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It seems to me that everyone is missing the real point of the MacBook Air.
....

So sure, the MacBook Air of early 2008 has limitations, is missing heaps of stuff we all think is essential and probably won't sell that many. But when you go to buy your next laptop, and the one after that, it will likely be an upgraded version of what we have seen released today.

And ever newspaper reader and TV news watcher of today's unveiling will remember for the next 10 years that Apple were the first to do this modern new design that everyone else is now copying, and honey, shouldn't we see what they have in their store before we look at a PC laptop?

People are not missing this. It's been the Apple MO for years. Release something that is technically and visually cool with limitations, just to get some press and be first to market with it. Then watch parts of it drip into other lines.

It's a thin laptop. It's not that different or revolutionary to regular consumers. It just looks thin and nice in an ad. In 10 years time the Air will be just another footnote in Apple history.

People barely remember that Apple was responsible for one of the very first PDAs and creating DTP, and those were more revolutionary.
 
Also, to answer the question about who needs more than 5 hours on a flight, don't forget all the time spent waiting around these days before the plane actually takes off. and if you watch a movie or two on a long flight, i could see running out of battery.
...
Don't want to start a flame war here by using the T word,
but the touch/tablet form would be great for travelling. (FOR ME).
If i could do basic editing on docs , bring a powerpoint presentation on board, mail, net, and bring along movies, music, and photos, that would be awesome.
I bet a lot of folks don't need more than that.
I'm thinking the itouch is a real sleeper. I think it might catch a wave this
summer. I'll probably be getting one.
iPod Touch video playback time: Up to 5 hours when fully charged. Looks like the iPod Touch will have similar battery life limitations to the MBA for watching video. Neither is going to last through a long flight and long waits at the gate.
 
If they wanted to show the world how good they are at pushing the envelope, they could start by fixing their god-awful build quality,

WOW, Apple isn't perfect but their tolerances are a lot tighter than any one else!
I'm typing this on a MBP that puts any Windows laptop I've seen to shame.
 
Its about the accessories

I think Apple has learned the value of accessories to their products. The iPod Market has a huge amount of accessories and helps drive the brand. With the Macbook Air I can easily see a battery accessory attached to the bottom to give a few more hours of life and be hot swappable. Plus the spec on the usb port has additional power so a usb hub probably could take advantage of that to eliminate an extra power chord. A nimble inventive company can produce a couple great accessories to the Air to compensate for any perceived flaws. I like the fact that Apple has design a somewhat pure laptop and the tradeoffs are understandable, give it until summer to see some amazing accessories that make the small laptop shine.
 
I swear you apple fanboys are something else. No matter what apple puts out you all will praise it. They could put out a turd w/ 2gb mp3 player inside and you people would bow to it. No!, i'm not a mac hater. I love mac, but hate fanboys.

The truth about this mac book air is that its not really worth the money. Yes, its small. But why is that so amazing when i lacks half of the features that the mac book already has. If they could have incorporated the same specs as a mac book and a macbook pro then it would be something to talk about. Besides this thing just being really small. What does this thing really offer that is worth 1700+ dollars.

I can't help but think it will feel like a toy and will be easily breakable. Anytime there is a laptop That small, i doubt it will be solid like a mac pro
 
I swear you apple fanboys are something else. No matter what apple puts out you all will praise it. They could put out a turd w/ 2gb mp3 player inside and you people would bow to it. No!, i'm not a mac hater. I love mac, but hate fanboys.

The truth about this mac book air is that its not really worth the money. Yes, its small. But why is that so amazing when i lacks half of the features that the mac book already has. If they could have incorporated the same specs as a mac book and a macbook pro then it would be something to talk about. Besides this thing just being really small. What does this thing really offer that is worth 1700+ dollars.

I can't help but think it will feel like a toy and will be easily breakable. Anytime there is a laptop That small, i doubt it will be solid like a mac pro

Why do they have to be Apple Fan Boys and anyways why do you care ?

