Would I NOT buy a car because it had Apple CarPlay Ultra support? No. However, CarPlay Ultra would not be a draw for me. If it has it fine, but if it doesn't, no worries. This is in stark contrast to regular CarPlay. I definitely want that.
That is only because manufacturer allowed CarPlay to get in the first place. If they weren't so open and kind you would never have missed it.
Considering another poster post, I would say the value some are already giving to a Car and its manufacturers has actually devalued in comparison with CarPlay and Apple. Here is a good reason why these companies should not continue this path of deals and rather opt for one that values them.
Take this has an example. Many car manufacturers kindly allow you to decide what kind of entertainment service you want to use. No money attached. Heck some of them might even pay some kind of license to allow you to use CarPlay ... who knows. Shouldn't it be the other way around like Apple does to the App iOS hosts? In the end, the Car is the thing that host CarPlay, much as iOS hosts Apps. Yet these manufacturer do not impose their own App Store or impose rules that mandate they are the only one that can monetize, say Apple goods and services within the Car. Wouldn't be fare for these manufacturer to ask Apple for the payment for the use of their system to serve their customers, say 5% of App Store revenue, otherwise no deal?
This reasoning should work both ways, not only one way.
Cheers.
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