Joking part, here's a Mac Mini article by Ashraf Eassa at fool.com with his take on the Mac Mini Saga (tm). I'm linking the article right here for comment. There's actually no new insight there - only his take on the recent Bloomberg article on the matter which has been heavily debated here. My earlier point was that going more 'pro' with the Mac Mini - including more expensive memory and storage options as well as decent CPU could attract a higher selling price.
That's a bit missing the point. The entry level Mac Mini 2014 has the same processor as the MBA 2014 entry model. They merged the volume of both entry models to drive up the economies of scale on that processor. If Apple is release a new Mini at the same time as a new MBA is is more than likely they are going to do the same thing now. At least for the entry models. They shared before, so they are probably sharing again.
The MBA moved up in 2017 to an i5 5350U ( still 2 cores ) .(retails in the $315 range). If map to the 8th generation with the some suffix then there is a i5 8350U ( about $297 ) , but that backslides a bit on GPU and technically Kaby Lake Refresh (although year old refresh might have higher discounts from Intel. ) . There are suppose to be some Whiskey Lake speed bumps in this zone too ( but perhaps still now relief on the GPU backslide. )
Ashraf compares top SKU Haswell i7 options and uses the Coffee Lake 28w i7 part as his presumed top SKU for 2018.
That goes to perhaps the top end SKU standard configuration ( Best of 'good, better, best" ) or probably BTO, but that end of the spectrum probably doesn't completely define the Mini.
MBA has same entry issue. Need to hit lower price points. The bottom end of the mini has the exact same issue.
for the 2014 model the major beef was lack of expandability for hobbyists who may want to buy a base model and upgrade it later compounded with the loss of the quad core model. Outdated Thunderbolt 2 is also an argument against.
Quads are readily available even on the lower end of the set of processors Apple would likely pick. Intel's dual with revived AMD has made that really a non issue. ( Even more so with the Whiskey Lake refresh coming in Q4 (around same time as Mini and MBA. )
The final argument against the 2014 is the continuing lack of update year on year leaving us with what is now a comparative dinosaur in compute terms - one that professionals with some modicum of knowledge on specs wouldn't touch. For me, the lack of road map kills the Mini for serious professionals - at least with an annual update like Apple do with the iMacs and MacBook Pros any delay recently has been down to Intel delays with the CPU which - without Apple overtly admitting it - can be independently presumed by a bit of tech journalism.
if Apple got on to an approximately 2 year schedule with a regular cadence that would probably be fine. The iMacs and MBP have gone stale in certain years over the last 3-4 also. Intel, is keeping they 'yearly" update with tons of "refried beans" this year. Other than the gross security bug fixes (to some later in the year) and clock tweaks ( somewhat at the expense of power) there isn't really alot going on. Moving 4 cores down the line up is to a large extent a price point move, not a technology improvement move.
AMD has yet to put down a stable yearly track record too. ( this year looks on target, but they are way off the yearly cadence in GPU. )
Every 18-24 months probably won't be complained about too much if it keeps costs under control. ( If the Sun comes up there will complaints about Apple in macrumors forums. Large scale in user community the vast majority aren't going to be buying quickly. )
Perhaps what the Bloomberg report is trying to say is that the era of the cheap Mac Mini as the introductory device for Windows switchers is over but Apple are deciding to evolve it into a product for the "app developers, home media centres, and server farm managers" rather than quietly killing it.
I don't think it is talking about the lower end at all. Primarily because it isn't interesting to the stock speculators that read Bloomberg. The lower end will help keep Apple's unit numbers from backsliding, but if Apple can drive the average selling price higher, it has similar impact the iPhone X has had. ( less iPhones ... more money. Good, buy the stock. )
How the MBA takes over the Mini's pricing spots when the MBA has a substantially bigger Bill of Materials (BOM) is kind of hand waving. Not sure how Apple would actually do that.
Even the average consumer will start to see that 4 cores, 8 threads on every other Mac product will make the 2014 Mini look a total waste of money regardless of the HDD or RAM options once benchmarks start to come in.
But that is why even if the Mini is a "lower priority" Mac, Apple has to do something now. Demand for the Mini will fall off a cliff if the entry MBA has 4 cores. Mini has no other problem in that Apple has been lazy and has done absolutely nothing. The "no nothing" decision tree option for them has finally disappeared.
I think if Apple sees some activity of "pros" buying up a higher amount of the top end BTO configurations the Mini won't fall all the way back to " lower/lowest priority" Mac status and another 4 year "Rip van Winkle" drought. Apple is trying to look for something to keep them interested. The low end Mini price points are more necessary (reaching minimal volume targets ) than interesting for them.