If I had to guess the reasons why people are getting emails saying their phones will be delivered now on the 23rd - here are a few.. 1. Simply because they can. 2. To lighten the load on AT&T for activationson the 23rd/24th 3. To put the phone in as many hands in possible. re: #3 - Apple and ATT aren't stupid. They know what at least a lot of hard core Apple fans continue to do. Without name calling - I'll just say that "some" choose to not only purchase their phones online, but make reservations all over town "eating up" other potential sales/etc because they can't wait for their phones. If the phones are delivered before they hit the street - then all of those phones can be released on launch day. The "problem" is - they should have made this decision sooner and adopted methods in which people could actually cancel their reservations. Because as it stands now - Apple and ATT will still have to hold those phones until the 25th before selling them.