If the MBA doesn't work for you buy a MBP or MB, its really that simple. Many people don't even use there DVD drives in there laptops and for those that do use the wireless DVD feature or buy the ext. DVD drive. Less Gear in the computer, less power so less battery is needed.Thats why the battery is smaller, to make the computer thinner. Also thats why you have a charger like most laptops, you still need to charge them once in awhile. Even with the laptops with all the features, by the time you get done burning a dvd or watching a movie from your dvd, your battery is almost dead anyways. So what about the price, you are paying for the size and design of the computer, like everything new including the iphone you pay more for the first. It only gets better and cheaper as time goes by. So if you are worried about the price, buy one later when its cheaper. You can't expect Apple to please everyone, MBA is what it is and nothing more, so get over it.
 
Apple missed the point....

For those who don't like people criticizing the MBA, please take a look in the mirror. Every product can't be perfect, granted. However, it is better to accept the criticisms of the Air, and hope Apple fixes them. To defend some of the flaws, such as lack of changeable batteries, is to go blindly, without protection, into the icy waters of the Arctic Ocean. Those of us who criticize the MBA do so because we are disappointed. Apple is missing the point of having a dependable and versatile laptop. They should have waited before they put this wonderful machine out. But they were so caught up in their own PR and wowing the market, they forgot that this high-priced beauty is relatively useless. I expect that in years to come, Apple will do either one of two things: discontinue the Air as a marketing and product failure -- or they will improve it by adding more ports, more storage, user-replaceable batteries and other items yet unknown. I hope for the latter. in the meantime, those who defend the Air and don't admit to its problems are wearing blinders and appear to be sheep....
 
The truth about this mac book air is that its not really worth the money.

To you. It's not worth it to you.

I hate fanboys--Apple, Microsoft, Sony, et al.--as much as the next person.

But to make sweeping comments about something not being worth it or being a dumb product isn't smart.

Every market has segments. Some people own cars which need premium fuel. This grade of fuel is a waste of money and a gimmick for most other consumers. Does this make high octane a waste of money? No. Yes. Again, it depends on your needs.

I hammer Apple harder than most around here. And twice as hard to my friends who work for Apple.

But I bought a MacBook Air. Yes, I spent $3,200 on it. For my needs, it serves a real purpose and is well worth the money. But just because this is the case for me, doesn't mean the same holds true for you.

Fanboys and haters all look and sound the same: they both make sweeping statements at either extreme. "THE BOOK AIR IS PERFECT." Or, "THE MACBOOK AIR IS A WASTE OF MONEY."

Both are stupid statements. Both are idiotic.

The truth is it depends on your needs and your budget.
 
I'm a freelance writer and do most of my work at home on my iMac. Occasionally, when I need a break from the home office, I work from a Starbucks or other overpriced coffee chain via my MacBook Pro.

I'm tempted--very tempted--to swap my 2.16 Ghz Core 2 Duo MBP for the MacBook Air. Crazy? A little bit. Actually, a lot. But for me it's all about lifestyle. The MacBook Air fits the bill. It's compact, portable, light and does everything I need a notebook to do (surfing, writing, music, basic stuff).

If I didn't have a MBP, I'd be camped out at the Apple store right now with a grande non-fat sugar-free half-as-sweet cinnamon dolce no-whip latte in hand. And if the Air was priced a bit lower (say $1499), I'd consider swapping my current notebook.

Unfortunately, I know that in two years from now, my MBP would easily fetch $1500+ on eBay or Craigslist. The MacBook Air? Maybe $600 if I'm lucky. Do I have a time machine to offer you this accurate prediction of the future? No. Have I pulled these values out of my a$$? Yes. But I believe them to be reasonably true. Powerbooks from 3 years ago still go for a pretty penny. Over the next two years, I can see the MBA evolving to make the first version look like a mistake.

That said, I think it's a beautiful machine. I'm the bulls-eye of the target market and, if I didn't already own a laptop, I'd be the most popular kid at Starbucks.
 
Many interesting comments. Let me add mine. The MBA is the future, no doubt, but as many have said, it's overpriced. This is the same thing that happens with all new technology. Eventually the prices drop, and it's mainstream. Apple is definitely driving this to new ground.

