.


That's a bit missing the point. The entry level Mac Mini 2014 has the same processor as the MBA 2014 entry model. They merged the volume of both entry models to drive up the economies of scale on that processor. If Apple is release a new Mini at the same time as a new MBA is is more than likely they are going to do the same thing now. At least for the entry models. They shared before, so they are probably sharing again.

The MBA moved up in 2017 to an i5 5350U ( still 2 cores ) .(retails in the $315 range). If map to the 8th generation with the some suffix then there is a i5 8350U ( about $297 ) , but that backslides a bit on GPU and technically Kaby Lake Refresh (although year old refresh might have higher discounts from Intel. ) . There are suppose to be some Whiskey Lake speed bumps in this zone too ( but perhaps still now relief on the GPU backslide. )


Ashraf compares top SKU Haswell i7 options and uses the Coffee Lake 28w i7 part as his presumed top SKU for 2018.

That goes to perhaps the top end SKU standard configuration ( Best of 'good, better, best" ) or probably BTO, but that end of the spectrum probably doesn't completely define the Mini.

MBA has same entry issue. Need to hit lower price points. The bottom end of the mini has the exact same issue.


for the 2014 model the major beef was lack of expandability for hobbyists who may want to buy a base model and upgrade it later compounded with the loss of the quad core model. Outdated Thunderbolt 2 is also an argument against.

Quads are readily available even on the lower end of the set of processors Apple would likely pick. Intel's dual with revived AMD has made that really a non issue. ( Even more so with the Whiskey Lake refresh coming in Q4 (around same time as Mini and MBA. )


The final argument against the 2014 is the continuing lack of update year on year leaving us with what is now a comparative dinosaur in compute terms - one that professionals with some modicum of knowledge on specs wouldn't touch. For me, the lack of road map kills the Mini for serious professionals - at least with an annual update like Apple do with the iMacs and MacBook Pros any delay recently has been down to Intel delays with the CPU which - without Apple overtly admitting it - can be independently presumed by a bit of tech journalism.

if Apple got on to an approximately 2 year schedule with a regular cadence that would probably be fine. The iMacs and MBP have gone stale in certain years over the last 3-4 also. Intel, is keeping they 'yearly" update with tons of "refried beans" this year. Other than the gross security bug fixes (to some later in the year) and clock tweaks ( somewhat at the expense of power) there isn't really alot going on. Moving 4 cores down the line up is to a large extent a price point move, not a technology improvement move.

AMD has yet to put down a stable yearly track record too. ( this year looks on target, but they are way off the yearly cadence in GPU. )

Every 18-24 months probably won't be complained about too much if it keeps costs under control. ( If the Sun comes up there will complaints about Apple in macrumors forums. Large scale in user community the vast majority aren't going to be buying quickly. )


Perhaps what the Bloomberg report is trying to say is that the era of the cheap Mac Mini as the introductory device for Windows switchers is over but Apple are deciding to evolve it into a product for the "app developers, home media centres, and server farm managers" rather than quietly killing it.

I don't think it is talking about the lower end at all. Primarily because it isn't interesting to the stock speculators that read Bloomberg. The lower end will help keep Apple's unit numbers from backsliding, but if Apple can drive the average selling price higher, it has similar impact the iPhone X has had. ( less iPhones ... more money. Good, buy the stock. )

How the MBA takes over the Mini's pricing spots when the MBA has a substantially bigger Bill of Materials (BOM) is kind of hand waving. Not sure how Apple would actually do that.


Even the average consumer will start to see that 4 cores, 8 threads on every other Mac product will make the 2014 Mini look a total waste of money regardless of the HDD or RAM options once benchmarks start to come in.

But that is why even if the Mini is a "lower priority" Mac, Apple has to do something now. Demand for the Mini will fall off a cliff if the entry MBA has 4 cores. Mini has no other problem in that Apple has been lazy and has done absolutely nothing. The "no nothing" decision tree option for them has finally disappeared.

