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To the Op.

Great post, very accurate, and a spot on description of the Mac Book Air's role in the near future of portable computers.

However, it does not defend the product as it exists now, and as it fits in the current market. People will not and should not buy a product simply on the principle of its innovation and future predecesors.
 
The REAL point...

The real point is a complicated matter that mixes iPhone / iPod touch / MBA / and Mac Mini development. Improvement and progress in each of these products is a step closer to developing a portable PC device that someone simply "plugs in" at home or at the office. The smaller components, the touch screens, the multi-touch pad, and the iMac-like docking station under development are all steps to this device that we will likely see in the next several years, one improvement at a time, until it is introduced as the Mac Nano at a future MacWorld. Print this posting out and put it in your scrapbook for reference around 2010 or 2011.:apple:;):apple:
 
The real point is a complicated matter that mixes iPhone / iPod touch / MBA / and Mac Mini development. Improvement and progress in each of these products is a step closer to developing a portable PC device that someone simply "plugs in" at home or at the office. The smaller components, the touch screens, the multi-touch pad, and the iMac-like docking station under development are all steps to this device that we will likely see in the next several years, one improvement at a time, until it is introduced as the Mac Nano at a future MacWorld. Print this posting out and put it in your scrapbook for reference around 2010 or 2011.:apple:;):apple:

No doubt the Multitouch will be incorporated into all future portable Macs.

And in that line of thought, you really just described any/all portable from Apple –*including the 17" MBP, the 12" Powerbook and the future MBA (with a smaller bezel?).

I guess your post is a bit like Nostradamus' rantings: Being vague means that you can claim your "predictions" is true no matter what happens.
;)
 
No doubt the Multitouch will be incorporated into all future portable Macs.

And in that line of thought, you really just described any/all portable from Apple –*including the 17" MBP, the 12" Powerbook and the future MBA (with a smaller bezel?).

Not exactly. Think iPhone form factor, but it will be plugged into a docking station to make it a desktop PC, or plugged into a laptop "shell" to make it a laptop. All the guts will be in an iPhone-sized unit with peripherals accessed via the docking station, laptop shell, or Bluetooth.
 
No doubt the Multitouch will be incorporated into all future portable Macs.

Have you run through the Multitouch videos on Apple's site? Save for swipe, pinch and rotate, it already is. No one uses it much because it's a bit unwieldy, tending to register taps you don't want registered.

And swipe, pinch and rotate are two-fingered gestures. If Apple cared to, a minor OS feature update would add swipe, pinch and rotate to all current-model Apple-engineered trackpads (as opposed to the third-party parts they were using), dating back to the first MacBook Pros an MacBooks.

There's nothing new here. Nothing at all.
 
the MBA is not trendy, imho.. it's misused engineering power..

Of course you're right. Although that's our definition of the use of this engineering power. It's more evenhandedly described as design and engineering power used to create a perceived need among people who require portability that they again require two computers, not just one.

A post down the line reports the real point is to lead the way into a single device that does all we need. No, the real point is to again split things up so we perceive we need to buy *two* Macs instead of just one. The real point is to sell us two Macs when just one will serve all our needs, reversing the efficient, consumer-friendly, but profit-diminishing single-computer -- usually a good laptop -- trend. Numerous features are missing from the MB Air, even given the current design, would have required no change in design to include, and increased the build cost very little. Why aren't they there? Why have they been left out, intentionally? Because if they were there, you wouldn't need that other Mac, a desktop or more full-featured portable. You can put double-platter 160GB 1.8" drive in a .53-inch iPod, you can find a spot for it in the footprint of an MB Air.

The iPhone is a robust mobile communications device presenting an entirely new and/or greatly enhanced feature-set to the "smart-phone" market, a market it also seeks to expand with its accessibility. The MB Air is an entry-level laptop -- for Apple, where entry-level specifications are usually better than other brands -- stripped down to almost nothing and presented as a revolution in portability by the use of design tricks to create the illusion of something far thinner and lighter than it is in reality.

The iPhone was a significant evolutionary, perhaps revolutionary, step in "smart-phone" human interface design and features. The MB Air is an iPod Sock.