But, I am not a guinea pig, nor a whiner (bringing up facts is not whining, whiner). I can wait. What do I tell my customers? The truth. It's overpriced, and if you need the extras like the external optical, and ethernet connector (and the extra mag-safe battery that will ultimately come), then the weight and convenience will diminish. Get a MBP.

One other thing, people. It uses 1.8" drives, like the iPod. Ever try to use one of the older gen 2-4 iPods as a startup drive? Talk about starting a forest fire. The drives may not handle the load (SSD's cost an additional $1000).

Note, it is not the same screen as the MB. This one is LED backlit.
 
I'm not a big fan of the regular drive option. I would have preferred just SSD on this one (40GB is fine) no matter what the final cost.

I'm sure that was the original intent, but pricing concerns probably got in the way...

Let's face it, if you're someone that needs 200+ GB, does it really make a difference what drive they put in your laptop?
You're going to be using external or network storage anyway...
 
Unfortunately, I know that in two years from now, my MBP would easily fetch $1500+ on eBay or Craigslist. The MacBook Air? Maybe $600 if I'm lucky. Do I have a time machine to offer you this accurate prediction of the future? No. Have I pulled these values out of my a$$? Yes. But I believe them to be reasonably true. Powerbooks from 3 years ago still go for a pretty penny. Over the next two years, I can see the MBA evolving to make the first version look like a mistake.

Your MBP would fetch $1500 NOW, not in 2 years. However, I think that you're right that the resale value of the air will fall faster. Especially once SSD prices come down... the current price for an SSD will seem utterly absurd, and the 80 GB HD will be seen as archaic.
 
But, I am not a guinea pig, nor a whiner (bringing up facts is not whining, whiner). I can wait. What do I tell my customers? The truth. It's overpriced, and if you need the extras like the external optical, and ethernet connector (and the extra mag-safe battery that will ultimately come), then the weight and convenience will diminish. Get a MBP.

so if someone is considering a MBA but needs optical/ethernet, you suggest a MBP? Not a much cheaper and slightly more portable MB?

This is the main thing I see on these forums. Its the desire to morph a new product that doesn't appeal into one that does.

This isn't a desktop replacement. This isn't an ultraportable, or a tablet mac. Its just the thinnest, lightest laptop from apple. thats all. don't like it? Great. Do like it? great too.
 
[Snip...]

This isn't a desktop replacement. This isn't an ultraportable, or a tablet mac. Its just the thinnest, lightest laptop from apple. thats all. don't like it? Great. Do like it? great too.

That sums it up very well, mrklaw!!!

Think it's time to put this dead horse of a thread out of it's misery now and move on....

;)
 
MacBook Air- the new iPod?

I remember when I first started thinking about buying an iPod. I gave the Apple Store guy the third degree and my final words were, "So basically this is a throw away item?" He nodded yes.

Sure, you can go through some extreme measures to put a new battery in an iPod and sure you will have to go through those same measures to put a new one in MBA. But for most of us, our laptops are not throw away items like an iPod is (which I have yet to do).

But for the price of an MBA, no one will be throwing this machine away when the battery drains out. Of course by then, you may be ready for the next Apple model that wows you.

I can see DVD/CD's going out the window since virtually all my software purchases are downloads. And with flash drives so huge now, how long will be be before that is what is inside the software box instead of the disk?
 
[Snip..]

Sure, you can go through some extreme measures to put a new battery in an iPod and sure you will have to go through those same measures to put a new one in MBA. But for most of us, our laptops are not throw away items like an iPod is (which I have yet to do).

[Snip..]

FWIW, pauljbax, from what I've read recently, it turns out that it's not that difficult to open the bottom of the MBA and swap out the battery....
 
Is everyone missing the REAL point?

Just look at the hype this has created. It's everywhere. MBA this, MBA that. They've saturated the market with something that claims to be above and beyond - revolutionary.

And let's face it - it's small, sexy and lacks a huge number of features that most other laptops ship as standard.

And yet so many people (me included) are so drawn to buying one. It's the hype. It's the new, funky toy from Apple - and they know it.