I think if Apple sees some activity of "pros" buying up a higher amount of the top end BTO configurations the Mini won't fall all the way back to " lower/lowest priority" Mac status and another 4 year "Rip van Winkle" drought. Apple is trying to look for something to keep them interested. The low end Mini price points are more necessary (reaching minimal volume targets ) than interesting for them.
 
Well - God has spoken (no disrespect)!

Excuse me - permit me to explain:

Unless you've been extremely busy leaking info from Apple in the clouds and didn't have time to notice us down here - there are some very competent folks in this forum who quite obviously understand the Mac infrastructure and it's elements enough to know the Mini and MacPro have never shared the same chassis and the only reason we explore all possibilities is because your God does not see fit to build faith and lead by example.

Your God has no Bible.

When considering the masterful execution of the headless desktop product-line it becomes clear Apple is quite capable of being "disruptive" - we are then most prepared for that disruption should it occur.

If you have something factual to add - bring it!

... and please share with us how you came to behold the future of the headless Mac and did you see the thermal envelope on the event horizon - it was glorious.
Yeah, and there are more than a few faithless souls in this forum who, in their infinite wisdom, have declared the almost certain demise of the Mac Mini.

Now many of the same are getting all excited about the new Mac Mini, which is almost certainly coming.
 
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so the latest rumors says the new mac mini can be config from dual core i5 to quad core i7 CL, 8 gb ram for the dual core i5, and for the quad cores 16 or 32 Gb RAM, no dGPU, usbC TB3 ports, usbA HDMI, 256/512/1/2 SSD options
 
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so the latest rumors says the new mac mini can be config from dual core i5 to quad core i7 CL, 8 gb ram for the dual core i5, and for the quad cores 16 or 32 Gb RAM, no dGPU, usbC TB3 ports, usbA HDMI, 256/512/1/2 SSD options

No i3 -that's not for immediate purchase -interesting to know at which cost the i5's could be
No doubt as recently menioned elsewhere -mac mini's will be premium products
 
That's a bit missing the point. The entry level Mac Mini 2014 has the same processor as the MBA 2014 entry model. They merged the volume of both entry models to drive up the economies of scale on that processor. If Apple is release a new Mini at the same time as a new MBA is is more than likely they are going to do the same thing now. At least for the entry models. They shared before, so they are probably sharing again.

The MBA moved up in 2017 to an i5 5350U ( still 2 cores ) .(retails in the $315 range). If map to the 8th generation with the some suffix then there is a i5 8350U ( about $297 ) , but that backslides a bit on GPU and technically Kaby Lake Refresh (although year old refresh might have higher discounts from Intel. ) . There are suppose to be some Whiskey Lake speed bumps in this zone too ( but perhaps still now relief on the GPU backslide. )




That goes to perhaps the top end SKU standard configuration ( Best of 'good, better, best" ) or probably BTO, but that end of the spectrum probably doesn't completely define the Mini.

MBA has same entry issue. Need to hit lower price points. The bottom end of the mini has the exact same issue.




Quads are readily available even on the lower end of the set of processors Apple would likely pick. Intel's dual with revived AMD has made that really a non issue. ( Even more so with the Whiskey Lake refresh coming in Q4 (around same time as Mini and MBA. )




if Apple got on to an approximately 2 year schedule with a regular cadence that would probably be fine. The iMacs and MBP have gone stale in certain years over the last 3-4 also. Intel, is keeping they 'yearly" update with tons of "refried beans" this year. Other than the gross security bug fixes (to some later in the year) and clock tweaks ( somewhat at the expense of power) there isn't really alot going on. Moving 4 cores down the line up is to a large extent a price point move, not a technology improvement move.