There's nothing sinister at work. They're just trying to make a buck off their relatively newfound positive name recognition and appreciation of their design. That's capitalism. It's up to us as consumers to see through the smoke and mirrors of their marketing to avoid allowing them to establish a change in the current computer ownership model that is bad for consumers.

The real point of Apple is to make money for their shareholders. They are not the Messiah. They aren't even the Vermont Teddy Bear Company.
 
A post down the line reports the real point is to lead the way into a single device that does all we need. No, the real point is to again split things up so we perceive we need to buy *two* Macs instead of just one. The real point is to sell us two Macs when just one will serve all our needs, reversing the efficient, consumer-friendly, but profit-diminishing single-computer -- usually a good laptop -- trend.

Don't you think that's being a little hard on Apple? They're offering the choice of an ultrathin, ultralight laptop for those who want it. If you still want an efficient, consumer-friendly, single-computer laptop...we STILL HAVE the MacBook and the MacBook Pro. I don't think Apple intentionally left stuff off to force us to buy two computers. As I understand it, they believed most people who bought one would already have a primary computer to supplement the MBA; they weren't just expecting people to buy a new supplementary computer simply to go along with the MBA.
 
Don't you think that's being a little hard on Apple? They're offering the choice of an ultrathin, ultralight laptop for those who want it. If you still want an efficient, consumer-friendly, single-computer laptop...we STILL HAVE the MacBook and the MacBook Pro. I don't think Apple intentionally left stuff off to force us to buy two computers. As I understand it, they believed most people who bought one would already have a primary computer to supplement the MBA; they weren't just expecting people to buy a new supplementary computer simply to go along with the MBA.

I'm not being hard on them. Creating a market for two computer computer per use makes them more money, their mandate as public corporation. The MB Air is neither ultrathin nor ultralight; it's thin and light; it appears ultrathin and by implication ultralight. The standard MB is by far a better portable for the consumer -- hell, the first-generation standard MB is by far a better portable for the consumer.

For a desktop Mac user who requires portability, they must buy a portable Mac, obviously. They are already a two-Mac market. They can get a far better portable in the MB, but whatever. People are however buying or planning to buy MB Airs to supplement 15-inch MB Pros, which are last time I checked, already portable. Even to supplement standard MBs.

The fact is, with the advent of full-featured portables the size, weight and expandability (via ports) of MacBooks, over the last few years, the desktop market has been crashing as computer users migrate to portables only, one computer to serve all their needs. That's a significant sales loss to companies that make desktop computers. Reversing the single-computer trend, to encourage two-computer sales, especially sales of a desktop that will do everything you need matched, for portability, with a "crippled" laptop that won't, that's good for business.

I'm only hard on Apple if you think leveraging their current market position to change a negative revenue trend by presenting a terribly attractive but impractical product designed to reinvigorate sales of multiple computers to one individual for concurrent is somehow wrong or immoral. I don't. I just choose not to buy into that personal computing model. I vastly prefer the one-computer-for-all-uses-portable-and-stationary model. It's more efficient, less hassle, less work in managing two computers, managing your tools of your trade, or entertainment devices or what have you. Oh, and less expensive.
 
I'm only hard on Apple if you think leveraging their current market position to change a negative revenue trend by presenting a terribly attractive but impractical product designed to reinvigorate sales of multiple computers...

Negative revenue trend? They have seen record quarter over quarter growth for a while now. In fact they are just about the only PC manufacturer who has. And that's not because they develop products that force you to buy multiple computers; it's because they have proven to be innovative developers of new technology. If I can get a loaded Mac Mini (or even a low-end iMac) plus an MBA for about the same price as the 17" MBP I was looking at, that's a great deal and I'm a happy camper! Home base plus a portable to use on the fly with dot-Mac to sync them up. Perfect! Steve & company rock!:)
 
Negative revenue trend? They have seen record quarter over quarter growth for a while now.

I've been a .mac subscriber since day one. It's sync function is one of the better solutions in an area where there are no really good solutions. It sometimes, not all that infrequently, creates various problems, especially crazy calendar event duplications that take forever to weed out. Rule around our house for any Mac with my .mac account on it: Do not *ever* turn on .mac sync, on penalty of death. If one of us needs one of my calendars, I publish it, they subscribe to it.

