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June 29 will mark ten years since the original iPhone went on sale in the United States. And just days before the anniversary, a new book detailing the smartphone's so-called "secret history" is set to be released.

the-one-device-secret-history-iphone-book.jpg

The One Device: The Secret History of the iPhone, by technology journalist Brian Merchant, reflects on how the iPhone transformed the world and turned Apple into the most valuable company ever.

An excerpt of the book, which is said to contain exclusive interviews with the engineers, inventors, and developers who guided every stage of the iPhone's creation, has been published on The Verge today:
If you worked at Apple in the mid-2000s, you might have noticed a strange phenomenon afoot: people were disappearing.

It happened slowly at first. One day there'd be an empty chair where a star engineer used to sit. A key member of the team, gone. Nobody could tell you exactly where they went.

"I had been hearing rumblings about, well, it was unclear what was being built, but it was clear that a lot of the best engineers from the best teams had been slurped over to this mysterious team," says Evan Doll, who was then a software engineer at Apple...
The book can be pre-ordered for $18.50 on Amazon in hardcover format ahead of its release on June 20. It's also available to pre-order on the iBooks Store for $14.99 in digital format for iPhone, iPad, and Mac.

Article Link: 'The One Device' Book Covering 'Secret History' of iPhone Available June 20
 
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macduke

macrumors G4
Jun 27, 2007
11,521
15,787
Central U.S.
Hard to believe it has been 10 years since I stood in line to get my original 8GB iPhone, which I still have in it's box on my desk at home. My entire life has changed since those early days of college, but I still use an iPhone. My MacRumors account will also be 10 years old soon! I remember making an account so I could leak information about how many iPhones the Apple Store on the Plaza in KC was getting for launch. That post ended up going around that Apple store, and my friend who leaked it to me said they were questioning everyone about it. He was scared for his job for a while, and I felt really bad. I was still fairly new to Apple stuff, even though I had used some Macs in college, and didn't fully realize how severe the secrecy was surrounding every aspect of the company. I had lurked here for a couple years, but didn't realize that even retail secrecy was so high.
 
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newyorksole

macrumors 601
Apr 2, 2008
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New York.
Hard to believe it has been 10 years since I stood in line to get my original 8GB iPhone, which I still have in it's box on my desk at home. My entire life has changed since those early days of college, but I still use an iPhone. My MacRumors account will also be 10 years old soon! I remember making an account so I could leak information about how many iPhones the Apple Store on the Plaza in KC was getting for launch. That post ended up going around that Apple store, and my friend who leaked it to me said they were questioning everyone about it. He was scared for his job for a while, and I felt really bad. I was still fairly new to Apple stuff, even though I had used some Macs in college, and didn't fully realize how severe the secrecy was surrounding every aspect of the company. I had lurked here for a couple years, but didn't realize that even retail secrecy was so high.

Haha yeah isn't it crazy? I sold my original to get the 3G, 3G to get 3GS and so on and so forth.

I still have all of the boxes though and even the original bag it came in.

I still remember the feeling I had when I got the phone on launch day. Gotta thank my mom though for giving 15 year old me her debit card hahah.

I felt so elite and cutting edge!
 
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userblah

macrumors member
Dec 7, 2007
44
3
Chicago, IL
Hmm.. there is a misspelling in the title of the book. For Apple it's not THE iPhone it's just iPhone. Pretty poor to miss that when you write this book.


Umm...what? If you were to write a book about a ball...lets say the round basketball. Would you say The Secret History of Basketball? No, because that would assume you are talking about the sport. You would say Secret History of THE basketball.
 
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macduke

macrumors G4
Jun 27, 2007
11,521
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Central U.S.
Haha yeah isn't it crazy? I sold my original to get the 3G, 3G to get 3GS and so on and so forth.

I still have all of the boxes though and even the original bag it came in.

I still remember the feeling I had when I got the phone on launch day. Gotta thank my mom though for giving 15 year old me her debit card hahah.

I felt so elite and cutting edge!
Yeah I had been following the rumors for a while and was saving up. I never bought an iPod because I kept thinking an iPhone was in the works. In college, $599 was a lot of money. I remember it was an AT&T store not far from the temp job I had that summer in KC. They had an area near the entrance after you came in where you could play with the iPhone while waiting in line. I remember the first time I pinched to zoom in Maps, or scrolled Safari, or called my friend from that device. It felt like such a far future device. It was so smooth. I remember thinking that the slab of glass felt really weird on my face compared to other phones. I remember everywhere I went, when I had that phone out, people would crowd around me and ask to see it or wanted to know what I thought about it. It's the closest I've ever felt to possessing magic. It's difficult to describe to kids nowadays. My kids will never know a world without multitouch and constant connectivity.
 