AMD has yet to put down a stable yearly track record too. ( this year looks on target, but they are way off the yearly cadence in GPU. )

Every 18-24 months probably won't be complained about too much if it keeps costs under control. ( If the Sun comes up there will complaints about Apple in macrumors forums. Large scale in user community the vast majority aren't going to be buying quickly. )




I don't think it is talking about the lower end at all. Primarily because it isn't interesting to the stock speculators that read Bloomberg. The lower end will help keep Apple's unit numbers from backsliding, but if Apple can drive the average selling price higher, it has similar impact the iPhone X has had. ( less iPhones ... more money. Good, buy the stock. )

How the MBA takes over the Mini's pricing spots when the MBA has a substantially bigger Bill of Materials (BOM) is kind of hand waving. Not sure how Apple would actually do that.




But that is why even if the Mini is a "lower priority" Mac, Apple has to do something now. Demand for the Mini will fall off a cliff if the entry MBA has 4 cores. Mini has no other problem in that Apple has been lazy and has done absolutely nothing. The "no nothing" decision tree option for them has finally disappeared.

I think if Apple sees some activity of "pros" buying up a higher amount of the top end BTO configurations the Mini won't fall all the way back to " lower/lowest priority" Mac status and another 4 year "Rip van Winkle" drought. Apple is trying to look for something to keep them interested. The low end Mini price points are more necessary (reaching minimal volume targets ) than interesting for them.

Apple have missed opportunities to refresh the Mac mini for years now: 2015 was a bad year because of the Broadwell debacle - releasing a Mini there wouldn't might have detracted from the iMacs that missed out, 2016 should have been the logical time for them to update with a 2 year cadence but for what I think became the complete mess that was the MacBook pros that year (keyboards, batteries failing key test, and the touch bar), with 2017 being the year that work on the modular Mac Pro started.

The advent of quad core coffee lake, as we both agree, leaves Apple having to refresh or PC makers at all level of the game can claim to be magnitudes faster than similar 'obviously outdated' Apple products. I'm one of many Aperture users forced off that software and onto Lightroom and my Photography CC subscription allows me to install Lightroom CC and Photoshop CC on Windows hardware. If it wasn't for the fact that I also use Final Cut Pro X (yes, let's not open that particular can of worms Apple) then the options offered by Ryzen and Coffee Lake Intel ought to make PCs a very attractive option - more so if I wanted to use Premiere Pro CC.

In a separate post I have suggested that Apple could be cutting costs by getting a great deal on the still-current-for-now i5-8250u CPU to go into a cheaper MBA replacement - this CPU then gets put into the Mini. There's been several iterations of the MBA over the last 4 years, some of which have even gone into the base iMac which later took its hardware from the non Touch Bar MacBook Pro, while the Mini has languished unloved during that entire time.

As for quads being available on lower end hardware, somewhere in this thread or one of the similar threads that have popped up I have mooted a half way house solution involving using the i5-8250u which satisfies the bottom end (shareholder driven) model - these shareholders might accept a price increase back to $599 for a base model because all Macs realistically need to have 8Gb of RAM and have been getting 8Gb of RAM when refreshed over recent years.

To continue using the same motherboard chipset design the upper tiers would include the same CPU but add a discrete GPU option. This would also help headless Mac users connect direct to a future 4k or 5k Apple monitor with decent performance if required while users who did not require the built-in GPU would use that budget on better quality storage options - more hard drives, fusion, SSD.

This would be not unlike how the 2011 Mac mini range panned out - the middle SKU there included a dGPU while the top end one was a quad server model with 2 hard drives if I recall. The current case configuration could be re-used or - if I were a marketing guy at Apple - I might have run the numbers on engineering a nostalgia case design with a side door for users to easily access upgradable RAM and storage.

If the CPU/motherboard is largely constant, then value is added with better storage options. If you can find a reason to add even a modest discrete graphics option so Mini users aren't forced to add boxes all over their desk so much the better. Server farm guys like Mac mini Colo would buy these machines in the hundreds if they had a server tray friendly case configuration and I'm guessing they'd put a bit of pressure on Apple to make RAM and storage replaceable to reduce downtime.