Not Apple's gross revenue trend, the revenue trend in desktop computer sales. Desktop computer sales to people who need portability being the thing that creates the market for the second computer per inividual.

I'm glad you're happy with the solution. However, you are proving my case: You are spending the same amount of money for a vast performance hit on both computers. If you were looking at a 17" MacBook Pro, logic follows you need the storage, and central processing and graphics performance of that model. And the display size. (Speaking of which, where is the display cost in your Mac Mini/MB Air pricing plan?) You're still going to want that if you do need it. So you'll find the Mini frustrating and buy something better performing for your "home base". Then your MB Air is going to seem hideously slow in comparison, even in UI tasks. So when Apple releases a faster MB Air, you're upgrading that, too. Round and round we go, where it stops nobody knows.

I'm not telling you that you shouldn't buy your "combo package" plan. I'm just telling you the truth of what you're getting, and the path it's leading you along: constant management, perhaps AppleCare expense if you buy these warranties, and upgrade replacement of *two* computers instead of just the one that would have served you in both portability and performance.
 
I'm glad you're happy with the solution. However, you are proving my case: You are spending the same amount of money for a vast performance hit on both computers. If you were looking at a 17" MacBook Pro, logic follows you need the storage, and central processing and graphics performance of that model. And the display size.

No matter the manufacturer, if you get two computers for the price of one, you're gonna take a perfomance hit on the two. That's not particular to Apple. What is particular to Apple is that we now have fantastic options and the flexibility to design a Mac system that works for the individual. If someone wants the 17" MBP and all its power, great. If I can now afford to have a desktop AND an ultra-portable while compromising a little on performance, that's awesome. The point is I have a CHOICE that I didn't have before! :)
 
why I think MBA is on the right track

At work with wifi I have a corporate laptop. I prefer to access the internet on it, but when I want to check my email I find myself reaching for the iphone. Its just so much faster, one click and its there. I only use the iphone to surf the net when there isn't a bigger screen. Thats the point of the MBA, it will be light enough to bring with me anywhere in my bookbag with my other papers. I think it will really expand the user experience in that manner. The SSD, which I guess will be super fast on, will be the future. I think that pulling out the MBA will be kind of like pulling a magazine out of the bag: instant gratification. I just hope someone doesn't steal it!
 
I find it interesting they even offered the SSD option at that price. Even though it's competitively priced, it'll be a few years before this thing goes mainstream. Unless you absolutely need the SSD for your work or something I'd say to avoid it now - in a few years it'll all be standard. Other than that I think the pricepoint is pretty good.
 
It's marketing hype. It's hype to sell you a second computer when you already have a perfectly good one that meets all your needs, or you could replace your computer that's getting long in the tooth with just *one* Mac that suits all your needs. Instead you pick up an extra, this MacBook Air, or you buy two new ones. That's why the thing looks so damn nice: there has to be a hook to make you want it so bad you don't care it costs you more and complicates the personal computing segment of your life.
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I think you're being very prescriptive in how people should use computers to make the point you do. You're assuming everyone wants one computer, and that therefore 'needing' two is bad.

first, nobody 'needs' two. the MBA is perfectly enough horsepower for most people's day to day needs. not power users sure, but for many people who just browse, email, do some digital photos.

Also, some people value portability, but don't want a desktop replacement due to size/weight etc. I'm one of them. I've been through that phase. I want enough grunt for video editing and a nice big screen. But a 17" power laptop is just not much fun when you just want to sit it on your lap and check your mail. Its more a portable than a laptop. So I bought an imac.

But I still have a crappy old dell laptop for browsing/email, or for when I'm using the computer and my wife/kids want to use the internet. Its due for a replacement and for me its between the MB and MBA. MB is plenty of power and perfectly usable, but the MBA is tempting because its lighter/slimmer and will be simpler to just throw on your lap in the evening for a spot of browsing.

As the use of computers increases, its quite likely that people will 'want' two computers, and for whom desktop power in a portable chassis is unnecessary.

nothing wrong with aesthetics and size/weight being a factor in choosing a computer. How many of us choose a car based purely on practicality?
 