They know the specs of this laptop have nothing to do with its sales potential.

If Asus came out with the exact same laptop, chances are it wouldn't sell anywhere near as well.

It's all about the hype.
 
It's a thin laptop. It's not that different or revolutionary to regular consumers. It just looks thin and nice in an ad. In 10 years time the Air will be just another footnote in Apple history.
It's not that different or revolutionary, but it is in the eyes of many consumers.

I/My friend/My relative am/is getting the Macbook Air.
You know, the Macbook has better stats and is a whole lot cheaper.
It's just so thin and portable!
So are the regular Macbooks, the footprint is actually smaller!
But it's so thin!
You can't even play DVD's or CD's without a separate drive...
Oh...well, I'm getting one. It's really thin and I want the portability.

I can't tell you how many times I've already had this conversation with people I know.
 
It's not that different or revolutionary, but it is in the eyes of many consumers.

I/My friend/My relative am/is getting the Macbook Air.
You know, the Macbook has better stats and is a whole lot cheaper.
It's just so thin and portable!
So are the regular Macbooks, the footprint is actually smaller!
But it's so thin!
You can't even play DVD's or CD's without a separate drive...
Oh...well, I'm getting one. It's really thin and I want the portability.

I can't tell you how many times I've already had this conversation with people I know.

I agree with you on the practicality but as far as looks are concerned, MBA leaves the regular MB dead in the water.

The cheap, plastic and blocky look of the MB has nothing on the sleek, titanium look of the ultra-thin MBA.

Personally, I've never really liked the look of the MacBook. The plastic looks extremely cheap, can get dirty and often discoloured quickly.

I wouldn't dream of gettng a MB over a MBA but the MBP vs MBA is a different story altogether.
 
Wow! It's amazing how far away from my original post a lot of this thread has been. Let me recap my original points:

No, the MBA is not a great power computer. It has heaps of compromises. It's missing heaps of stuff lots of us want.

However, it is setting a new form factor that will become the standard for Apple laptops of all kinds. Eventually your MB Pro will be that same size. Not this year, and not next, but almost certainly by, say, 2011 or 2012.

In the meantime, while we wait for today's power features to shrink to the point where they fit in the MBA's chassis, the hype and press it's getting is helping Apple's overall market growth.

It won't be a failure as a laptop even now as I'm sure there are enough people who value the portability over it's power user failings to make it a financial success for Apple.

But think of it primarily as a physical template for future laptop computing.

Can we stop the endless arguments now over how it is good/bad because it is ultra portable/lacks power user features?
 
Great Post.

The MacBook Air is not a pro machine nor a consumer one. Its either for people that travel quite a lot, have an iMac/Mac Pro/Mac mini and want something light to take around or for apple fanatics.
This notebook is not supposed to have massive performance levels, because, like I said before its not a pro. People want it for media: photos, music, movie clips, internet browsing...

i'm not getting one.. nuff said
 
QUOTE=Stuart in Oz;4768272]In 1989 they broke new ground with the Macintosh Portable, setting the basic design for modern laptops.[/QUOTE]

You kind of shut out your knowledge of tech-industry history and market analysis right there. The Mac Portable made Apple the laughingstock of the industry for a while. Several companies had by then released actual "laptops"; the Portable was a monstrosity costing a fortune. They had to send it to Sony to redesign, and the result of that became the quite sleek for the time PowerBook 100.

I should know, I had one a Portable on my desk for testing purposes for about a year; until I stashed in a closet because it took up was taking up way too much space.

You were *ten*, man. By comparison, I could probably give you a good off-the-cuff recollection of the low-level societal affect in the States of our Tehran embassy hostage event. But the long-term influence of Zenith sets on the television industry when I was that age, no. You have no context for you assertions, so you come up with that crazy declaration. The Portable tanked, set no standard for anyone, thank God, and Apple had to farm it out to Sony to get a handle on the situation.