Apple do have longstanding reliability issues with discrete GPUs on certain models, with the added problem that these GPUs will look even more out of date if they were left without upgrade for 4 more years, but also for the long term issues over the years.

I'm sure Mac Mini users would accept a 2-yearly update routine, especially with Intel's roadmap not looking too steady these days thanks to the 10NM transition to Ice Lake causing problems. October 2018 followed by October 2020 would be fine by me.

By adding discrete GPU Apple could even decide that an annual bump could include a better GPU every other odd year instead of CPU bump and rather than having to limit themselves to a 25w TDP for a dGPU + 15w for the CPU they could go with the crowd pleasing mini-cheesegrater design which might even give themselves room to cool a 65-100w TDP combination using desktop CPUs donated from the 21.5" iMac.

Without thinking in these terms, potential Mac buyers on a mid-level budget would surely find $999 better spent on an quad core MBA replacement which outperforms a top end 2014 Mac mini. People with less to spend may be persuaded by the argument that such an MBA represents better value for money then any tier of that Mini - I certainly would be saying that a 2014 Mini is the poorest value of all if the rest of the Mac range has gone quad core with better integrated graphics than the Haswell Iris Graphics by the end of this year.
 
No i3 -that's not for immediate purchase -interesting to know at which cost the i5's could be
No doubt as recently menioned elsewhere -mac mini's will be premium products

There are a number of companies that would buy the Mini by the pallet if they came with a 'premium product' configuration. Alex Lindsay (PixelCorps) is a big proponent of the Mini, and has stated that he has and would continue to purchase the Minis for his business... a well configured Mini in the $1500-2000 price range would be a great product for companies like his.
 
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For modern Apple SSDs you have to be looking at Samsung 970Pro PCIe for NAND storage.That's not cheap - most people here will be looking at second or third tier TLC NAND made by no-name brands - still worthy of looking at over HDD but a price difference still exists for the truly high performing SSDs.

To give an example - 1Tb of 970Pro M2 SSD costs twice as much as 860EVO SATA SSD which is itself better performing than budget brands.

The upgrade generally costs about the same as to buy the whole drive, excluding the fact Apple get to keep the drive you upgraded from. E.g

upgrading to the 1TB from 512GB is £360. You can actually buy the 1Tb of 970Pro M2 SSD for £385. So Apple valued the 512GB at £25 (real price £203)

https://www.scan.co.uk/products/1tb...-mlc-v-nand-3500mb-s-read-2700mb-s-write-500k


A fair price even with Apple tax would be £200 for the upgrade.

Price of bigger drive - price of smaller drive + £18 Apple tax
£385 - £203 + £18 = £200

Apple are charging £178 Apple tax for 1 upgrade!!

It gets even crazier for the 2TB upgrade
2TB drive price - 512GB price = fair cost of upgrade
£629 - £203 = £426

Apples cost = £1080 !!!
Thats £654 Apple tax !!
 
I think if Apple sees some activity of "pros" buying up a higher amount of the top end BTO configurations the Mini won't fall all the way back to " lower/lowest priority" Mac status and another 4 year "Rip van Winkle" drought. Apple is trying to look for something to keep them interested. The low end Mini price points are more necessary (reaching minimal volume targets ) than interesting for them.
Agreed, although I think there is a question of how much volume (both in terms of unit volume and P&L) would be necessary in order to put the mini back onto Apple’s radar as a priority area (given that it’s generally accepted/assumed that the mini is Apple’s lowest volume Mac) and whether the market for a high-end mini is big enough to achieve that.

This may also be a marketing play (as I think you suggested here) - to send “pro” buyers the message that Apple is still interested in addressing their use cases. But I can’t imagine Apple really wanting (or allowing, frankly) many “pro” buyers to get away with buying into the Mac system at the relatively low price point of a high-end mini - they are going to want to push those “pro” buyers to higher-revenue (and presumably higher-margin) Macs.
 