I'm not being hard on them. Creating a market for two computer computer per use makes them more money, their mandate as public corporation. The MB Air is neither ultrathin nor ultralight; it's thin and light; it appears ultrathin and by implication ultralight. The standard MB is by far a better portable for the consumer -- hell, the first-generation standard MB is by far a better portable for the consumer.

You're out of your tree, bro. Why would I want a MacBook when I don't need most of the stuff it offers? I live where wireless is ubiquitous, and I never use the optical drive on my Powerbook. The MBA is smaller, thinner and weighs less. Even a MacBook takes up quite a bit of space in my bag. The MBA takes up no more space than one of those manila envelopes. You do realize why Apple's ads feature those envelopes, don't you? The MBA isn't much bulkier than a senior thesis or a couple of decent sized term papers.

I don't need a huge hard drive either. Back to My Mac, have you heard of it?

The fact is, with the advent of full-featured portables the size, weight and expandability (via ports) of MacBooks, over the last few years, the desktop market has been crashing as computer users migrate to portables only, one computer to serve all their needs. That's a significant sales loss to companies that make desktop computers. Reversing the single-computer trend, to encourage two-computer sales, especially sales of a desktop that will do everything you need matched, for portability, with a "crippled" laptop that won't, that's good for business.

This is unsupported rubbish. How do you expect anyone to believe this ridiculous conspiracy theory? Not everyone wants a single computer. I like my iMac at home. It has a nice big screen and keyboard. I don't want to use my portable at home, because I'd have to hook up speakers and a monitor to get it how I want it. I prefer a desktop machine. Other people may share their desktop machine with other family members.

The moral of this story is that people are different. Other people have different needs and priorities than you do. You have absolutely zero evidence that this is some kind of conspiracy to sell more desktops. The MBA is aimed at people who need a desktop and a light portable.

Ockham's razor, have you heard of it?

I'm only hard on Apple if you think leveraging their current market position to change a negative revenue trend by presenting a terribly attractive but impractical product designed to reinvigorate sales of multiple computers to one individual for concurrent is somehow wrong or immoral. I don't.

Do you think the Moon landings were faked as well? Or that space aliens shot JFK?

I just choose not to buy into that personal computing model. I vastly prefer the one-computer-for-all-uses-portable-and-stationary model. It's more efficient, less hassle, less work in managing two computers, managing your tools of your trade, or entertainment devices or what have you. Oh, and less expensive.

Your problem is that you simply cannot accept that not everyone is like you. Hence you feel the need to invent risible conspiracy theories like this.
 
Yes, I've heard of Occam's razor (for clarity, Agathon's spelling is a variant, also acceptable, spelled for the man himself; he didn't misspell the word.)

You've obviously heard of Occam's razor but you don't know how to apply it. The case is: a publicly owned for-profit corporation introduces a new, appealing product with numerous limitations over similar, less expensive products they sell, while offering almost no advantage in comparison. Apply the razor: The corporation has created the product seeking additional revenue from it's existing customer base.

That may not be the case, but that's Occam's razor's answer. That the corporation foremost motivation in releasing a product of this kind is recognition that "people are different" is absurd on its face.

Manufacturers of personal computers have a problem today. For the so-called "typical" or "average" uses of a personal computer, the time-to-really-need-an-upgrade window is huge. Circa 2000 it was at least eight years, as anecdotally proven by my wife's G4 Cube. The 450 MHz model. I've been telling her we should get her an iMac. She has a certain design sense and refuses to give up the Cube. A couple months ago, she was complaining it was getting slow. I have a Core Duo Mac, and was like, Ha, of course it's "getting slow". But our eldest child has started to use the that Cube, and turns out she'd junked it up quite a bit. I backed it up and did a fresh install of Tiger. I have a 2GB RAM Core Duo Mac. I figured I was in for a grind. After I reinstalled Tiger on the Cube, for Web, email and word processing, it's not slow at all. So what's the really-must-upgrade window now? It could be 15 years. Apple, has a relatively small, core base of users making up most of their Mac market-share, though that share is growing; their personal computer line cannot survive selling to their share of the market, growing at the pace at which it is, a new computer every 8 - 15 years. It has to be more often. So "gimme-gimme" technology like the MacBook Air makes good marketing sense for generating more revenue faster. That's no "conspiracy theory". That's the fact for today's computer manufacturers: they need to create ways to sell more computers more often.

