…Consumer type things.
Ok, we all know about gas. Picked up a Wendy’s Single meal today and it cost $9! I remember when a fast food meal was $5, hell I remember when a hamburger was $.35. ?
When I was in high school, my mother was giving me an allowance of $5/day for whatever I needed it for (I had my driver's license at the time). She was a teacher and bound to the campus so didn't want to have to worry about me eating or needing gas or whatever.
If I saved it up, on Fridays a friend and I would go to Long John Silvers after school and we had change left over. Some weeks, I was able to buy a book I wanted at a comic book/game store and then go eat at LJS.
McDonalds wanted around $3 or so for two hamburgers, a large drink and a large fry. The price is more than double that now.
When I was 17 (1987), I helped my grandmother move in to her mobile home. My reward? $5 to spend on a 'good' meal at KFC. Even back then, all that would have bought me was a chicken leg and a small cole slaw. Hardly my idea of a 'good' meal at KFC.
I can remember when gas was 99¢ a gallon. I can remember when the gas pipeline in California broke in 2003 and gas in Phoenix skyrocketed to a little over $4 a gallon. Now…I paid $4.67 this morning.
I think companies at some point also figured out that people will pay for stuff that used to cost nothing or very little. I cannot cite an example at the moment but my wife and I have often discussed this.
OTOH, some things changed for the better. When I was a kid in the 1970s, I was told (and it was strictly enforced) that I could only have one drink for the entire dinner when we went out to eat. That's because refills were the same price. That ended in the early 80s and if restaurants ever tried that again there'd be riots.