There are a number of companies that would buy the Mini by the pallet if they came with a 'premium product' configuration. Alex Lindsay (PixelCorps) is a big proponent of the Mini, and has stated that he has and would continue to purchase the Minis for his business... a well configured Mini in the $1500-2000 price range would be a great product for companies like his.

That would be horrible for consumers. Much better to buy a MacBook Pro at that price.
 
What bothers me in this whole discussion is that we talk about Apple as if developing a new desktop box is a multibillion commitment and if Apple screws this up their whole company goes down. When in reality it's quite the opposite. It's again only the corners Apple put themselves in that make it difficult, not the task itself in hand. They could even do it as an image project and not notice any scarcity on resources or money.
 
apiro wrote:
"What bothers me in this whole discussion is that we talk about Apple as if developing a new desktop box is a multibillion commitment"

Yup.
Look at the smaller companies that introduce new "desktop boxes" EVERY YEAR, in numerous variations, large, small and in-between.

It doesn't take a lot of resources or a big design team to accomplish this.

Apple could easily turn out two revisions of the Mini every year with a little dust off the collar and a snap of their fingers if they wanted to.

For them, it's only a question of:
Do they WANT to do this?
 
Agreed, although I think there is a question of how much volume (both in terms of unit volume and P&L) would be necessary in order to put the mini back onto Apple’s radar as a priority area (given that it’s generally accepted/assumed that the mini is Apple’s lowest volume Mac) and whether the market for a high-end mini is big enough to achieve that.

This may also be a marketing play (as I think you suggested here) - to send “pro” buyers the message that Apple is still interested in addressing their use cases. But I can’t imagine Apple really wanting (or allowing, frankly) many “pro” buyers to get away with buying into the Mac system at the relatively low price point of a high-end mini - they are going to want to push those “pro” buyers to higher-revenue (and presumably higher-margin) Macs.

Yes but what about the people who don't want to buy into the iMac because of the locked-in screen? They are currently around 12 months away from a new modular Mac Pro which may even be out of their budget. I'll ignore the 'current' 2013 Mac Pro which is a fairly lame product with GPUs outflanked by modern Mac offerings. The original Bloomberg Mac Mini article from last week mentioned "app developers, home media centres, and server farm managers". App developers may not be interested in iMac options while a headless Mac is obviously preferable for home media centre use (despite the loss of Front Row) and it's clear that the likes of Mac Mini Colo will have had talks with Apple because they can place huge orders for the right spec Minis.

In terms of volume vs profit isn't the accepted wisdom that the iPhone is priced the way it is for profit rather than volume? There's been numerous articles over the years about how Apple have captured the majority of the profit in the phone market while other manufacturers chase volume to make up their $$$ with thinner margins. The point about the iPhone is that a large number of people still choose to buy them which delivers a LOT of profit to Apple. By way of some comparison, perhaps Apple have figures to show them that over the last 4 years PC switchers are increasingly looking towards the MacBook Air when moving to the Mac platform leaving the Mini increasingly in the domain of the hobbyist prosumer and professional with specific (headless Mac) needs?

Coffee Lake 6 core CPUs may be encouraging Apple to finally do something with the Mac Mini because they could be forecasting a collapse in sales as 'professionals' finally abandon the profitable upper SKUs. With Phil Schiller accepting that some professionals buy the Mini - the specific quote is "a mix of consumer with some pro use" perhaps they have finally decided to try and explore just how much profit they could make off professionals if the offer was something they could get behind? Or is there some concern that the 21.5" iMac, even with 6 cores, isn't going to be attractive enough for these professionals?

We see in a different story by Bloomberg that the iPad Mini 4 is about to get neglected again - it was launched in its current state in September 2015 - with a now ancient A8 CPU making it almost as old as the Mac Mini. Where is the iPad Mini almost certainly coming thread? ;)
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apiro wrote:
"What bothers me in this whole discussion is that we talk about Apple as if developing a new desktop box is a multibillion commitment"

Yup.
Look at the smaller companies that introduce new "desktop boxes" EVERY YEAR, in numerous variations, large, small and in-between.