If your Back to My Mac works for you that's great. A large number of people can't use it to connect to their Macs from outside their local area network. The problem may be insoluble, at least for some long while, as it may require routing configurations no one will make for you at your points of access. (There's some giant security hole, too, but I'm not calling that out, as those things don't tend to make me get all aquiver, and would not affect my use of the feature, if it did consistently work.)

It takes me two seconds to connect an external display and speakers to my notebook Mac. If two second, maybe twice a day, is worth, for you, owning and managing two Macs, your time is either worth a lot less or a lot more than mine -- I'm not sure which one, though. This will take a bit longer, hang on...

Okay, that's an A4 envelope, right? A MacBook fits just fine in an A4 envelope. The fact is the MacBook is 8mm thicker than an Air. You're definitely male; only a male considers 8mm equivalent to around 1.5cm. I'd love to see your magic bag, that a MacBook with the same footprint but 8mm thicker takes up so much more space in your bag than an Air.

Multiple personal computers which one uses to do the exact same things are anathema to efficient personal computing. They're good for business, not for the consumer. Sure, everyone is different, sure, but we can make some general statements about efficiency in personal computing.

All that being said, I like the aesthetics of the Air. I wouldn't have pre-ordered one because I type all day long and I have too try the keyboards for myself. But if there were a 160GB drive in the Air, and the keyboard checked out as I suspect it does, I would buy one . . . Well, in about a couple hours here, according to the gossip. There's no other issue with the Air not soluble. But 80GB internal storage is not enough. Now tell me, seriously, they couldn't have engineered a 160GB drive into the Air? Of course they could have, in the same weight -- I'll give you an extra ounce, max, on weight for the taller drive -- and dimensions. They didn't? Why? Because for me, as I'm sure for others, that makes it perfectly usable as a one-and-only computer, with the external optical, which can be left behind most of the time.

I'll give you the thing this much of a chance. I'll go have a peek at it this morning. My tax refund went into my bank overnight -- for some reason I had next week stuck in my head. So if this thing is so fantastic I'm willing to point my iTunes and possibly iPhoto library to a second external USB2 drive, and then let Time Machine back up both the MB Air and the second external USB2 -- which I consider a bit of an extra hassle, but okay -- to my primary drive, a FireWire and USB2 model (I refuse to back-up over WiFi, even n, thank you very much; you're always forgetting the 1.5GB you bought or ripped or whatever and you wait and wait and wait) . . . Anyway, if it's so thin and light and great, I'll buy one -- no, not the SSD model, no way; too much money for a commodity part with a price that will drop way too fast -- and let you know.

If it turns out it's a hassle and won't work as a one-and-only Mac, I can always take it back and lose a little. Or sell it and lose a little more. But no more than a local hotel weekend holiday, I suppose. However if it's pretty obviously about the same rig as a MacBook, I'm not going to lose a penny for an experiment I know from the outset won't come off.





You're out of your tree, bro. Why would I want a MacBook when I don't need most of the stuff it offers? I live where wireless is ubiquitous, and I never use the optical drive on my Powerbook. The MBA is smaller, thinner and weighs less. Even a MacBook takes up quite a bit of space in my bag. The MBA takes up no more space than one of those manila envelopes. You do realize why Apple's ads feature those envelopes, don't you? The MBA isn't much bulkier than a senior thesis or a couple of decent sized term papers.

I don't need a huge hard drive either. Back to My Mac, have you heard of it?



This is unsupported rubbish. How do you expect anyone to believe this ridiculous conspiracy theory? Not everyone wants a single computer. I like my iMac at home. It has a nice big screen and keyboard. I don't want to use my portable at home, because I'd have to hook up speakers and a monitor to get it how I want it. I prefer a desktop machine. Other people may share their desktop machine with other family members.

The moral of this story is that people are different. Other people have different needs and priorities than you do. You have absolutely zero evidence that this is some kind of conspiracy to sell more desktops. The MBA is aimed at people who need a desktop and a light portable.