You're more or less part of the Internet generation. By your late teens, the Web, email, all that, were becoming, or had nearly become, a new, dominant force in society. It's natural for you to turn to computer technology to do things. It's the environment in which you matured to adulthood. There's sense to you in having five, more, different computer-like devices because you have for most of your life been marketed to by computer hardware and software companies. They want you to buy more stuff. They should. It's how they survive.

But in the history of personal computing, a prime candidate for the single greatest achievement was the creation of small portable computers with enough power, storage and features to be used portably or on the desktop, without sacrificing anything. With the MacBook Air, Apple seeks to reverse that trend: again, you should have one computer on your desk and another for portable use, and shuffle you data between them. So why would they seek to reverse a significant achievement to which they greatly contributed? Because desktop sales have plunged, because for the overwhelming majority of computer users requiring portability, there's no reason to own a desktop and a portable. Whereas before they could only sell you *one* computer, the MB Air virtually demands you own *two*. That's good for business. It's not good for efficiency in incorporating new technology into our lives.

It's marketing hype. It's hype to sell you a second computer when you already have a perfectly good one that meets all your needs, or you could replace your computer that's getting long in the tooth with just *one* Mac that suits all your needs. Instead you pick up an extra, this MacBook Air, or you buy two new ones. That's why the thing looks so damn nice: there has to be a hook to make you want it so bad you don't care it costs you more and complicates the personal computing segment of your life.

You want the coolest new gadget, buy a MacBook Air today. You want to further the cause of function and efficiency in personal computing, wait until Apple, or someone, ships a computer as nicely designed as current Macs, and it's is as thin and light as that MacBook Air, but still has inbuilt all the features desired and required by the typical personal computer user -- no, the MB Air does not.

I can tell you getting the media attention, Apple is good with that, but I can also tell you that their primary goal for the MacBook Air is not perhaps to influence your 2010 purchasing decisions. It's to sell you a MacBook Air today. An extra. A spare. And keep you upgrading models on *two* computers rather than just one. Don't fall for it. It's counter to efficient, conservative use of computing technology.

p.s. I have limited personal computing needs. If I could make the MacBook Air my *only* computer, even if I had to buy the external optical drive and keep it in my desk drawer most of the time, I would buy one tomorrow morning. But even with my limited needs, I can't, mostly because of limited inbuilt storage with no course of upgrading. I'd have to ditch half of my ripped or digitally purchased -- mostly ripped from CDs -- music collection and/or much of my iPhoto library, and also stop doing the rare but desired iMovie projects for DVD compilations of videos of our kids. So I'm no against the MacBook Air per se, I'm against what it stands for, against what Apple setting up. They have the engineering, for almost the very same price they could have given it double the storage and a couple more ports or port types, increasing the size maybe a couple millimeters height, the weight almost nothing, left the optical as an external, and still designed it to look and feel just as light and thin as it does today. They did not. For a reason.

p.p.s. That would be an interesting experiment: Buy a MacBook Air, adding an external optical when needed, and attempt for, say, six full months to use it as my one-and-only computer. External display with keyboard and mouse allowable, seeing as it comes with the DVI connector and adapter cable. See if it can be done in a fashion anyone could easily manage, leaving room for a fair-sized media and photo collection, but limited work-relates uses, with precious little extra expense or hassle. I don't know it's worth US$1,800 plus local tax for the experiment. If it succeeded, however it would be sublime. And I suppose in six months if it failed, I could resell it still sell it with six months warranty left and take maybe only a US$600 bath on it. Hmm.
 
There are two kinds of people in this world:

1. Trendsetters -- creative and innovative people who are optimistic about the future and who take risks on new ideas.

2. Laggards -- people who always wait for everyone else to try something first and bemoan their inability to set trends by crapping on other people's parades.

You can easily guess by the tone of the posts in this thread what group the poster belongs to. :D
 
There are two kinds of people in this world:

1. Trendsetters -- creative and innovative people who are optimistic about the future and who take risks on new ideas.

2. Laggards -- people who always wait for everyone else to try something first and bemoan their inability to set trends by crapping on other people's parades.

You can easily guess by the tone of the posts in this thread what group the poster belongs to. :D

the MBA is not trendy, imho.. it's misused engineering power..
 
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