And still it's true. iPhone belongs to Apple and they say it's called iPhone and not the iPhone.
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Eh? It's just the name of the product and since the book is about all iPhones it does make even more sense to call it "The secret history of iPhone".
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Wow. Did you read your own answer? It actually states why it should be called "Secret history of iPhone" - because it's not about one acutal phone but all iPhones and their history.
You just called them iPhones