Ockham's razor, have you heard of it?



Do you think the Moon landings were faked as well? Or that space aliens shot JFK?



Your problem is that you simply cannot accept that not everyone is like you. Hence you feel the need to invent risible conspiracy theories like this.
 
There's so much complaining and arguing about the MacBook Air you'd think Apple was forcing people to buy them.

It's a nice machine if your willing to pay for it. For everyone else there are other options. Let it go.
 
Yes, I've heard of Occam's razor (for clarity, Agathon's spelling is a variant, also acceptable, spelled for the man himself; he didn't misspell the word.)

The learned spell it my way. You can spell it any way you like.

You've obviously heard of Occam's razor but you don't know how to apply it. The case is: a publicly owned for-profit corporation introduces a new, appealing product with numerous limitations over similar, less expensive products they sell, while offering almost no advantage in comparison. Apply the razor: The corporation has created the product seeking additional revenue from it's existing customer base.

Utter rubbish. You should be ashamed of posting such an argument. It only has no advantage to you. You can't seem to get past your own head to understand that other people have different needs. The MBA is thinner and lighter, which is what people who want "ultraportables" tend to look for. That may be "no advantage" to you, but thankfully there are other people in the world who have different needs.

Given that obvious fact, your whole argument is exposed for the ridiculous conspiracy that it is. You have absolutely no evidence to attribute such motivations to Apple, and there is no independent reason to even think they would consider such a crazy strategy. It seems more likely that this is just Apple's version of an ultraportable.

That may not be the case, but that's Occam's razor's answer. That the corporation foremost motivation in releasing a product of this kind is recognition that "people are different" is absurd on its face.

Utter piffle. Apple releases different kinds of laptop for people with different needs. For example, the MacBook Pro is a professional class notebook. It's intended for a different sort of user than, say, the MacBook. But that should be obvious to anyone.

Manufacturers of personal computers have a problem today. For the so-called "typical" or "average" uses of a personal computer, the time-to-really-need-an-upgrade window is huge. Circa 2000 it was at least eight years, as anecdotally proven by my wife's G4 Cube. The 450 MHz model. I've been telling her we should get her an iMac. She has a certain design sense and refuses to give up the Cube. A couple months ago, she was complaining it was getting slow. I have a Core Duo Mac, and was like, Ha, of course it's "getting slow". But our eldest child has started to use the that Cube, and turns out she'd junked it up quite a bit. I backed it up and did a fresh install of Tiger. I have a 2GB RAM Core Duo Mac. I figured I was in for a grind. After I reinstalled Tiger on the Cube, for Web, email and word processing, it's not slow at all. So what's the really-must-upgrade window now? It could be 15 years. Apple, has a relatively small, core base of users making up most of their Mac market-share, though that share is growing; their personal computer line cannot survive selling to their share of the market, growing at the pace at which it is, a new computer every 8 - 15 years. It has to be more often. So "gimme-gimme" technology like the MacBook Air makes good marketing sense for generating more revenue faster. That's no "conspiracy theory". That's the fact for today's computer manufacturers: they need to create ways to sell more computers more often.

15 years for a must upgrade window. How can you post that with a straight face?

If your Back to My Mac works for you that's great. A large number of people can't use it to connect to their Macs from outside their local area network. The problem may be insoluble, at least for some long while, as it may require routing configurations no one will make for you at your points of access. (There's some giant security hole, too, but I'm not calling that out, as those things don't tend to make me get all aquiver, and would not affect my use of the feature, if it did consistently work.)

It works for me. It may not work for other people. Some of these people might buy MacBook Airs. Others might hang on to their Performa for 15 years because they don't think it is time to upgrade (although I cannot imagine who that would be - 15 years ago I think I had an LCIII). People are different and have different needs and environments. You don't have to be a rocket scientist to understand that.

It takes me two seconds to connect an external display and speakers to my notebook Mac. If two second, maybe twice a day, is worth, for you, owning and managing two Macs, your time is either worth a lot less or a lot more than mine -- I'm not sure which one, though. This will take a bit longer, hang on...