It doesn't take a lot of resources or a big design team to accomplish this.

Apple could easily turn out two revisions of the Mini every year with a little dust off the collar and a snap of their fingers if they wanted to.

For them, it's only a question of:
Do they WANT to do this?

I get the feeling from over the years that the Mac engineering department isn't as big as some might think - when Apple have to re-assign engineers between projects you assume they like a lean team they can trust not to leak stuff. It's just a bit counter productive when you want to get stuff done but they are also operating within a budget too and I guess staff resources is just one of those things. Remember these guys might have been perfecting the Home Pod, testing the 2016 MacBook Pro, fixing the MacBook Pro keyboard, or working on the modular Mac Pro...
 
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"I get the feeling from over the years that the Mac engineering department isn't as big as some might think"

No.
Apple is the world's richest corporation, perhaps the first $1 trillion corporation.


Designing a small computer box is tiddlywinks for an outfit like this.

They just don't WANT to do it.
 
apiro wrote:
"What bothers me in this whole discussion is that we talk about Apple as if developing a new desktop box is a multibillion commitment"

Yup.
Look at the smaller companies that introduce new "desktop boxes" EVERY YEAR, in numerous variations, large, small and in-between.

It doesn't take a lot of resources or a big design team to accomplish this.

Apple could easily turn out two revisions of the Mini every year with a little dust off the collar and a snap of their fingers if they wanted to.

For them, it's only a question of:
Do they WANT to do this?

Yes I don't think it would take much for Apple to update the Mac mini. That's pretty obvious. Either Apple chose at the last minute to redesign the Mac mini and refocus it as a pro product and that's what's holding up the delay or they have simply not updated it because it's going to be discontinued. I just don't think I can believe that Apple ran out of engineering resource to update the Mac mini, even if it was just a processor and RAM update on the interim. I know there is always a shortage of engineers in Silicon Valley, but for Apple's size, I'm sure they have enough resource to manage what they've got.
 
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We see in a different story by Bloomberg that the iPad Mini 4 is about to get neglected again - it was launched in its current state in September 2015 - with a now ancient A8 CPU making it almost as old as the Mac Mini. Where is the iPad Mini almost certainly coming thread? ;)
You see, iPad model range is quite huge and one could say, considering the trends in phones and even iPhones (which said Plus is not necessary), bigger iPads is the new iPad Mini. It's quite different to Mac vs iMac - iMac is not just a bigger Mac Mini. It's like saying "why you need iPad Mini? you have Macbook 12" now". There is just no replacement to Mac Mini in the Macs line.
I get the feeling from over the years that the Mac engineering department isn't as big as some might think - when Apple have to re-assign engineers between projects you assume they like a lean team they can trust not to leak stuff. It's just a bit counter productive when you want to get stuff done but they are also operating within a budget too and I guess staff resources is just one of those things. Remember these guys might have been perfecting the Home Pod, testing the 2016 MacBook Pro, fixing the MacBook Pro keyboard, or working on the modular Mac Pro...
The thing is... we might be grateful in several years when the engineers who might have worked on the new Mac Minis or modular Mac Pros will instead make Apple Car happen (I hyperbolise but still). But those who don't need Apple Car at all but need Mac Mini and even those who need both Apple Car and Mac Mini - they're in their right to get angry at Apple for not giving resources to the Macs as Apple can and chose not to do it. It's not like they (we) are asking for something that Apple cannot do.
As for perfecting Home Pod, fixing MacBook Pros etc etc... even as an engineer myself I'll say it - they should work better next time to have less support to fix thereafter. It's not like they're a bunch of low paid developers doing home page for some non-IT company. They're the best of their kind. If they cannot do the simple things good with all the resources they have - they should find what's wrong with them as fast as possible.
 