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Ant2369

macrumors regular
Jul 20, 2011
135
104
Connecticut
Umm...what? If you were to write a book about a ball...lets say the round basketball. Would you say The Secret History of Basketball? No, because that would assume you are talking about the sport. You would say Secret History of THE basketball.
That's different...iPhone is supposed to be referred to as iPhone never The iPhone. When it was released Apple employees went through training teaching them to call it iPhome....Same with them not liking devices pluralized..
 
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recoil80

macrumors 68040
Jul 16, 2014
3,108
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So Phil was adamant about the hard keyboard. He didn't have much courage back then :D
I think I'm going to read the book, it looks interesting
 
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bunnicula

macrumors 68040
Jul 23, 2008
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That's different...iPhone is supposed to be referred to as iPhone never The iPhone. When it was released Apple employees went through training teaching them to call it iPhome....Same with them not liking devices pluralized..

But, this isn't retail sales. It's a book accounting the history of an item. That item is "the iPhone."

I absolutely get retail employees being told to refer to it as "iPhone" because you don't want anyone to think that "The iPhone" is the name of the device.

I do not think there is any confusion and this product has been around for 10 years.
 
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NightFox

macrumors 68030
May 10, 2005
2,511
2,357
Shropshire, UK
Umm...what? If you were to write a book about a ball...lets say the round basketball. Would you say The Secret History of Basketball? No, because that would assume you are talking about the sport. You would say Secret History of THE basketball.

Yeah but that's following the normal, conventional rules of English, not Apple's who seem to love to dropping the definite article and referring to their devices as collective plural nouns, e.g. "Give iPad this Holiday Season". The only other time I can think of this commonly being used in English is with unpleasant diseases, such as "I got dysentery".
 
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SeminalSage

macrumors member
Nov 10, 2016
90
251
"I had been hearing rumblings about, well, it was unclear what was being built, but it was clear that a lot of the best engineers from the best teams had been slurped over to this mysterious team," says Evan Doll, who was then a(n apparently just okay) software engineer at Apple...

Like being the last kid picked for dodgeball.
 
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marvz

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Aug 27, 2012
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Berlin
This is the dumbest thing I have read in a long long time...
And still it's true. iPhone belongs to Apple and they say it's called iPhone and not the iPhone.
[doublepost=1497371467][/doublepost]
Apple can say whatever they want in their brand guide but no editor worth their salt will accept that as gospel for their style guide.
Eh? It's just the name of the product and since the book is about all iPhones it does make even more sense to call it "The secret history of iPhone".
[doublepost=1497371610][/doublepost]
Umm...what? If you were to write a book about a ball...lets say the round basketball. Would you say The Secret History of Basketball? No, because that would assume you are talking about the sport. You would say Secret History of THE basketball.
Wow. Did you read your own answer? It actually states why it should be called "Secret history of iPhone" - because it's not about one acutal phone but all iPhones and their history.
 
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ChrisA

macrumors G4
Jan 5, 2006
11,812
592
Redondo Beach, California
Yeah but that's following the normal, conventional rules of English, not Apple's who seem to love to dropping the definite article and referring to their devices as collective plural nouns, e.g. "Give iPad this Holiday Season". ....

Apple does this because the unconventional grammar is VERY noticeable to native English speakers. It works about as well as turning up the volume in TV ads, Maybe even better. The missing word is a kind of branding. When you notice it you know it is an Apple product.

But just because Apple does this, does not mean we have to. We are not selling iPhones or trying to creat a brand.
 
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vvs14

macrumors 6502
Sep 16, 2012
256
791
NY
And still it's true. iPhone belongs to Apple and they say it's called iPhone and not the iPhone.
[doublepost=1497371467][/doublepost]
Eh? It's just the name of the product and since the book is about all iPhones it does make even more sense to call it "The secret history of iPhone".
[doublepost=1497371610][/doublepost]
Wow. Did you read your own answer? It actually states why it should be called "Secret history of iPhone" - because it's not about one acutal phone but all iPhones and their history.
Look at launch video of the original iPhone. Steve Jobs himself calls it the iPhone during the presentation...
 
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