Yeah, because I really want to play World of Warcraft on my MacBook's integrated graphics setup over an external monitor. Or make a massively complicated Garageband track on my puny MacBook. And I really want a small laptop hard drive instead of my big desktop hard drive. Hell, I guess I could plug in a firewire drive as well, but if I want all my stuff, then I have to cart it around with me all the time.

Or, I could just buy a MacBook Air and find my desktop machine over the internet, wherever I am, and get the things I need when I need them.

Again, people have different needs.

Okay, that's an A4 envelope, right? A MacBook fits just fine in an A4 envelope. The fact is the MacBook is 8mm thicker than an Air. You're definitely male; only a male considers 8mm equivalent to around 1.5cm. I'd love to see your magic bag, that a MacBook with the same footprint but 8mm thicker takes up so much more space in your bag than an Air.

Now you're just getting desperate. The Air takes up far less volume than the MacBook, and is significantly lighter. Anyone can see this by looking at the measurements themselves. A MacBook would come close to splitting one of those envelopes, if it didn't actually split it.

Multiple personal computers which one uses to do the exact same things are anathema to efficient personal computing. They're good for business, not for the consumer. Sure, everyone is different, sure, but we can make some general statements about efficiency in personal computing.

We can indeed, but not the ones you've been making. If you cannot see why someone who owns a workstation at home might want a very light basic computer as a portable satellite to it, then you just have no imagination. I could quite happily use an MBA. In this case, I am not doing the exact same thing. When I am out and about, I am not gaming, or burning DVDs or spending hours of heavy photoshopping. I browse, check email and write. I don't need the same things all the time, and having them present all the time may be a hindrance.

According to you, it would seem that we shouldn't have iPods, because we ought to be able to plug our headphones into our notebooks that we carry around in our bags. Who would need an iPod when you can carry around a notebook and headphones? So what if they are heavier, it only takes a few seconds to change tracks...

But that would be daft. An iPod is just a portable computer, which plays music and shows photos. Complaining that a MacBook Air doesn't have an optical drive is like complaining that an iPod doesn't have one, or that you can't run photoshop on an XBox 360. But that would be ridiculous, since an iPod is a completely different kind of device than a notebook. A MacBook Air is also a different kind of device than an ordinary notebook. It is slightly less capable, but slightly more portable. For some people that is a big deal, no matter what you think.

The whole point of the MacBook Air is that people are getting away from the old fashioned view of "here is my data on my one computer". That's the point of Back to My Mac, for example. In the future, people will simply have their data and the various appliances they use to access it, whether these be telephones, notebooks, desktops or whatever. These are all in one way or another "computers", but they all have different capacities and are used when people want to interact with their data in different ways. Your "stuff" will be distributed throughout these devices.

People who have only one computer are old fashioned, and aren't really taking advantage of what the internet has to offer.
 
There's so much complaining and arguing about the MacBook Air you'd think Apple was forcing people to buy them.

It's a nice machine if your willing to pay for it. For everyone else there are other options. Let it go.

Why can't people understand this? Wasn't it Apple who based the original Mac ad campaign on the idea that people didn't have to use the same machines?
 
I didn't read the whole thread, just the last page or so- along with the OP.

The MBA is an advertisement and little more, a PR gadget. It's Apple's statement to the world. Is is still useful? Oh sure- but I'd have to agree with Sanford in that I'd much prefer a MB over a MBA. Were I coffee house slacker- I'd probably HAVE to have the MBA. I'm not. I don't sit in judgment of them any more than I sit in judgment over people who have 7 iPods just to keep up with the latest models and colors. The MBA is very nifty for these people. Good for them and I'm sure they'll enjoy them.

I want the most useful machine I can get my hands on... the most interfaces possible with the most amount of processor RAM and storage. In a portable I'm especially keen on interfaces. I want FW, Express card slots, USB, wireless, ethernet, video outs, audio ins and outs, you name it. If i want to hang out in the coffee bar I can still do that.


I don't think any of this matters much I just like to post. I do think the OP was on in as far as Apple's intention for the MBA.
 
The learned spell it my way. You can spell it any way you like.

