Funny that you say that. The whole point of the VMA 2015 package was that it was about interconnection -- 99% of the audience there was online somehow.
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The Weeknd Stars in Two-Part Apple Music Ad During MTV VMAs
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Funny that you say that. The whole point of the VMA 2015 package was that it was about interconnection -- 99% of the audience there was online somehow.
Completely agreed. Too bad Apple isn't promoting that kind of music.
Smart thing to point out the worst thing about having your product... and air it on tv. *irony
I'm really diggin these adds!
Music is about a connection to the music, so people may not relate to every add, but it's fun to see these "Character" stories.
Yes, thank you, more please!
Music is about a connection to the music, so people may not relate to every add, but it's fun to see these "Character" stories.
Yes, thank you, more please!
I know I'm not the target audience for this service either, but I think that is deliberate. They want a young audience to embrace it and grow up with this service. They don't want to be like facebook, where the younger generation doesn't want to use the same service as their parents.
However, I think Apple is missing the boat...the parents are the ones who think the family plan is pretty good, so we're pushing it to our kids instead of spotify which is more expensive and doesn't have an expletive filter
As it turns out, they left the 'Attention to Detail' out of their writer's credo. Keyboard-mashing article writing is the best way to run a blog.
No, just people nobody wants to talk to... Looking for attention
Apple Music, just like Apple Watch... Is a failure.
Oh it is?
Google is a complete failure
Samsung is also a failure
Microsoft is a joke of a failure
AT EVERYTHING THEY DO.
I miss the days when Apple promoted indie artists in their ads, instead of pushing more of the same old mainstream garbage.
Now that's genius advertising. What happened?
I discovered a few awesome artists precisely through Apple ads. They really knew what they were doing back then.
Now that's genius advertising. What happened?
I discovered a few awesome artists precisely through Apple ads. They really knew what they were doing back then.
Now if Apple didn't align itself only with Hip-Hop (which in some cases is okay, like with the Weeknd) and most importantly with EDM, which made me abandon Logic as a DAW platform alongside many producer friends and more to follow, they would be able to hold their music platform together.
But non-neutral curation, especially in music is a very dangerous game...and so far, I'd say that Apple Music might be catering to a very limited crow (young impressionable teens who listen to cool hip-hop) and very temporary (these young couch potatoes are followers, not leaders, and pretty soon they'll follow elsewhere or grow tired of Apple Music).
But non-neutral curation, especially in music is a very dangerous game...and so far, I'd say that Apple Music might be catering to a very limited crow (young impressionable teens who listen to cool hip-hop) and very temporary (these young couch potatoes are followers, not leaders, and pretty soon they'll follow elsewhere or grow tired of Apple Music).
I still like the shadow dancing ipod ads. They were fun to watch, and my kids, even the younger ones, now dance when I put them on the
TV.
I like were these types of ads are going. These ads fit him imo. Eventually Apple will release an ad with some buttrock superstar like Dave Grohl and everyone will applaud it even if it's the same concept.
But they should show less of the app interface, or only show the exciting parts, like the Beats or For You section. Watching him go through those lists was bad. It's hard to even see what he's doing.
But they should show less of the app interface, or only show the exciting parts, like the Beats or For You section. Watching him go through those lists was bad. It's hard to even see what he's doing.
Mod Note: This thread was closed to clean up all the off-topic bickering. Now that it's reopened, please remain civil and on-topic. Thank you.
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Very few people understand what marketing and advertising does. Commercials are not designed to make you think, hey I need to go out and purchase this right now. I need this in my life. I can't live without it. It rarely has that affect on most people. Advertising is designed to create brand awareness. So when you are shopping for that specific product, you recognize XYZ brand over generic ABC brand with no advertising because the advertising of XYZ product is ubiquitous and omnipresent.
When you’re shopping for new tires and the top brands represented at the tire store are General Tire, Capitol, Nitto, Negotiator, Gillete, Kelly, Continental, Goodyear, and Michelin. Which brands are you obviously more familiar with and likely to give more thought into purchasing?
Oh and PS, The Weeknd is the furthest thing from a hip-hop/rap artist. Learn your music genres please.
When you’re shopping for new tires and the top brands represented at the tire store are General Tire, Capitol, Nitto, Negotiator, Gillete, Kelly, Continental, Goodyear, and Michelin. Which brands are you obviously more familiar with and likely to give more thought into purchasing?
Oh and PS, The Weeknd is the furthest thing from a hip-hop/rap artist. Learn your music genres please.
Anyone who knows the weeknd, knows he probably literally was high off his rocker lmao
Not all black artist are hip hop artists. He's very far from it
Yeah it doesn't bode well that Apple is having to rely on the price to sell the service. That's very un-Apple. I think even they realize the service is half-baked at this point.
1st bold: Thats not the case at all. Im assuming you have no idea who The Weeknd is. If you did you would understand the point of the entire scene. His music videos are all symbolism.
2nd bold: White youth are the number 1 consumers of hip hop music. Sorry to burst your little bubble.
Not crazy about the advertising on this one.
Suggesting Apple doesn't know what it's doing is a bit crazy because success.
But this bit just isn't my cup of tea.
Suggesting Apple doesn't know what it's doing is a bit crazy because success.
But this bit just isn't my cup of tea.
"I can tell this guy is a 1-hit wonder...and I like it."
Hope he saves all the $$$ he's made. Just saying.
Hope he saves all the $$$ he's made. Just saying.
The first ad is really good!!
I have found Apple Music to be more stable this past week not sure if any silent updates have been launched..
I have found Apple Music to be more stable this past week not sure if any silent updates have been launched..
I guess that all depends on what is actually considered a failure and what rumors are true? (The version where demand is starting to take off for the watch hence in-store retail partnerships/distribution, or that supply chain is telling us order inventory is much lower than anticipated and Apple didn't come close to their projected earnings volume?) Either way, without the hard numbers from Apple, it's really anyone's guess. Yet still, even if Apple only sold 10mm watches globally this year alone, I would consider that a major success in direct comparisson to the competition's flat numbers.