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They're the best of their kind. If they cannot do the simple things good with all the resources they have - they should find what's wrong with them as fast as possible.

I used to think ... the category where the paradigm of "more for less year-after-year" thrived was "technology" up until about the last 7-years - this paradigm somewhat like "Moores Law" has reached a ceiling ... imposed not by limitations in technology but instead by profit - control and greed.

As a breakthrough company matures a technology they become more calculated as time goes by ... essentially executing power over the fold. Well done Apple ... you've empowered us (2012 Mini power/flexibility) to want what we can't have.

We now have dreams Apple can't (won't) fill.

But hey ... nobody's perfect and the true test of a champion is ... well I guess we'll have to see ... there is a new Mac Mini almost certainly coming!

In retrospect ... I don't necessarily expect "revolutionary" in the desktop area but I sure as hell expect a company to continue doing what it does "well" - at this, Apple has failed to lead in the headless desktop arena and, as of late, they have stopped doing what they do well which is "making Apple the obvious choice" and things like MagSafe vs dongles and fixed RAM - so let's hope for the best year after year.
 
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I don't necessarily expect "revolutionary" in the desktop area but I sure as hell expect a company to continue doing what it does "well"
This. Keeping the Mini fresh and competitive requires minimal engineering input from Apple. The form is fine, just the basic chipsets and I/O that need upgrading.
 
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This. Keeping the Mini fresh and competitive requires minimal engineering input from Apple. The form is fine, just the basic chipsets and I/O that need upgrading.

Agreed. I honestly think a large part of the reason is that they make more profit on laptops and the iMac. Why sell someone just the components, when you can see them a screen as well as make extra money. Since Tim Cook took over we know Apple are all about pleasing shareholders. Customers come a distant second. It's a shame, but true. Lets hope this new Mac Mini is a revival of the line.
 
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Last year there was a rumor that Apple had new mini’s that they used internally, with cases made out of recycled iPhones! :)
Lol,
maybe the top is glass, sides aluminum and bottom is steel?
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In terms of volume vs profit isn't the accepted wisdom that the iPhone is priced the way it is for profit rather than volume? There's been numerous articles over the years about how Apple have captured the majority of the profit in the phone market while other manufacturers chase volume to make up their $$$ with thinner margins. The point about the iPhone is that a large number of people still choose to buy them which delivers a LOT of profit to Apple.
Profit rather than volume is what they want us to think.
image.png

Of course they have a huge volume, but also, they are selling huge volumes of old models in developing countries. Maybe their relative profit is more, maybe less. But what their real strategy is, they keep manufacturing old models and selling them where new models are simply too expensive.
We see in a different story by Bloomberg that the iPad Mini 4 is about to get neglected again - it was launched in its current state in September 2015 - with a now ancient A8 CPU making it almost as old as the Mac Mini. Where is the iPad Mini almost certainly coming thread? ;)
iPaMini is now like Airport Express, badly outdated, last of its kind and then there are people, who don't think technical aspects and just like the size and buy it. For how many years? Can it handle iOS13? Will there be special ripped version of iOS14 for it? How can I get that ripped version to my iP6? :D
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Agreed, although I think there is a question of how much volume (both in terms of unit volume and P&L) would be necessary in order to put the mini back onto Apple’s radar as a priority area (given that it’s generally accepted/assumed that the mini is Apple’s lowest volume Mac) and whether the market for a high-end mini is big enough to achieve that.
I have told myself that it is generally almost certain that MP is lowest volume mac.
In amazon.com desktop top100 MM2.6GHz is #63 and MP is not in the list.
(It is funny that you can buy new topped mm there for $1599 and used mp for $1850. Both probably manufactured in same year...)

But talking about 2 different chassis ("pro" & "non-pro") is something mini's volume won't stretch.
Unless there's something else behind it. Did mMP hit some sort of crazy design problem and it is postponed and bigger mini is here the band-aid for the year 2019?
 
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