You speak and write in English, correct? The reference resource for the "learned" writing in English is a dictionary -- or two, or three, for verification -- of the English language. In both American and International English:

Occam's razor, (acceptable, nonstandard variant spelling, Ockham's razor)
William of Ockham (acceptable, nonstandard variant spelling, William of Occam)

Occam's razor is spelled by the "learned" as Occam's razor. The "learned" have consulted a dictionary, or several, and use the standard spelling. William of Ockham, it's spelled Ockham, and he's the namesake of Occam's razor. That's all well and good, but Occam's razor is still spelled Occam's razor.

You spell it in the nonstandard but acceptable way. That's fine. But you justify your nonstandard spelling with, to use one of your favorite phrases, "utter rubbish" (God, I hope you're British.). The "learned" spell it by the standard English spelling. The fact you justify your variant spelling by claiming a superior position in knowledge makes you woefully "ignorant" -- only one spelling of that one, I think. I'm not going to waste my time debating with an ignoramus the merits of a particular Mac model. Bye now.
 
The MB Air is neither ultrathin nor ultralight; it's thin and light; it appears ultrathin and by implication ultralight. The standard MB is by far a better portable for the consumer -- hell, the first-generation standard MB is by far a better portable for the consumer.

Just a reminder, this statement is your opinion and not fact. Please enlighten us as to what qualifies as "ultralight" and "ultrathin" in your eyes. :rolleyes: As for me, I would gladly take the limited specs of the 3lb MBA over the 5lb MB any day.

Also, the MBA may have been conceived as a marketing gimmick but it also pushes newer technologies that we all should favor:

- flash based storage as opposed to optical drives
- wireless networking as opposed to cable
- SSD as opposed to hard disk drives

Sometimes the only way to move people off old technology is to limit their options.

My kudos to all MBA purchasers!
 
Have you run through the Multitouch videos on Apple's site? Save for swipe, pinch and rotate, it already is. No one uses it much because it's a bit unwieldy, tending to register taps you don't want registered.

And swipe, pinch and rotate are two-fingered gestures. If Apple cared to, a minor OS feature update would add swipe, pinch and rotate to all current-model Apple-engineered trackpads (as opposed to the third-party parts they were using), dating back to the first MacBook Pros an MacBooks.

There's nothing new here. Nothing at all.

Actually, SWIPE is a 3-FINGER gesture [http://www.apple.com/macbookair/guidedtour/], and the current MB/MBP TP HW does not have the capability to sense more than two contacts (fingers), so sorry, but no "minor OS feature update" can get around the HW limitation of sensing only 2 contacts on the current portables. You need a MBA or some other future fully-multi-touch-enabled TP to be able to support any gesture utilizing more than 2 fingers....

As for all the discussion about the benefits, limitations, corporate (hidden) agendas, etc....all I can say is if you want one, buy it, if you don't, don't. ;p

Is it everything for everyone?
No.
Should it be?
No.
Was it supposed to be?
No.
Should we grouse about the things we wanted but aren't getting?
Yup :) We're human.

Everybody wants everything yesterday for half the $$ (okay, that's purely a phrase used for descriptive purposes...don't shoot me down (or start a posting storm) for not having the Marketing analysis or British/English dictionary or whatever behind it to back it up....it's an exaggeration to make a point...a shame I feel the need to clarify that....)...Apple and everyone else competing for consumer $$ is doing their best to accommodate these unreasonable expectations. MBA is simply trying to satisfy a SPECIFIC need of a SPECIFIC type of user. Is it rev/ev-olutionary? Nah. Is it the shape of things to come? Hey, if I knew that, I'd be trading stock, not blogging...

MBA is a niche product. I'm not the niche, but I acknowledge the niche's right to exist and be marketed to ;)
:p
 
Actually, SWIPE is a 3-FINGER gesture [http://www.apple.com/macbookair/guidedtour/], and the current MB/MBP TP HW does not have the capability to sense more than two contacts (fingers), so sorry, but no "minor OS feature update" can get around the HW limitation of sensing only 2 contacts on the current portables. You need a MBA or some other future fully-multi-touch-enabled TP to be able to support any gesture utilizing more than 2 fingers....

[Snip...]

Any one finger gestures????

;)

Sorry, just couldn't resist....

:rolleyes:
 
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